Search
Now showing items 1-20 of 169
Pictures and pixels : digital photographic archives at newspapers, photographic agencies and libraries
(University of Missouri--Columbia, 2006)
A survey (N = 167) and in-depth interviews were conducted to examine organizational influences on the diffusion of an innovation. Daily newspapers, historical libraries and museums and photographic agencies that handle ...
Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
(University of Missouri--Columbia, 2006)
Using structural equation modeling, this study tested the effectiveness of two communication factors (the source affiliation type and the level of Corporate Social Responsibility value) on people's source trustworthiness, ...
Penetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model
(University of Missouri--Columbia, 2006)
Building upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to ...
Building a media agenda on health disparities : how issue perceptions and news values work to influence effectiveness
(University of Missouri--Columbia, 2006)
Building on prior literature conceptualizing the role of public relations in influencing the media agenda, this study proposes a model of agenda building that explores the determinants of the agenda building process and ...
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ...
The emotional and cognitive processing of negative news photographs
(University of Missouri--Columbia, 2005)
The purpose of this study was to determine if the structural features and emotional content of negative news images affected viewers' responses. A pair of within-subjects experiments manipulated the color and size of the ...
Small newspapers, big changes: awareness of market-driven journalism and consequences for community newspapers
(University of Missouri--Columbia, 2005)
This study examines the attitudes of journalists at small newspapers toward market-driven journalism. The researcher queried 29 journalists at nine small Missouri newspapers. The author employed qualitative method using ...
What's the quality of breast cancer information you read online?: a comparative analysis of breast cancer information quality in commercial vs. nonprofit websites
(University of Missouri--Columbia, 2005)
Eighty five million Americans access the Internet for health information. But lacks of content regulation, free access, and increased marketing potential have meant that content providers increasingly heed to the call of ...
Disease as drama: dramatistic constructs and models of redemption in covering illness in Glamour magazine
(University of Missouri--Columbia, 2005)
This study sought to explore how personal medical crises are narrated in Glamour, a popular women's magazine. The study employed Kenneth Burke's dramatism, specifically his pentad and the concepts of guilt and redemption ...
The effects of online content structure on attention & memory: exploring optimal structure for news on corporate web sites
(University of Missouri--Columbia, 2005)
This study examined the effects of online content structure on attention and memory as indicators to overall communication effectiveness. For the purposes of this study, content structure was defined as either Bite-Snack-Meal ...
Media coverage of the new economy
(University of Missouri--Columbia, 2005)
The late 1990's represented a time of unprecedented economic growth. However, the economic bubble ultimately burst and the nation entered into a recession. Following the crash, there was speculation that the media were ...
The elite press, the Bush administration, and Iraq: ideology confines scrutiny in the Post and the Times
(University of Missouri--Columbia, 2005)
This study examines whether ideology or a reliance on official sources is the primary influence upon the elite media during times of armed conflict by analyzing the Iraq war coverage in the Washington Post and the New York ...
Managing "Amazonia": a cultural case study of female leadership at the Sarasota Herald-Tribune
(University of Missouri--Columbia, 2004)
This ethnographic study, the first comprehensive examination of a newspaper managed by women at its highest levels, found that female leaders made some differences in newsroom management and culture, and, to a lesser degree, ...
Interactivity and personalization in product presentation on e-commerce websites
(University of Missouri--Columbia, 2005)
Growing interest in e-commerce necessitates research to determine how to effectively use this medium. Of the features on these websites, product presentation is an important form of advertising. This research focuses on ...
Contextual effects of geographic, economic, political regions on issue salience and salience of an issue's attributes : hierarchical linear modeling of agenda setting
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study investigated issue salience and salience of Economy's attributes on the public agenda by taking a multilevel approach to the data. The data ...
Baptist Press and the Baptist Faith and Message: framing women within denominational contexts
(University of Missouri--Columbia, 2006)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Southern Baptists, the largest evangelical group in the United States, has its own media world, including publishing houses, newspapers and even its ...
Conflict positioning in crisis communication : integrating contingency stance with image repair strategies
(University of Missouri--Columbia, 2006)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Crisis communication, as a function of organizational strategic thinking, can be actualized in a process called conflict positioning. Cameron first ...
Newspaper management training and attitudes : a survey of managing editors and human resource directors on management training and attitudes toward management in newspapers
(University of Missouri--Columbia, 2009)
Surveys of managing editors and human resource directors at U.S. newspapers were conducted to quantify management training, ascertain hiring practices, and probe attitudes about management training. The response rate of ...
Culture of sex: sexual linguistics and discourse of Cosmopolitan editions in the United States, France and India
(University of Missouri--Columbia, 2009)
Cosmopolitan is one of the most popular magazines for women, both domestically and internationally; it is published in 28 languages in 45 countries. However, Cosmopolitan, especially its sexual content, is subject to change ...
Out of sight out of mind : factors in low levels of international news knowledge
(University of Missouri--Columbia, 2009)
This study considers the impact of pre-existing knowledge and attitudes on the cognitive processing of international television news messages. This research is valuable because the world is becoming increasingly interconnected ...