Search
Now showing items 361-376 of 376
Using semi-structured interviews to examine how small clothing stores can effectively reach consumers through digital marketing
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This abstract explores how local clothing boutiques utilize digital marketing to promote business and create relationships with their consumers. Digital ...
Social bots versus real humans : the framing of 'Trump's Wall' on Twitter
(University of Missouri--Columbia, 2020)
Around the globe, elites are using social media and computational propaganda to manipulate public opinion, (Bradshaw and Howard, 2018) increasingly degrading the traditional news media's gatekeeping function while building ...
Webs of intimacy and influence : unraveling writing culture at Harper's magazine during the Willie Morris years (1967-1971)
(University of Missouri--Columbia, 2009)
Through an exploration of what a collective of writers have written and said about the experience of working together at Harper's Magazine from 1967-1971, this research aims to give shape to the concept of writing culture. ...
A textual analysis of public Facebook posts from disability advocates : examining how those with disabilities choose to represent themselves via social media
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Those with disabilities can post on any variety of social media platforms, using their own words and images to represent themselves as they choose. And ...
Cashing in on girl power : the commodification of postfeminist ideals in advertising
(University of Missouri--Columbia, 2017)
Over the last decade, fem-vertising, Girl Power rhetoric, feminist consumerism and commodity feminism have proliferated in advertising. This study analyzes key literature regarding how Corporate Social Responsibility (CSR) ...
Bursting your (filter) bubble how personalization is changing the way you perceive reality from the information you consume on social media
(University of Missouri--Columbia, 2019)
Personalization filters work behind-the-scenes to curate the information users encounter online. This has influenced users' online information diets by uprooting traditional gatekeeping practices and socialization processes. ...
Matters of highest public interest and concern: New York Times Co. v. Sullivan and the continuing evolution of the commercial speech doctrine
(University of Missouri--Columbia, 2006)
This study examines the 1964 Supreme Court case New York Times Co. v. Sullivan and its influence on the Court's modern commercial speech doctrine. Although Sullivan is mostly remembered for revolutionizing libel law, as a ...
A study of the Kansas City Chiefs crisis communication during the national anthem protests
(University of Missouri--Columbia, 2019)
This study explores the background of crisis communication and corporate social responsibility as they relate to practices in the sport industry. By building off the literature review, the study here aims to further research ...
Uncovering the art of persuasion : understanding design decisions for award-nominated or winning city and regional magazine art directors between 2012 and 2014
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Magazine covers serve as the first impression for readers and determine whether the reader will pick up and read the magazine. Therefore, it is important ...
Culturally conditioned privacy in online photosharing : a comparison between American and Chinese users of social network sites
(University of Missouri--Columbia, 2010)
This research is a cross-cultural examination of how American and Chinese social network site (SNS) users deal with privacy in online photo sharing. It discovers that American subjects share more about private lives and ...
Views separated by time and terrain : the feminine perspective in the travel writings of Isabella Bird and Kira Salak
(University of Missouri--Columbia, 2010)
This study compares the feminine perspectives of Isabella Bird and Kira Salak, each of whom traveled alone across many continents and wrote - for publication - about her experiences. The purpose of this study is to identify ...
Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)
Message source effects on persuasion of target audiences have been examined for decades by scholars in advertising, consumer behavior, communication, and psychology, among others. Myriads of studies are available on the ...
The role of work preferences in the disparity between females in public relations and females leading public relations
(University of Missouri--Columbia, 2011)
This study examines the choices of Public Relations practitioners in an agency setting to analyze their preferences for work-life balance and the domestic division of labor. The in-depth interviews of 10 practitioners were ...
Documentary advertising and consumer perception of a brand : a case study of Dove Beauty's 'Selfie' advertisement
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertising is an ever-evolving field. Brands are always looking for new and exciting ways to connect with their target audiences. One way in which ...
Exploring cancel culture and the distrust of YouTube influencers
(University of Missouri--Columbia, 2021)
YouTube is the third most visited website in the world after Google and Facebook, and the second most visited social media platform after Facebook (Khan, 2017). As over 90 percent of 18- to 24-year-old U.S. American internet ...
Lines in the sand : navigating native advertising through magazine professionals' policies
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Informed by the persuasion knowledge model and advertising ethics theory, this research uses a representative case study to qualitatively analyze both ...