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The soft sell : understanding the shared values initiative through the lens of the theory of planned behavior
(University of Missouri--Columbia, 2020)
policy programs. This research concludes that while neither TPB nor any other advertising theory was explicitly used in the inception, development, and implementation of the SVI, advertising approaches can certainly be seen in the final texts...
Demystifying the private sector : the use of publicly accessible records to report on private equity firms
(University of Missouri--Columbia, 2023)
The purpose of this research is to provide journalists with the tools necessary to report on private equity firms, a notoriously opaque sector of the economy. Private equity firms exert a large amount of influence on the U.S. and global economy...
The audience as gatekeepers on Facebook : why consumers of local news share stories
(University of Missouri--Columbia, 2019)
are taking on more and more of the gatekeeping role. Just like their professional counterparts, audience members select content to consume and disseminate to their community, in this case, friends and family. A better understanding of how audiences change...
An examination of black women's health information understanding and negotiation of engagement in skin whitening
(University of Missouri--Columbia, 2018)
and engagement in skin whitening as a health, racial, cultural, and social practice situated in an African American and Caribbean immigrant community. Triangulating semi-structured in-depth interviews, autoethnography, field and participant observations, I...
Media framing of the Tax Cuts and Jobs Act
(University of Missouri--Columbia, 2020)
. In 2017, Congress passed the Tax Cuts and Jobs Act (TCJA), which brought steep cuts to corporate tax rates and substantial changes to tax rates and deductions for individuals. However, even though this was a public policy change that affected almost all...
Exploring behavior on Facebook during the 2016 presidential election
(University of Missouri--Columbia, 2018)
to disagreements about candidates or policy, but due to differences in personal values. Users also indicated a hierarchy of selective behavior, as well as a set of online behavioral norms which guided their decision making. Ultimately, the researcher found...
Bioethicists in the news : the evolving role of bioethicists as expert sources in science and medical stories
(University of Missouri--Columbia, 2008)
bioethicists are used most often, the perspectives they offer, and the roles they fill. This research uses news routines, news values, agenda-building theory and framing theory to examine the use of bioethicists as expert sources in six newspapers between 1992...
An examination of the portrayal of homelessness and the opioid crisis in US and Canadian newspapers
(University of Missouri--Columbia, 2023)
This research examines how homelessness and the opioid crisis were portrayed from 2018 to 2023 by one US and one Canadian newspaper. The thesis traces qualitative changes in the occurrence of keywords and topics over six years in two newspapers...
Textual analysis of online magazine framing of screen time use in young children
(University of Missouri--Columbia, 2019)
magazines, an outlet for parents to collect parenting practice information, frame the discussion of screen time use among young children. Through a textual analysis of 170 articles (n = 170), the researcher looked at how a top online parenting magazine...
Gender, leadership and public relations
(University of Missouri--Columbia, 2008)
are leaders, examining the factors that make them successful (Aldoory, 2005). To better understand how gender affects leadership within public relations, this research applies feminist theory to a case study at an international public relations firm located...
Comparison of media portrayals of poverty in low-income versus affluent metropolitan areas
(University of Missouri--Columbia, 2020)
. The theoretical framework for this research is agenda setting. The frequency with which journalists devote report on a subject, and how they portray it can determine its importance to the public, and whether people's perceptions are based in reality. The research...
The battle within : a mixed methods exploration into political journalism and role strain
(University of Missouri--Columbia, 2018)
Research into journalistic roles has received world-wide attention. What tends to be underrepresented in these studies are the challenges that journalists must overcome in fulfilling their idealized roles. Therefore, this study uses a theoretical...
How journalism educators discuss journalism law in their community of practice : insights from a qualitative textual analysis
(University of Missouri--Columbia, 2021)
of practice (CoP) for members to contribute to the shared knowledge of best practices in journalism education. The purpose of this research was to understand how middle and high school journalism educators discuss journalism law and its related topics...
Understanding patterns and motivations of women using Facebook for birth control information
(University of Missouri--Columbia, 2019)
Facebook to seek birth control information and how they interpreted such information. Conclusion: Health professionals may be able to communicate with women more effectively about birth control by using Facebook. Recommendations including creating strategic...
Managing "Amazonia": a cultural case study of female leadership at the Sarasota Herald-Tribune
(University of Missouri--Columbia, 2004)
found that the managers brought their feminine standpoints to the workplace. They created a work environment that emphasized teamwork, consensus and a balance of work and family. The study also found that the female leadership changed some...
The effect of avatars on perceived credibility of comments posted to online news stories
(University of Missouri--Columbia, 2009)
stories and related comments, and responded to questions regarding the likelihood of their recommending the comments; perceived credibility of the comments; and perceived social presence of the comments. Repeated-measures analysis of variance (ANOVA...
Angling the truth : how sponsored content and media framing impact the charter school movement
(University of Missouri--Columbia, 2019)
This research explores the influence of information and understanding by parents of school-aged children as it relates to the charter school movement in the St. Louis area. By examining this topic using the framing theory, the researcher conducted...
Cultural framing of diabetes from a public health perspective: a comparative content analysis
(University of Missouri--Columbia, 2007)
frequently included socio-cultural schemata relating to social self as well as stress as a disease instigator. La Opinión's inclusion of few socio-cultural schema is consistent with previous research suggesting that Latino newspapers seldom tailor health...
Between the Eagle and the Bear : coverage of U.S. - Russian foreign policy disputes in Russian ethnic media in the U.S.
(University of Missouri--Columbia, 2008)
Despite its long history, Russian ethnic press in the United States is an untapped area in media research. This study had two goals: to address this research gap and to shed light on the ethnic and political identity of Russian Americans. News...
News framing and public approval of the tax cuts and jobs act
(University of Missouri--Columbia, 2020)
that stories that emphasized negative or neutral economic outcomes were more comprehensive than stories that focused on positive economic outcomes. The research raises practical implications for journalists about how the framing of stories and the economic...