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Picturing race in local newspapers
(University of Missouri--Columbia, 2019)
The American news media has been criticized for failing to accurately reflect the country's racial diversity. Previous research has found that large broadcast and print news outlets overrepresent the White population, while ...
A survey of brand co-creation and online brand community engagement with U.S. consumers
(University of Missouri--Columbia, 2020)
and White American SNS users. To the researcher's knowledge, this is the first study to evaluate both brand co-creation and OBC engagement within the context of SNSs. The study contributes to branding and advertising research and practice by examining what...
Effects of levels of statistics and the role of number anxiety on perceived story credibility and personal involvement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this research is to examine effects of levels of statistics on perceived story credibility and personal involvement and the role of ...
From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
to address vulnerabilities. A between-subjects experimental design study compared the effects of the BCO framework (i.e., Base Response, Corrective Action, Organizational Learning) and reputation management strategies on anger, moral outrage, organizational...
The virtual social capital of online communities : media use and motivations as predictors of online and offline engagement via six measures of community strength
(University of Missouri--Columbia, 2009)
This research introduces a new measure of social capital for users of online communities. Whereas "local community" forms of social capital consist of ties created in local community for the benefit of local community, and ...
Representation of Hispanic culture in Delta's Sky magazine
(University of Missouri--Columbia, 2019)
not provide conclusive evidence to establish that the text in Despegando reinforced stereotypes. However, the minimal amount of photos that depicted stereotypes suggested that the photos do not reinforce them. The most frequently addressed stereotype...
Business and editorial practices in digital native media in Mexico: an investigation into media routines
(University of Missouri--Columbia, 2022)
interviewed 10 decision makers from 10 of the 15 most read digital native media in Mexico to document their organizations' business practices and how these ultimately impact the news they produce, under the perspective of the Hierarchy of Influences Model from...
The credible brand model : the effects of ideological congruency and customer-based brand equity on media and message credibility
(University of Missouri--Columbia, 2008)
' perceptions of the media credibility of a media outlet, and by extension the message credibility of its news stories, are dependent on their perception of the customer-based brand equity (CBBE) of the media outlet and the ideological congruency between...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
medical advances. Based on framing theory and exemplification theory, this study aims to examine individuals' cognitive and emotional reactions to the news stories in a human interest frame vs. a non-human interest frame. A 2 (news frame: a human interest...
Misogyny on the web: comparing negative reader comments made to men and women who publish political commentary online
(University of Missouri--Columbia, 2011)
the idea that women the women authors faced more negative reader comments. There also is not quantitative evidence that sites requiring readers to provide a valid e-mail address have a smaller number of comments that contain negative language. Conservative...
The effect of brand name congruity and product category on consumers' attitudes toward brand names
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this research paper is to examine the attitudes that are associated with brand name congruity and product categories. More specifically, ...
Playing their game : changing American students' attitudes and sterotypes toward Palestinians and Israelis through video game play
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The current study investigated the effects of video game role-play on the change in explicit and implicit evaluations of national groups using a video ...
Cultivating criticisms : how journalism students critique the news
(University of Missouri--Columbia, 2023)
Scholars note the importance of press criticism to the journalism-democracy framework, yet press criticism is underdeveloped as an academic pursuit. This study seeks to develop the study of press criticism by examining ...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing ...
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
with low levels of journalism experience and reporters based in Washington, D.C., were more likely to say that political blogs helped satisfy their informational needs during the campaign, confirming that need for orientation, consisting of the lower...
An ecological systems approach to reduce children's encounters with obscenity on the internet
(University of Missouri--Columbia, 2007)
This dissertation explores how to reduce children's encounters with obscenity on the Internet. Congress has been trying to shield children from encountering online obscenity and some of Congress' attempts failed because ...
The battle within : a mixed methods exploration into political journalism and role strain
(University of Missouri--Columbia, 2018)
restriction as the biggest limitation to their job. Follow-up interviews with survey participants illustrate that as journalists make sense of challenges to their ideal roles, they interpret each situation by foregrounding their identity as a journalist. Based...
The evolution of agenda-setting theory : how local TV station's Facebook posts affect news decisions of evening broadcasts
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The relationship between a local television news station and its audience has changed. No longer is it a one-way conversation, but rather, social media ...
Motivations behind individuals' engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2018)
media in general, U&G has not been used to examine this narrow inquisition in nonprofit research. An urban, community-building nonprofit is defined as a 501(c)(3) that is based in a major city in the United States, and the nonprofit's work must...
The estimation of a corporate crisis communication based on perceived CEO's leadership, perceived severity of threats, and preceived opposing public's size
(University of Missouri--Columbia, 2008)
explaining the dynamics of organizational factors and situational factors in real public relations practices can also be applied when explaining the outside latent public's thought patterns predicting an organizational stance and strategy. Based...