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Priming the reflexive canvas of the mind in a them/us reality a study of priming ethnic stereotypes in the news : responses to female Arab and Israeli prototypes
(University of Missouri--Columbia, 2012)
Present research shows that there is no study examining media representation of Arab women and Israeli women as a prime causing stereotype activation in Americans. The goal of this study was to understand how news stories ...
Effectiveness of health messages based on the transtheoretical model from a public campaign perspective
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study applied the transtheoretical model (TTM) to public health campaign messages to promote regular exercise. Recognizing that one of the key ...
Strategic English: linguistic framing as strategic communication in the EU political arena
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The research presented here examines lobbyists' language choices in strategic communication within the EU political arena. Framing theory and code ...
Satisfaction and journalism: a study of newsroom happiness and its implications in print design
(University of Missouri--Columbia, 2012)
The implementation of news design studios has sparked questions among news professionals. Little research has been done about the removal of the designers from the newsroom, and this could be some of the first academic ...
What, you care? : the effective use of aversive evoking content in viral videos for advocacy group advertising
(University of Missouri--Columbia, 2012)
The current research examined the use of aversive evoking content in advocacy viral videos and how the use of such content affected a person's intention to forward the message. In a 3 (Intensity) x 3 (Video) x 3 (Order) ...
Advertising on Facebook fan pages : the influence of self-referencing appeals and ad types on consumers' attitudes and purchase intentions
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As a vehicle for promotional messages, Facebook fan pages have become widely used by an increasing number of companies and organizations. It is necessary ...
The impact of free newspapers on US markets
(University of Missouri--Columbia, 2012)
This study looks at free newspapers, focusing on the modern era beginning in 1995, to better understand the impact these publications have on paid newspapers. The theory revolves around the question of media substitutability, ...
Humanitarian frames and humanitarian soft power in Darfur : advocacy frames in a humanitarian crisis
(University of Missouri--Columbia, 2012)
Conflict in Darfur has raged since 2003, and Non-Governmental Organizations (NGOs) and advocacy groups have been supporting efforts to quell the violence and bring stability and humanitarian relief to Darfur. Both operational ...
Three of a kind: how young adults engage with print, online and mobile platforms
(University of Missouri--Columbia, 2012)
Mobile devices, Internet websites and print newspapers and magazines supply a veritable feast of options for finding and reading editorial content. Like any meal, however, readers can only consume so much in any given day. ...
A starting point for identifying perpetrator genocidal messaging
(University of Missouri--Columbia, 2012)
The purpose of this research was to determine whether a consistent messaging strategy could be identified in three recent outbreaks of violence or if genocidal messaging will show tremendous variances that are unique to ...
How has Twitter changed how journalists report on sports? : the 2012 Missouri Grand Prix
(University of Missouri--Columbia, 2012)
The theoretical framework of this study is gatekeeping and it specifically analyzes Twitter use by eight journalists during the weekend of the 2012 Missouri Grand Prix, which took place February 10 through 12, 2012. A ...
Converting cultural capital to economic capital in the journalism field : content management in the newspaper business
(University of Missouri--Columbia, 2012)
This case study examines the content management of a medium-sized, family-owned newspaper. Bourdieu's field theory guides the investigation of the relationship between the newspaper's cultural capital, embodied in the ...
Viral video advertisements : uses and gratifications research
(University of Missouri--Columbia, 2012)
This research seeks to ascertain the uses and gratifications achieved by their choice to disseminate video advertisements that they view on the internet, allowing the advertisement to spread in a viral nature. The goal is ...
Framing in community newspapers' coverage of local elections
(University of Missouri--Columbia, 2012)
This research examines framing in local election coverage, testing whether the same horse-race and strategy frames that dominate national political news are present in small community newspapers' coverage of local elections ...
Convergence in the production of news infographics
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Previous researchers developed the Convergence Continuum model to measure the level at which affiliated newspapers, television stations and Websites ...
Media assistance M&E and democratization measurement characteristics in USAID program reporting documents
(University of Missouri--Columbia, 2012)
International media assistance, the endeavor to help emerging nations and developing countries build or develop media similar in nature and function to those in existing liberal democracies, has greatly expanded since the ...
Exploring the professional value systems of converged journalists : what are their values, and does the medium matter?
(University of Missouri--Columbia, 2012)
Scholars have suggested that journalists working in print and online media may emphasize their professional values differently. But what about those inhabiting both worlds? This study investigates the professional value ...
Source credibility and the persuasiveness of public saftey messages communicated via social media
(University of Missouri--Columbia, 2012)
Social media communication networks such as Twitter and Facebook are changing the way organizations and communities alert the public of timely public safety information related to natural disasters, man-made events or other ...
A digital juggling act : a case study of new media's impact on the responsibilities of local television reporters
(University of Missouri--Columbia, 2012)
Budding journalists entering the field, or those trying to stay relevant in their job, will have to be able to assume a range of job responsibilities in the evolving media landscape. This case study explores the dramatic ...
Does the number of Facebook 'likes' influence how users perceive humorous pictures shared on Facebook?
(University of Missouri--Columbia, 2012)
83 participants, recruited from a large Midwestern university, viewed 10 humorous pictures, half of which were significantly funnier than the other half. The number of times each picture had been 'liked' on Facebook was ...