Search
Now showing items 221-239 of 239
How NBA teams use twitter as a brand management tool
(University of Missouri--Columbia, 2018)
in their tweets (both product-related and non-product-related) and their relation to Twitter's key engagement features (retweets, favorites, replies). The results build on current knowledge of social media-based brand management in professional sports, while also...
Acculturation levels and brand perceptions of Hispanic female consumers
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The research in the following thesis reveals a correlation between acculturation and brand perceptions of Hispanic female consumers. This study was ...
From the margins to the majority: portrayal of hispanic immigrants in the Garden Ciy (Kan.) Telegram, 1980-2000
(University of Missouri--Columbia, 2007)
At the heart of this study is the role a newspaper plays in the social construction of reality through its portrayal of Hispanic immigrants, assimilation and acculturation. IBP's construction of the world's largest meatpacking ...
Reinventing a moral mode : a textual analysis of 21st century "living Lei Fengs" in China Daily
(University of Missouri--Columbia, 2018)
to Lei's original image; indirect reauthorization, which addresses topical problems by ascribing new traits to Lei Feng's successors based on their connections with specific social issues; and transference, which anoints foreigners as living Lei Fengs...
Lifestyle, economy, and coverage : a companion between four daily newspapers before, during and after the economic collapse
(University of Missouri--Columbia, 2009)
In September of 2008, the U.S. financial system teetered on the brink of collapse. The aftermath brought steady waves of layoffs and bankruptcies. As the impact of the economic collapse crept into every area of life, did ...
A qualitative study on Black students' vaccination decisions using the Health Belief Model
(University of Missouri--Columbia, 2023)
Pandemics and vaccinations are nothing new, and the COVID-19 pandemic is one of the most recent to threaten millions of lives globally. The first widely distributed vaccine was created for smallpox (CDC, 2022) and since ...
Webs of intimacy and influence : unraveling writing culture at Harper's magazine during the Willie Morris years (1967-1971)
(University of Missouri--Columbia, 2009)
Through an exploration of what a collective of writers have written and said about the experience of working together at Harper's Magazine from 1967-1971, this research aims to give shape to the concept of writing culture. ...
On equity and authenticity: decolonizing imagery of nigeria
(University of Missouri--Columbia, 2021)
The negative narratives surrounding African affairs in Western media have been documented in numerous studies, but the work processes between African journalists and Western media have been less examined. This study focuses ...
A survey of network television's coverage of the war in Vietnam
(University of Missouri--Columbia, 1967)
The war in Vietnam has become the overriding fact in the national life of the United States. As such it is probably the most complex and difficult war to present and interpret that the American
Information deserts : how Colorado news desert communities consumed COVID-19 information
(University of Missouri--Columbia, 2023)
The purpose of this study was to explore how Colorado residents living in news deserts consumed, interacted with, and understood news during the COVID-19 pandemic. This research explored community members' media habits in ...
Mediated temporal consciousness: memory and concepts of time through engagement with online news archives
(University of Missouri--Columbia, 2018)
of the given news event. Through a qualitative research method known as video elicitation, the study uses semi-structured interviews with participants to look at recalled semantic and episodic memory content connected to a recent news event featured in a YouTube-based...
A life of process and progress: the influence of writer Donald M. Murray
(University of Missouri--Columbia, 2010)
of academia and journalism, providing practical notions on writing suggested by a real, Pulitzer Prize-winning writer himself. He was one of the nations' first newspaper writing coaches, and his approach was a key influence on several institutions, including...
Media construction of HIV
(University of Missouri--Columbia, 2023)
Many of the challenges experienced by people living with HIV relate to biases, stigma, and conceptualization of HIV, rather than to the scientific realities of the virus itself or the medical impacts of living with the ...
Media framing of the Tax Cuts and Jobs Act
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Changes to the U.S. tax system can have significant impacts on individuals, and the media is often where the public turns to for information and ...
Why people produce citizen-journalism : a qualitative analysis
(University of Missouri--Columbia, 2010)
"Citizen journalism" is the term used to describe journalism-like mass media content produced and published by non-professional journalists, i.e. everyday people who produce and publish written, photographic or videographic ...
Subsidizing the press : understanding journalists' attitudes about corporate and government influence and the public interest
(University of Missouri--Columbia, 2018)
U.S. newspaper companies have been slashing resources, resulting in less original reporting and raising questions about whether private-sector newspapers can adequately serve the public interest. According to social ...
Point of view : examining the magazine industry standard
(University of Missouri--Columbia, 2009)
Point of view permeates every aspect of magazines. As a relatively modern concept, the journalistic device went previously unstudied in scholarly form. The research question, "How and why do U.S. consumer magazine writers ...
Crying in the wilderness : the outlaw and poet in Ben Hecht's militant Zionism
(University of Missouri--Columbia, 2013)
During the Second World War, the American journalist and screenwriter Ben Hecht had been one of the lone voices to break the silence about the Nazi Holocaust. Then, in 1947, Hecht shocked and outraged people across the ...
The last line of defense: Journalism photo editors and mental health during times of trauma
(University of Missouri--Columbia, 2017)
Countless studies have been completed on the mental health of journalistic reporters and photographers after they cover traumatic events. However, no research has been done on the mental health of photo editors who must ...