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Now showing items 1-7 of 7
Exploring the media uses of farmers when establishing their business relationships : a case study of Tyson Foods Local Grain Services (LGS)
(University of Missouri--Columbia, 2018)
What constitutes credibility? : an anlysis of fitness influencer credibility on Instagram
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] As companies increasingly use social media and online platforms as an advertising tactic, many are beginning to recognize the value of influencer marketing...
Managing creative teams : virtual work's impact on creative climate and creative process
(University of Missouri--Columbia, 2022)
's impact on two dimensions of creative work: the climate for creativity and the creative process. This research analyzes interviews with eight creative team leaders in various managerial roles, and presents recommendations for technologies and workplace...
How is reputation built in the U.S.? : the study of strategic communications best practices for adaptation in Russia
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] This research examined contemporary trends in the U.S. strategic communications industry and the perceptions of Russia positioning by the U.S. communications...
Game launch crisis : how Fallout 76 and Anthem used Twitter to manage a poor game launch
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Internal crises pose a significant risk to an organization's reputation and stakeholder relationships. Crisis communication is key to managing an internal crisis, and social...
"Written So You Can Understand It" : the process and people behind creating an issue of Popular Mechanics
(University of Missouri--Columbia, 2013)
, and accuracy and how these come together to form every issue. This paper benefits the industry by analyzing how a consumer science magazine in a rapidly changing industry covers science and technology. These pages not only give industry professionals insight...
Twelve years later, with no end in sight : an analysis of seven crime reporters in Mexico
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] This professional analysis evaluate show reporters in Mexico continue to do their jobs in an environment of unrelenting violence that has enveloped the press...