Search
Now showing items 21-22 of 22
Social proximity and user-generated health content : an experimental test of perceived source similarity and construal level theory
(University of Missouri--Columbia, 2013)
. distal source cues) online between-subjects experiment (n = 305), this study explores how source cues indicating expertise and social proximity affect assessment of interpersonal similarity and user-generated health messages. Assessment of interpersonal...
Penetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model
(University of Missouri--Columbia, 2006)
Building upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to justify the need to revisit...