Search
Now showing items 1-20 of 33
Twitter and television : a uses & gratifications study of Twitter usage and television viewing
(University of Missouri--Columbia, 2014)
The research survey and analysis contributed to the body of knowledge of the motivations for watching television and using Twitter. The results identified the motivations of relaxation and escape, companionship and social ...
In-game promotions and their effects on sporting event attendees : a look at brand awareness and purchase behavior
(University of Missouri--Columbia, 2014)
In today's world of DVR and ad blockers, advertisers struggle to capture the full attention of their audiences. Advertisers are forced to break out of the norm in order to communicate their messages. Sporting events have ...
Messaging in the target/feed campaign : the intersection of cause-related marketing and organizational rhetoric
(University of Missouri--Columbia, 2015)
Cause-related marketing (CRM) relationships are mutually beneficial and occur when a non-profit organization and a corporation partner together for a specific campaign. To research the organizational rhetoric and how well ...
The front in flux : examining the relationship between African American population and front-page news depictions
(University of Missouri--Columbia, 2015)
This study attempts to determine whether newspapers reflect African American communities in areas where the minority group makes up half or more than half of the regional population by examining 462 stories and 327 images ...
The effect of game-day promotions on increasing game attendance and fan engagement for major league baseball teams
(University of Missouri--Columbia, 2015)
This study applies contingency theory to analyze how effective promotions are at increasing attendance and facilitating fan engagement. Contingency theory framework assumes there is neither a best way to organize nor is ...
What's new? : a different way to describe innovators
(University of Missouri--Columbia, 2015)
Innovators enjoy seeking out new experiences and new products to try next. They enable the process of the diffusion of information, by launching new ideas into a social system (Rogers, 2003, p. 283). This research tested ...
Corporate social responsibility : cultivating brand reputation through social media
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The role corporations play in their stakeholders' lives is an issue of extreme importance, and one with increasingly serious implications. From crisis ...
Stereotype threat and the mass media : the athletic test performance of black and white students
(University of Missouri--Columbia, 2014)
An experiment showed that a sports news article based on negative racial stereotypes about Black or White athletes can impede athletic performance based on the theory of stereotype threat. In the experiment, White participants ...
Start to finish : the effect of sportswriter and reader gender on perception of female athletes
(University of Missouri--Columbia, 2015)
Poor portrayal and perception of female athletes has a host of negative outcomes, such as objectification of women (Daniels, 2009) and negative reader judgment of female athletes (Knight and Giuliano, 2001). This study ...
Media coverage of the adoption of electronic health records : a content analysis of local and national print newspapers and press releases
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This article uses a content analysis to examine newspaper coverage and press releases coverage of the adoption of electronic health records (EHRs) and ...
Most effective communication strategies to introduce campus solutions systems to college/university campuses
(University of Missouri--Columbia, 2011)
This study compares the methods used to promote new Campus Solutions systems on college/university campuses during the past ten years to the time reported for full adoption by students, staff, and instructors. Questionnaires ...
The portrayal and frequency of religion in secular rap music
(University of Missouri--Columbia, 2012)
Secular rap has arguably become one of the most influential and popular genres in music, and its effects on aspects of American culture, like sexuality (Ward, Hansbrough, & Walker, 2005) and violence (Jones, 1997), have ...
The role of video on sports fan attitudes
(University of Missouri--Columbia, 2015)
Given its importance in the brand management of sports teams, this study primarily investigates the influence of sports video on fandom and team loyalty. Building upon a history of research on fan motivation, the ...
Are universities "selling" online programs through agenda setting?
(University of Missouri--Columbia, 2018)
"Higher education in America is at a tipping point-the traditional, common college student is no longer that traditional or common. While much of America maintains a preconceived notion of the "traditional" college student-18 ...
Mobile banking : what drives consumer adoption
(University of Missouri--Columbia, 2017)
There's an app for that! Thanks to smartphone penetration, one technological revolution has spawned the creation of countless mobile innovations, including mobile banking which allows users to manage their finances from ...
How NBA teams use twitter as a brand management tool
(University of Missouri--Columbia, 2018)
Social media has changed the way that organizations communicate with consumers and potential consumers. In the professional sports industry, teams use social media as a way to engage with their fans, posting a range of ...
Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)
This study tests which incentives or messaging (if any) motivates consumers to start online grocery shopping with independent grocery retailers by applying the diffusion theory. Online grocery shopping is important to study ...
Beliefs about individuals with disability as related to media portrayal of disability in Glee
(University of Missouri--Columbia, 2016)
This study explores how exposure to disability portrayal on television is related to beliefs about individuals with disability. This study uses show-specific cultivation theory and its discussion of how television viewing ...
A social identity analysis of racial minority professionals working in the advertising and public relations industries
(University of Missouri--Columbia, 2016)
The purpose of this research is to examine how racial minority professionals in the advertising and public relations industries construct their racial identities through the use of semi-structured interviews. Social identity ...
The discourse of outdoor food advertisements in Latino communities
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This paper focuses on analyzing the discourse surrounding food in outdoor advertisements in Latino communities. The following literature discusses ...