Exploring the media uses of farmers when establishing their business relationships : a case study of Tyson Foods Local Grain Services (LGS)
Metadata[+] Show full item record
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
Showing items related by title, author, creator and subject.
Crowley, Jake (University of Missouri--Columbia, 2011)This study aims explain the underlying motivations driving consumers' purchase preferences for hard or soft copies of digital music. A uses and gratifications approach is adopted to examine the relationship between five ...
Changing lives, changing media : an investigation of the correlation between life transition and news media use Logan, Dayne (University of Missouri--Columbia, 2012)For decades, marketing researchers have been interested in understanding the relationship between life-changing events and individual consumer preferences and behaviors. Researchers have examined the influences of significant ...
Nonprofits and new media : how do NPOs and their employees adopt and use new media to communicate with and influence their community? Brengarth, Lauren Bacon (University of Missouri--Columbia, 2011)This study looks at how new media technologies are adopted by nonprofit organizations (NPOs) and their employees. Using qualitative interviews, the study explores how new media are incorporated into NPO work and how such ...