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An ecological systems approach to reduce children's encounters with obscenity on the internet
(University of Missouri--Columbia, 2007)
This dissertation explores how to reduce children's encounters with obscenity on the Internet. Congress has been trying to shield children from encountering online obscenity and some of Congress' attempts failed because ...
A study of how political candidates use persuasive messages on Twitter, specifically toward women voters
(University of Missouri--Columbia, 2019)
This purpose of this qualitative research is to analyze how political candidates use persuasive messages on Twitter, specifically toward women voters. The use of Twitter by political candidates has become extremely more ...
Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
(University of Missouri--Columbia, 2006)
Using structural equation modeling, this study tested the effectiveness of two communication factors (the source affiliation type and the level of Corporate Social Responsibility value) on people's source trustworthiness, ...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
medical advances. Based on framing theory and exemplification theory, this study aims to examine individuals' cognitive and emotional reactions to the news stories in a human interest frame vs. a non-human interest frame. A 2 (news frame: a human interest...
Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing
(University of Missouri--Columbia, 2009)
and consumers on a regular basis and during the Beijing 2008 Olympic Games. With analyses of an email survey data (n = 53) of business executives working for the multinational corporations in China, the research found that the communication practice...
Misogyny on the web: comparing negative reader comments made to men and women who publish political commentary online
(University of Missouri--Columbia, 2011)
the idea that women the women authors faced more negative reader comments. There also is not quantitative evidence that sites requiring readers to provide a valid e-mail address have a smaller number of comments that contain negative language. Conservative...
From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
to address vulnerabilities. A between-subjects experimental design study compared the effects of the BCO framework (i.e., Base Response, Corrective Action, Organizational Learning) and reputation management strategies on anger, moral outrage, organizational...
Telling an augmented story - how can web-based augmented reality be used in designing narratives for brands?
(University of Missouri--Columbia, 2023)
[EMBARGOED UNTIL 8/1/2024] The advance of website-based augmented reality (Web AR) enables advertisers to create and lets consumers receive mobile AR (MAR) content easily, necessitating research on Web AR used to design advertising messages...
A survey of brand co-creation and online brand community engagement with U.S. consumers
(University of Missouri--Columbia, 2020)
and White American SNS users. To the researcher's knowledge, this is the first study to evaluate both brand co-creation and OBC engagement within the context of SNSs. The study contributes to branding and advertising research and practice by examining what...
Understanding the practice and attitude of community engagement by journalists at American nonprofit newsrooms
(University of Missouri--Columbia, 2020)
Nonprofit journalism has been heralded as an alternative business model in the time of financial crisis for the news industry. As a result, community engagement has been increasingly adopted as a strategy by journalists. ...
The emerging Negro in advertising
(University of Missouri--Columbia, 1966)
This thesis studies the existence and use of African Americans in advertisements in the United States by examining the origin, growth, purpose, problems, and future of racial integration in advertising.
Elephant in the room : a study of the impact of emotional experiences on burnout among Chinese reporters
(University of Missouri--Columbia, 2020)
journalistic practices, occupational attitudes, mental and physical well-being, as well as personal life might be impacted by their involvement in the complex emotional mechanism. The follow-up survey reveals the effect of the demand on emotions at work...
Increasing the persuasiveness of gain vs. loss framing : the effects of gender and fear arousal on processing gain- vs. loss-framed breast cancer screening messages
(University of Missouri--Columbia, 2010)
Based on prospect theory, the present study investigated gain vs. loss framing effects in the context of breast cancer screening (BCS) intervention. This study specifically assessed how the framing effect would be moderated by the gender of message...
Using conflict positioning as a pretreatment in the public's evaluation of crisis management
(University of Missouri--Columbia, 2007)
. Practically, this study benefits public relations crisis managers because it shows a model of the public's evaluation process, which is useful for testing crisis communication strategies.--From public.pdf...
Effects of message appeal and efficacy belief on perceptions of oral health messages
(University of Missouri--Columbia, 2018)
, the experiment employed two message variables' message appeal (i.e., social-focused and health-focused) and efficacy belief (i.e., self-efficacy, collective-efficacy, and no efficacy) "and examined their influences on perceptions of oral health messages: (a...
Picturing race in local newspapers
(University of Missouri--Columbia, 2019)
The American news media has been criticized for failing to accurately reflect the country's racial diversity. Previous research has found that large broadcast and print news outlets overrepresent the White population, while ...
Revisiting fund-raising encroachment of public relations in light of the theory of donor relations
(University of Missouri--Columbia, 2008)
This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the ...
The role of duty-based ethics in public relations: an ethical justification model for the actions of crisis communicators
(University of Missouri--Columbia, 2007)
This thesis explores how duty-based ethics can aid in explaining how public relations professional employed by corporations communicate with external publics, especially when organizations are faced with crises. A content analysis examined whether...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
-Columbia (CAFNR) internal and external members is central to this analysis. Accordingly, I will discuss and elaborate on the possibilities and benefits of developing a Model of Resource Assessment that provides substantial information on which to base public...
Investing in newsrooms during the layoff era
(University of Missouri--Columbia, 2020)
, the baseline performance of a group of medium-sized papers was found by locating and then analyzing the circulation change at each publication. Subsets within the sample were then further examined for evidence that investments made by newsrooms leaders had...