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Net gains: potential citizen journalists use traditional media often and have a strong need for news
(University of Missouri--Columbia, 2006)
Even after more than 10 years, the Internet has not replaced the newspaper. In fact, research suggests a strong complimentary relationship between online and printed news. Information seekers or newshounds will seek out ...
A study of individual internet dependency as an extension of social support
(University of Missouri--Columbia, 2006)
This current study aims to define and describe the relationship between individuals' Internet dependency and social support as they function in one specific information environment. How the immigrants' acculturation attitude ...
Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)
This dissertation examined the media influence and the government influence on public attitudes on issues concerning democratic rule in the East African Community (EAC). I proceeded under the assumption that the influence ...
Defining the southern in Southern living
(University of Missouri--Columbia, 2009)
The purpose of this study is to determine (1) the editors' definition of the term "Southern" as it is presented in the pages of Southern Living magazine and (2) whether that definition originates with the magazine's readers and is merely reflected...
Searching for satisfaction : how 20something women use media to get news and advertising information
(University of Missouri--Columbia, 2009)
As traditional media companies struggle to maintain their current audience and attract young adults, it's imperative that providers understand how young women use media devices to get news and advertising information. This ...
After the crop : the impact of downsizing on photojournalism quality
(University of Missouri--Columbia, 2010)
A content analysis (N=1,288) of four mid-size regional newspapers before and after periods of layoffs and workforce reduction showed that photographic quality had been negatively affected. Using the quantitative data, ...
A starting point for identifying perpetrator genocidal messaging
(University of Missouri--Columbia, 2012)
The purpose of this research was to determine whether a consistent messaging strategy could be identified in three recent outbreaks of violence or if genocidal messaging will show tremendous variances that are unique to ...
Agenda-setting effects of television news coverage on perceptions of corporate reputation
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis applies agenda setting as a general theory of mass communication in a TV business news setting and is an empirical investigation of the ...
Increasing the persuasiveness of gain vs. loss framing : the effects of gender and fear arousal on processing gain- vs. loss-framed breast cancer screening messages
(University of Missouri--Columbia, 2010)
Based on prospect theory, the present study investigated gain vs. loss framing effects in the context of breast cancer screening (BCS) intervention. This study specifically assessed how the framing effect would be moderated ...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This thesis proposes to build a theoretical framework, a Model of Resource Assessment, which can help Public Relations practitioners to perform better ...
Believe it or not: youth and young adult female perceptions of the credibility of online multimedia messages
(University of Missouri--Columbia, 2007)
In the age of Internet, multimedia messages and speed information, it is highly important for communicators to design and create more effective messages to reach their targets. This research addressed the issue of message ...
Examining media convergence : does it also converge good journalism, economic synergies, and competitive advantages?
(University of Missouri--Columbia, 2008)
This dissertation explores the "simple theory" (Murphy, 2002): Those most experienced in it expect that media convergence will create good journalism, generate the effects of scale and scope economies, and achieve competitive ...
Identities on the line : youth, internet use, and citizenship in Kyrgyzstan
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation examines the interaction between identity and Internet use in the everyday lives of urban youth in Kyrgyzstan. Using a "quick ...
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
This study analyzes intermedia agenda setting during the 2008 U.S. presidential campaign to determine the agenda-setting role of prominent political bloggers in relation to the mainstream news media and the candidates. An ...
The credible brand model : the effects of ideological congruency and customer-based brand equity on media and message credibility
(University of Missouri--Columbia, 2008)
This study proposes and tests the credible brand model (CBM), a model that explicates the processes by which media audiences make credibility judgments about media outlets and their products. The primary postulate of the ...
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ...
The value of banner advertising on the web
(University of Missouri--Columbia, 2006)
This paper explores the effectiveness of banner advertising on the Web and they hold for users, based on their previous experiences. Semi-structured interviews were conducted with several Web users to understand what makes ...
Electronic media access to the courts : permission denied
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The public, and the press have, a First Amendment right to attend trials but the same is not true for their electronic brethren if they want to use ...
Smart, sultry and surly : a textual analysis of the portrayal of women scientists in film, 1962 - 2005
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to evaluate the portrayal of women scientists on film and what kinds of messages these films are sending about a woman's ...
Understanding the change to integration : an organizational analysis of a small newspaper
(University of Missouri--Columbia, 2009)
This multimethod study examined change efforts to integration at a mid-sized family-owned newspaper as a new content-management system was implemented. Using the open systems model, the organization was analyzed through ...