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What increases ad recgonition [sic]?: a content analysis to look at the impact of headlines, graphics and category on print advertising in an agricultural publication
(University of Missouri--Columbia, 2007)
recognition. This study examines a single agricultural publication over multiple years. The data collected did not provide proof that the length of headlines or size of graphics alters advertisement recognition. There was some evidence that product category...
Media usage of journalism students of the University of Missouri--Columbia
(University of Missouri--Columbia, 2007)
The Internet has become ubiquitous in many Americans' lives, raising questions about its effect on traditional media usage. Given this, how do today's journalism students - the future leaders of journalism - use the Internet ...
From the margins to the majority: portrayal of hispanic immigrants in the Garden Ciy (Kan.) Telegram, 1980-2000
(University of Missouri--Columbia, 2007)
At the heart of this study is the role a newspaper plays in the social construction of reality through its portrayal of Hispanic immigrants, assimilation and acculturation. IBP's construction of the world's largest meatpacking ...
Framing African genocide: location, time and gender in the coverage of genocide in Rwanda and Sudan
(University of Missouri--Columbia, 2007)
This paper explored how genocides in Rwanda in 1994 and Sudan in 2004 were framed in three American midwestern newspapers, namely the St. Louis Post-Dispatch, the Cleveland Plain Dealer and the Wisconsin State Journal. ...
The role of duty-based ethics in public relations: an ethical justification model for the actions of crisis communicators
(University of Missouri--Columbia, 2007)
This thesis explores how duty-based ethics can aid in explaining how public relations professional employed by corporations communicate with external publics, especially when organizations are faced with crises. A content ...
Securitization as a theory of media effects : the contest over the framing of political violence
(University of Missouri--Columbia, 2007)
This dissertation proposes a particular form of media framing effect from securitization, a process in which political actors seek to create consensus about security related issues such as terrorism and immigration by ...
"A good line of advertising:" the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905
(University of Missouri--Columbia, 2007)
Media researchers often assume that children's advertising began in the early days of radio and television broadcasting. In fact, it had begun nearly a half century earlier within the pages of children's magazines. One of ...
An ecological systems approach to reduce children's encounters with obscenity on the internet
(University of Missouri--Columbia, 2007)
This dissertation explores how to reduce children's encounters with obscenity on the Internet. Congress has been trying to shield children from encountering online obscenity and some of Congress' attempts failed because ...