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Now showing items 1-17 of 17
Believe it or not: youth and young adult female perceptions of the credibility of online multimedia messages
(University of Missouri--Columbia, 2007)
In the age of Internet, multimedia messages and speed information, it is highly important for communicators to design and create more effective messages to reach their targets. This research addressed the issue of message design by investigating...
Do fonts have politics? : typography and design of partisan and nonpartisan websites
(University of Missouri--Columbia, 2017)
This research identifies and analyzes design choices made by online liberal and conservative media outlets with a focus on typography to identify design elements and font characteristics as signs of political ideology. Most news media outlets...
A survey of brand co-creation and online brand community engagement with U.S. consumers
(University of Missouri--Columbia, 2020)
The focus of the research is on the application of brand co-creation and online brand community (OBC) engagement as increasingly popular concepts in the areas of branding, brand management, and advertising. A theoretical orientation is developed...
A study of newspaper treatment of male and female political candidates
(University of Missouri--Columbia, 2009)
As greater numbers of women enter the typically male-dominated arena of U.S. politics, it is important to look at ways in which widely held gender stereotypes can affect the coverage candidates of either gender receive in ...
The strength of weak ties in online social networks
(University of Missouri--Columbia, 2009)
The use of online social networks such as Facebook.com are hypothesized to be affecting Robert Putnam's (1995) theory of social capital. The research method is modeled after Dhavan Shah's (2005) Information Communication Participation model...
Disseminating research findings about substance use: effects of inoculation messages, message sources, and visual representations
(University of Missouri--Columbia, 2021)
The dissemination of scientific knowledge to the public is important, because the public's increased awareness and knowledge of science and scientific findings can contribute to creating healthy discourses about relevant ...
The socially filtered media agenda : a study of agenda setting among news outlets on Twitter
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines whether and how Twitter users set the agenda for legacy media outlets by sharing news URLs. It also investigates which news story ...
The effects of Instagram's idealized portrayals of motherhood on new mothers' well-being
(University of Missouri--Columbia, 2021)
Similar to how early mass media idealized the experience of motherhood through content such as celebrity mother profiles in magazines, social media is now disseminating idealized portrayals of motherhood that may be putting ...
Social proximity and user-generated health content : an experimental test of perceived source similarity and construal level theory
(University of Missouri--Columbia, 2013)
The affordances of the internet, particularly as manifest in social network site platforms, allow for interpersonal mediated communication with socially proximal sources. In a 3 (expert source cues vs. low cues vs. low ...
Telling an augmented story - how can web-based augmented reality be used in designing narratives for brands?
(University of Missouri--Columbia, 2023)
[EMBARGOED UNTIL 8/1/2024] The advance of website-based augmented reality (Web AR) enables advertisers to create and lets consumers receive mobile AR (MAR) content easily, necessitating research on Web AR used to design advertising messages...
Information processing of religious symbols in breast cancer advertisements among African American women
(University of Missouri--Columbia, 2007)
, the survival rate of African American women with breast cancer compared to White women continues to decrease (American Cancer Society, 2005). This research study attempted to address this issue by examining information processing of religious symbols in breast...
Playing their game : changing American students' attitudes and sterotypes toward Palestinians and Israelis through video game play
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The current study investigated the effects of video game role-play on the change in explicit and implicit evaluations of national groups using a video ...
Testing narrative integration and persuasion focus in prosocial health communication: an extended model of organ donation
(University of Missouri--Columbia, 2022)
This study explored how narratives can be used to address misperceptions and promote prosocial health behavior. In a 2 (narrative integration: high vs. low) x 2 (persuasion focus: egoistic vs. altruistic) plus one control ...
Ease the résistance : the role of narrative and other-referencing in attenuating psychological reactance to persuasive diabetes messages
(University of Missouri--Columbia, 2010)
Reactance theory (Brehm, 1966; Brehm & Brehm, 1981; Dillard & Shen, 2005) explains that persuasion may fail by inducing threats to individuals' perceived autonomy; this study provides evidence of pathways through this ...
Examining the effects of blame vs. attack anti-tobacco messages using the limited capacity model of motivated mediated message processing
(University of Missouri--Columbia, 2007)
Previous research using cognitive and persuasive measures posits that traditional blame anti-tobacco advertisements which conceptualize smoking problems and consequences as caused by the individual are superior to the new attack ads which challenge...
An ecological systems approach to reduce children's encounters with obscenity on the internet
(University of Missouri--Columbia, 2007)
common goal, the solution becomes effective. Congress and future researchers can use the Internet Ecological Systems Model for finding solutions to reduce the possibility of children encountering pornography and obscenity on the Internet....
Crying in the wilderness : the outlaw and poet in Ben Hecht's militant Zionism
(University of Missouri--Columbia, 2013)
During the Second World War, the American journalist and screenwriter Ben Hecht had been one of the lone voices to break the silence about the Nazi Holocaust. Then, in 1947, Hecht shocked and outraged people across the ...