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Political polarization on Twitter : how companies can still effectively target audiences in all American parties
(University of Missouri--Columbia, 2022)
As social media platforms allow users to become even more guarded from dissenting opinions, companies targeting individuals aligning with opposite political parties are left deciding how to best connect with both audiences. Now, more organizations...
What do the influencers think? : An analysis of brand-influencer relationships from health and fitness influencers' perspective
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
Social media influencers have become a popular brand marketing tool that many businesses are investing in, especially within the health and fitness industry. The interactivity and personalization of social media platforms have created niche...
Political reporters' self-perception on social media : a study of the Los Angeles times Washington Bureau
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This case study examines how journalists express their professional and personal identities on social media by looking into a subset of political reporters working for the Los...
Justifying brutality : news readers' perceptions of police violence and race
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Over the past few decades, police brutality has attracted the attention of the American public and news media. With increased attention, one topic of ...
Exploring the media uses of farmers when establishing their business relationships : a case study of Tyson Foods Local Grain Services (LGS)
(University of Missouri--Columbia, 2018)
Public-powered journalism in local news reporting: public opinion research for local newsroom
(University of Missouri--Columbia, 2021)
This project aims to help the local news landscape by finding practical ways to boost audience engagement and potentially increase the revenue for local newsrooms. This research decided to turn to well-sourced professional ...
Feminist theory as it relates to business leaderhip content : a case of patriarchal dominant society structure
(University of Missouri--Columbia, 2020)
articles demonstrated a rhetorical shift from 1994 to 2019 to meet the unique needs of the female leader? When examining the feminist theory agenda in research, the focus tends to be on the balance of women in business through the lens of corporate social...
Exploring culture: structure, agents, and diversity within chicago advertising agencies
(University of Missouri--Columbia, 2021)
agencies. To examine the relationship between social structures and the agents within them, Giddens' structuration theory helps illuminate how cultural norms and behaviors shape individual professionals' behaviors, and in this specific case, how...
Pleasing a crowd : how social media and the sports entertainment industry has impacted affected sports journalism
(University of Missouri--Columbia, 2022)
The world of social media and sports entertainment is a fast, ever-changing world. Sports journalists, as a result, have had to make radical changes in not only the style at which they report the news, but the actual news they report. For sports...
Factors that make journalists change hypotheses during investigations
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
out that journalists changed their hypotheses because of additional information that they got from human sources, data and documents. This research also found that the original hypotheses usually came from wrong or unprovable tips, previous news...
Game launch crisis : how Fallout 76 and Anthem used Twitter to manage a poor game launch
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
media is an essential tool for monitoring and engaging with stakeholders in the digital age. Using textual analysis, this study examines how social media has been used to manage internal crises in video gaming. This analysis studies crisis communication...
Internet regulations and independent news organizations in Indonesia, the Philippines and South Korea
(University of Missouri--Columbia, 2016)
Will the new German man please stand? Hegemonic masculinity in Nazi propaganda and German cinema
(University of Missouri--Columbia, 2020)
in postwar Germany. This analysis looks to illustrate a "national community" frame within the selected works, based on hegemonic ideals of masculinity and German social policy passed under the Nazi party. Recurring messages within Nazi propaganda produced...
Practical and ethical dilemmas in presenting investigative reporting through individual anecdotes and investigative reporting fellowship at the Oregonian
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Anecdotes are an often-used tool for adding a human face to a complex investigation. But what are the effects of using anecdotal leads in ...
Application of algorithms in newsrooms
(University of Missouri--Columbia, 2020)
This research examines how early journalistic adopters of algorithms gained skills necessary to work with automation and artificial intelligence in newsrooms. The researcher conducted semi-structured interviews with eight ...
Speed and accuracy: how a medium market television news operation fact-checked information on covid-19 vaccine.
(University of Missouri--Columbia, 2021)
the decisionmakers at this station reported on the COVID-19 vaccine, and how they fact-checked the information. It will include interviews with eleven people in a variety of roles including: data mining producer, social media manager, assignment manager, assignment...
Facing the pressure : HIPAA hampers health reporting
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.]
Digital privacy and security awareness
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)
On Monday, April 26, 2021, Apple introduced its new privacy update, which requires apps to obtain a user's permission before tracking their data. The update in iOS 14 will require so-called third-party apps to ask for your permission to track users...
Data as medium : quality control in data journalism practice
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Data is the medium of data journalism. As such, professional practitioners treat data as a communication process and storytelling form. This pragmatic, relational...
Managing creative teams : virtual work's impact on creative climate and creative process
(University of Missouri--Columbia, 2022)
's impact on two dimensions of creative work: the climate for creativity and the creative process. This research analyzes interviews with eight creative team leaders in various managerial roles, and presents recommendations for technologies and workplace...