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Now showing items 21-40 of 119
The elite media framing the emerging markets : a textual analysis of Mongolian case in the Wall Street Journal
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This textual analysis addresses how The Wall Street Journal framed Mongolian economic and political image in the global capital market from 2012 to 2017. Three main frames were...
How interactive infographics foster audience engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Interactive infographics serve as a container that helps store and present information for journalists and newsrooms to the audience. The increasing use of interactive...
The battle within : a mixed methods exploration into political journalism and role strain
(University of Missouri--Columbia, 2018)
restriction as the biggest limitation to their job. Follow-up interviews with survey participants illustrate that as journalists make sense of challenges to their ideal roles, they interpret each situation by foregrounding their identity as a journalist. Based...
A textual analysis of bottled water print ads
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Bottled water ads provide an opportunity to study a product that is essentially identical across brands. This research looks at the magazine print advertisements of three bottled...
Framing protest in Missouri : framing protest on Missouri newspaper coverage of Concerned Student 1950 protest
(University of Missouri--Columbia, 2017)
Research over the past 30 years has shown that mainstream news media have been biased against social movements through journalists' use of framing. This trend, called the protest paradigm, delegitimizes, marginalizes, and ...
The evolution of agenda-setting theory : how local TV station's Facebook posts affect news decisions of evening broadcasts
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The relationship between a local television news station and its audience has changed. No longer is it a one-way conversation, but rather, social media has opened a dialogue...
Uncertainty management in mass shootings: antecedents, appraisals, and communication behavior
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study focuses on expanding the theoretical knowledge of perceived uncertainty in risk communication research. This study investigates the relationship between three...
Advertising ethics: a client perspective
(University of Missouri--Columbia, 2013)
This study examines how clients at large companies view advertising ethics. In-depth interviews were conducted with 16 high-ranking advertising clients in the New York area and six other cities. The focus was on the ethics ...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing online comments...
"I can speak for myself." : #whitewednesdays, Iranian feminism, and hijab in media discourse
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In December 2017, Viva Movahed stood on top of a utility box in Tehran with her hijab tied to an end of a stick in protest against Iran's compulsory hijab law. Movahed's actions...
Pro-environmental behaviors, sustainable advertising, and persuasion theory : a qualitative study on brands as an gent of change
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to explore existing research on sustainable advertising and pro-environmental behaviors through a persuasion theory lens. Climate scientists agree...
Cultural interpretation of pictorial metaphor in global advertising imagery
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As global advertising campaigns become more standardized, images are often employed to appeal to target markets that span a wide variety of cultures. Advertisers regularly use...
When fiction meets fact : literary journalism in National Magazine Award features
(University of Missouri--Columbia, 2023)
winning and finalist feature stories from 2013 to 2023. This study aims to explore the effectiveness of fictional storytelling techniques in pieces of award-winning journalism. Through this close textual examination, seven tenets of literary journalism...
Advocating for the voiceless : a study on the persuasive effectiveness of human trafficking awareness PSAs
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The present study uses the Theory of Planned Behavioral, the Theory of Reasoned Action and the Integrated Behavioral Model to analyze how audiences respond to human trafficking...
Crime against the body : an embodied cognition study of how platform affects responses to crime news
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study aimed at exploring how geographical proximity of the news story (local or international news stories) and bodily proximity of the news platforms (reading news on a...
Overcoming the negative effects of astroturfing attacks on crisis outcomes with strategic communication strategies
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The primary purpose of this study was to explore and develop an effective strategic communication strategy to guide organizations on how to both proactively and reactively...
Acculturation levels and brand perceptions of Hispanic female consumers
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The research in the following thesis reveals a correlation between acculturation and brand perceptions of Hispanic female consumers. This study was conducted utilizing cultural...
The guerrilla in town : influences on content production in exiled media
(University of Missouri--Columbia, 2020)
On 21 June 2011 Reeyot Alemu was detained by the Federal Police and later was charged with terrorism and sentenced for five years. Her detention is one of the several incidents in Ethiopia that illustrate how journalists ...
Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage alumni is a key communication...
Believe it or not: youth and young adult female perceptions of the credibility of online multimedia messages
(University of Missouri--Columbia, 2007)
In the age of Internet, multimedia messages and speed information, it is highly important for communicators to design and create more effective messages to reach their targets. This research addressed the issue of message ...