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Choosing your own adventure : hyperlinks and their effects on memory
(University of Missouri--Columbia, 2008)
For this experiment, 39 students from a large Midwestern university were exposed to a total of ten articles, two main articles about 150 words in length, called parent page articles, and eight linked articles. Each of the articles contained four...
Can public relations professionals help span the boundaries between scientists and journalists, and does this function help increase accuracy of news articles about public health?
(University of Missouri--Columbia, 2008)
the role of PR professionals in the communication process, and to determine whether the involvement of a PR professional leads to improved news article accuracy. This study asked news sources to analyze 167 news articles about state and local health...
Grammar and cognitive processing of news articles : exploring dual-processing theories
(University of Missouri--Columbia, 2009)
This study considers the impact of grammatical errors on cognitive processing and subsequent evaluation of news articles. It begins with an examination of the Elaboration Likelihood Model, the Heuristic-Systematic Processing Model, and grammar...
The effects of text complexity and complex graphical elements on readers' text comprehension of online science articles
(University of Missouri--Columbia, 2009)
how a science communicator could increase SL. The researcher performed a Webpage-based experiment about how two structural facets of a science article influence a reader's text comprehension. After examining text complexity and the presence of complex...
The role of duty-based ethics in public relations: an ethical justification model for the actions of crisis communicators
(University of Missouri--Columbia, 2007)
This thesis explores how duty-based ethics can aid in explaining how public relations professional employed by corporations communicate with external publics, especially when organizations are faced with crises. A content ...
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
conditions, which included an ad-article or article-ad combination, were more effective in terms of brand communications impact than the pure advertising condition. The pure publicity condition was found to be more effective than any of the other three. Hence...
Comparisons between coverage of heart disease: content analysis of mainstream and black newspapers, 2004
(University of Missouri--Columbia, 2009)
, selected from two states, Mississippi and Tennessee, in the Appalachian region of the U.S., which is the area of the country with the highest mortality rate for heart disease. The study compared the frequency of heart disease articles in each type...
Cultural framing of diabetes from a public health perspective: a comparative content analysis
(University of Missouri--Columbia, 2007)
This content analysis of 161 newspaper articles identified public health facts and socio-cultural schema within two Los Angeles County newspapers, La Opinión and the Daily News of Los Angeles. It extended Rodgers and Thorson's (2001) crime...
The sounds of red and blue America: dissecting musical references to "red state" and "blue state" identity in print media during the 2004 presidental campaign
(University of Missouri--Columbia, 2006)
This thesis explores how the print media used references to music to indicate "red state" and "blue state" identity during the 2004 presidential campaign. Through a textual analysis of more than 30 newspaper and magazine articles, it analyzes how...
Two voices: social presence, participation, and credibility in online news
(University of Missouri--Columbia, 2006)
An experiment tested hypotheses predicting that social presence would increase participation and credibility on a newspaper website. Participants read four news articles in one of four conditions created by crossing two manipulations: use or absence...
Messages of frugality and consumption in the Ladies' Home Journal : 1920s-1940s
(University of Missouri--Columbia, 2009)
journalism articles. The findings of the content analysis reveal a greater number of frugality-oriented messages in the 1920s, as opposed to the 1930s - which contained the fewest frugality oriented messages overall - and the 1940s. Using mass communication...
The military versus the press : Japanese military controls over one U.S. journalist, John B. Powell, in Shanghai during the Sino-Japanese war, 1937-1941
(University of Missouri--Columbia, 2008)
one independent U.S. journalist John B. Powell and his journal The China Weekly Review in Shanghai during the second Sino-Japanese War, August 1937 through December 1941. Powell's case exemplified the dilemma facing independent journalists of neutral...
Standards of objectivity : a comparison between daily and alternative newsweekly papers in three Ohio cities
(University of Missouri--Columbia, 2009)
at one professional standard, the concept of objectivity, and how that standard was defined and practiced by journalists at three alternative newsweeklies and three daily newspapers in Ohio. A textual analysis of 18 articles looked at the sourcing, voice...
What changes in media risk frames reveal about changing attitudes toward modern life: the case of the Greek Press, 1977-2004
(University of Missouri--Columbia, 2006)
Some social scientists note that Westerners have become disenchanted with their society, which they see as promoting industrial development and a soul less consumerism that are out of control and destroying the natural ...
Everybody loves "Sideways": patterns of consensus (and lack thereof) among movie critics in 2004
(University of Missouri--Columbia, 2005)
to achieve a high degree of consensus in a short period of time. Qualitative textual analyses of ten critics' reviews of multiple films suggest that those endorsing a much-praised film feel comfortable diverging from commonly held assessments of some aspects...
Framing African genocide: location, time and gender in the coverage of genocide in Rwanda and Sudan
(University of Missouri--Columbia, 2007)
This paper explored how genocides in Rwanda in 1994 and Sudan in 2004 were framed in three American midwestern newspapers, namely the St. Louis Post-Dispatch, the Cleveland Plain Dealer and the Wisconsin State Journal. ...
Culture of sex: sexual linguistics and discourse of Cosmopolitan editions in the United States, France and India
(University of Missouri--Columbia, 2009)
Cosmopolitan is one of the most popular magazines for women, both domestically and internationally; it is published in 28 languages in 45 countries. However, Cosmopolitan, especially its sexual content, is subject to change ...
Framing the Israeli-Palestinian conflict : a study of frames used by three American newspapers
(University of Missouri--Columbia, 2009)
This paper explored look how three U.S. newspapers' covered the Israeli-Palestinian conflict, following two peak incidents - Israeli leader Ariel Sharon's 2000 visit to Jerusalem's Temple Mount and 2002's Passover Massacre ...
A study of newspaper treatment of male and female political candidates
(University of Missouri--Columbia, 2009)
, and positive and negative coverage that male and female candidates receive. This study conducted a quantitative content analysis of 84 newspaper articles culled from the New York Times and the Chicago Tribune. The findings show there is a significant difference...
Diffusion of viral marketing into the world of public relations
(University of Missouri--Columbia, 2008)
allowed for trends to be pulled out from the 200 articles that were sampled and read. What was found was that public relations professionals are laggards in terms of adopting viral marketing. It is important for public relations to understand...