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Pictures and pixels : digital photographic archives at newspapers, photographic agencies and libraries
(University of Missouri--Columbia, 2006)
. The study also addressed implications of the methods of saving photographs in a digital archive have on the future of historical research....
Do readers believe what they see? : reader acceptance of image manipulation
(University of Missouri--Columbia, 2009)
in the local daily newspaper and how much they trust those images to truthfully depict the scene photograph. The study also looks for a correlation between a person's familiarity with imaging software and that person's views on, or expectations of, digital...
Examining visual cognitive complexity in the context of online women's magazine home pages
(University of Missouri--Columbia, 2009)
An experiment (N=48) on 18 to 30 year-old women was run to see how the visual cognitive complexity of digital women's magazines' home pages affects the cognitive processing of individuals and their evaluations of the sites. A content analysis of 13...
A study of the changing television newsrooms with the diffusion of internet technologies
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The Internet has revolutionized the way local television newsrooms operate. From news promotion to newscasts, almost every element of daily work within a local television station...
Identities on the line : youth, internet use, and citizenship in Kyrgyzstan
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation examines the interaction between identity and Internet use in the everyday lives of urban youth in Kyrgyzstan. Using a "quick ethnography" (interview...
Interviews with founders of twenty-four-hour local cable news channels: why and how they started the business
(University of Missouri--Columbia, 2008)
include News 12 Long Island, Newswatch 15, Orange County Newschannel, New York 1, New England Cable News, and ChicagoLand TV. Twenty-four- hour local cable news channels were one of the first attempts to repurpose a local news product on another medium...
The strength of weak ties in online social networks
(University of Missouri--Columbia, 2009)
such information dissemination leads to the generation of social capital. Future studies focusing on specific features of online social networks that enable communication and civic participation are recommended, as is a comparison between levels of social capital...
Penetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model
(University of Missouri--Columbia, 2006)
Building upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to justify the need to revisit...
Cognitive processing of news as a function of structure : a comparison between inverted pyramid and chronology
(University of Missouri--Columbia, 2008)
the cognitive processing and subjective evaluation of written news when structured either as an inverted pyramid or a chronological presentation. It also explored how the structure of written news affects men and women differently in terms of cognition...
Media usage of journalism students of the University of Missouri--Columbia
(University of Missouri--Columbia, 2007)
The Internet has become ubiquitous in many Americans' lives, raising questions about its effect on traditional media usage. Given this, how do today's journalism students - the future leaders of journalism - use the Internet and other forms of media...
Diffusion of viral marketing into the world of public relations
(University of Missouri--Columbia, 2008)
were completed. Four trade journals were analyzed, Advertising Age, AD Week, PR Week, and PR News, two from advertising and two from public relations, and they were analyzed in relation to the diffusion of innovations theory. The comparison of the two...
Searching for satisfaction : how 20something women use media to get news and advertising information
(University of Missouri--Columbia, 2009)
sites that are updated frequently, offering a variety of information on many topics, along with blogs and video. In terms of gratifications and preferences for getting advertising information, subjects mostly ignored and avoided advertising on web sites...
The sonic boom: effect of logo presentation style in television commercials on memory for the advertised brand
(University of Missouri--Columbia, 2007)
This study examines the effect of a structural feature of commercials called sonic branding on recognition and cued recall. A sonic brand or sonic logo can be defined as a unique auditory identity for a brand, also called an audio logo. The design...
Building the future: newspaper culture and innovation
(University of Missouri--Columbia, 2008)
, was conducted. Each site was analyzed to determine how innovative it is. A definition of an innovative newspaper is given, based on the work of Thorson and Duffy (2006). The newsroom's culture was diagnosed using the Organizational Culture Inventory...
The effects of text complexity and complex graphical elements on readers' text comprehension of online science articles
(University of Missouri--Columbia, 2009)
Science literacy (SL) allows an individual to be knowledgeable on the latest science research and to draw "evidence-based conclusions." Unfortunately, only a small portion of the U.S. public is scientifically literate. Thus, this study investigated...
Trained to eat : children's cognitive and emotional processing of snack food advergames
(University of Missouri--Columbia, 2008)
and attitudinal effects was central to this purpose. The results of this study indicate that customization of game avatars can affect both subjective feelings of presence and psychophysiological indicators of emotion during gameplay. A secondary analysis...
The tale of "Two Voices" : an oral history of women communicators from Mississippi Freedom Summer 1964 and a new black feminist concept
(University of Missouri--Columbia, 2007)
This study developed a new concept of Black Feminist thought and employs it to examine the intersection of press and communication practices among women involved in Mississippi Freedom Summer 1964. The study draws on oral histories of women...
Understanding the change to integration : an organizational analysis of a small newspaper
(University of Missouri--Columbia, 2009)
This multimethod study examined change efforts to integration at a mid-sized family-owned newspaper as a new content-management system was implemented. Using the open systems model, the organization was analyzed through the lens of organizational...
The effect of avatars on perceived credibility of comments posted to online news stories
(University of Missouri--Columbia, 2009)
An experiment tested two two-part hypotheses predicting the effect of specific avatar features -- avatar humanness and eye contact -- on perceived credibility of related comments about online news stories. Participants viewed a series of news...
Gender, leadership and public relations
(University of Missouri--Columbia, 2008)
are leaders, examining the factors that make them successful (Aldoory, 2005). To better understand how gender affects leadership within public relations, this research applies feminist theory to a case study at an international public relations firm located...