Search
Now showing items 1-20 of 57
Consumers' social media advocacy behaviors of luxury brands : an explanatory framework /
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In the age of the internet, social media have emerged as the most powerful marketing tool around the world. Social media have the power to amplify ...
Climate change news and trust : the influence of news source, frame and political ideology on judgments of credibility
(University of Missouri--Columbia, 2016)
Comparatively few studies have examined the effects of frames employed in climate change news articles (Corbett, 2004; Hart, 2011; Leiserowitz, forthcoming; Nisbet et al., 2013). The current study aims to address that ...
Self-defense, subversion and the status quo : four Tennessee newspapers assess the Columbia race riot of 1946
(University of Missouri--Columbia, 2016)
The period immediately following World War II in the United States saw an uptick in racially charged violence, as increasingly empowered black veterans came into conflict back home with white Americans content with the ...
Employee retirement plans : increasing participation and contribution levels in voluntary retirement plans via message framing and self-efficacy
(University of Missouri--Columbia, 2016)
Many Americans are ill-prepared for retirement. Either they are not saving or do not have access to retirement plans and/or retirement plan education. National trends suggest companies are moving away from employer-sponsored ...
Cross-cultural audience comprehension and engagement : a study of the effects of data visualization
(University of Missouri--Columbia, 2016)
In recent years, data journalism and data visualization has become an emerging and trendy field in online journalism. It is an approach adopted by many news organizations in an attempt to fit for audiences' increasing ...
Crisis communication : corporate social responsibility in Organizational Renewal Theory
(University of Missouri--Columbia, 2016)
This study further develops Organizational Renewal Theory through the incorporation of corporate social responsibility as a feature of a post crisis response strategy. Internal publics (e.g., employees of an organization, ...
The Watts riots : a contemporary study of the news coverage of the riots
(University of Missouri--Columbia, 2016)
The Watts riots happened in Los Angeles, California, in 1965. It was six days of looting and burning, 34 deaths, thousands of arrests, and $40,000,000 in damages. This research questioned how the black California press ...
A textual analysis of health-content framing in women's health and fitness magazines
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Women's Health, SELF and Shape are the top-three circulating women's health and fitness magazines. Thousands of women turn to these publications for ...
A study of social media usage and interactions
(University of Missouri--Columbia, 2016)
In-depth interviews were conducted where 30 participants provided information about their social media usage and interactions with films online. Participants answered questions dealing with their average social media usage, ...
Eco-labeled food : how environmentally-conscious consumers perceive, interpret, and use eco-labels as signals
(University of Missouri--Columbia, 2016)
This research explores how different characteristics of eco-labels signal environmental qualities of a product to environmentally-conscious consumers and seeks to understand how environmentally-conscious consumers perceive, ...
Customizing content to find the right price for online news
(University of Missouri--Columbia, 2016)
Customization of local online news content based upon users' preferences could be a way that newspaper companies would attract more people to their websites. A survey of 384 people done using Amazon M-Turk in May 2015 found ...
'It shouldn't have to be this way' : a focus group analysis of rape myths in Clery act timely warnings
(University of Missouri--Columbia, 2016)
Throughout the last several decades, there have been federal-level efforts to help eradicate rape-supportive cultures on college campuses across the country. Among those, the Clery Act and Title IX are heavy-hitters. ...
Access to electronic public records : a 50 state study
(University of Missouri--Columbia, 2016)
This research explores the accessibility of state public records in electronic format by examining certain specific factors that can define "accessibility." This study includes a 50-state (plus D.C.) survey to assess how ...
Representations of intersectionality and class politics in coverage of national newspapers : a textual analysis of the housing crisis in 2006
(University of Missouri--Columbia, 2016)
The housing crisis of the early 2000s led to a number of defaulted loans and housing foreclosures in many areas of the country. Individuals of all socioeconomic classes felt the wrath of high interest rates on their mortgage ...
Collaboration and separation : how news companies find innovation
(University of Missouri--Columbia, 2016)
This research examines issues arising when employees at news media companies attempt to collaborate with each other to create, develop and execute strategies intended to enhance the organization's financial standing. The ...
Feminism, women and sitcoms... oh my! : feminist representation on the Donna Reed Show and Rosanne
(University of Missouri--Columbia, 2016)
This study aims to illuminate the relationship between feminism and the main female characters on primetime sitcoms (The Donna Reed Show and Roseanne) when the star is also the producer. Through textual analysis and ...
Local journalism beyond the command post : journalists as strategic communicators and citizen stakeholders in natural disaster recovery
(University of Missouri--Columbia, 2016)
On Memorial Day weekend 2015, between the hours of 9 p.m. and 1 a.m. the Blanco River crested at 42 feet, drowning the town of Wimberley, Texas. The Memorial Day flood resulted in the death of 11 people and damage to more ...
Targeting effectiveness in digital healthcare advertising
(University of Missouri--Columbia, 2016)
Throughout the past 300 years since the first ad was distributed via printed newspaper, the field of advertising has drastically changed. Specifically, with the introduction of online media, marketers and advertisers have ...
The influence of altercasting on fraternity members' voting habits and knowledge of current events
(University of Missouri--Columbia, 2016)
Membership in an organization influences member behavior and collegiate social fraternities are no exception. The methods used to influence members as well as the outcomes of the influence can vary greatly. This research ...
Popular media and profitable microfinance in India
(University of Missouri--Columbia, 2016)
The issue of media coverage of microfinance, a mechanism for giving small loans to the poor without access to traditional banking, is worth examining because favorable media portrayal could frame the way that international ...