Search
Now showing items 21-40 of 67
Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising
(University of Missouri--Columbia, 2017)
This research explores how women's perceptions of the portrayed ideas of masculinity in beer advertising may risk isolating potential female consumers. This paper examined how women make sense of their own social identity ...
For us, by us : sociocultural targeting of HIV prevention messages to black MSM
(University of Missouri--Columbia, 2020)
When compared to other racial and ethnic demographics of men who have sex with men (MSM), Black MSM contract HIV at disparately high rates. To combat these high HIV infection rates, scholarly research suggests HIV ...
Readers' perceived credibility and attitudes toward custom and consumer magazines
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Extending prior research on source credibility, this study investigated readers' perceived credibility and attitudes toward custom and consumer magazines ...
Testing narrative integration and persuasion focus in prosocial health communication: an extended model of organ donation
(University of Missouri--Columbia, 2022)
This study explored how narratives can be used to address misperceptions and promote prosocial health behavior. In a 2 (narrative integration: high vs. low) x 2 (persuasion focus: egoistic vs. altruistic) plus one control ...
From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
Traditional crisis communication literature emphasizes how organizations can use communication to preserve their image after a negative event. From image restoration theory to the situational crisis communication theory, ...
God's words in the language of men : the professionalization of the Southern Baptist Press
(University of Missouri--Columbia, 2019)
and the SBC's further shift to the theological and political right affected Southern Baptist journalism. Southern Baptist newsworkers lived their religion through the practice of journalism in spite of the denomination's institutional barriers. Freedom...
Narratives, framing, and exemplification in LGBTQ+ suicide public health messaging
(University of Missouri--Columbia, 2023)
and exemplification in works of journalism and suicide prevention campaigns are perceived by LGBTQ+ youth aged 18-24. By utilizing a combination of focus groups and in-depth interviews, the study sought to explore what human stories and campaigns were most resonant...
The soft sell : understanding the shared values initiative through the lens of the theory of planned behavior
(University of Missouri--Columbia, 2020)
This research provides an analysis of the Shared Values Initiative (SVI) through the lens of the Theory of Planned Behavior (TPB) in order to both better understand the program and to explore how an academic advertising ...
Analyzing access: an analysis of food desert coverage during COVID-19
(University of Missouri--Columbia, 2022)
This study explored the ways in which food desert coverage was reported during the COVID-19 pandemic. The purpose of the research was to analyze reporting patterns such as themes, use of race, and sourcing practices to understand the journalistic...
Esquire magazine, presidential politics and hegemonic masculinity
(University of Missouri--Columbia, 2019)
's feature writing between 1996 and 2016, seeking to determine to what extent, if any, the magazine uses characteristics of the hegemonic masculinity paradigm to frame articles about U.S. presidents and presidential candidates and to what extent, if any...
An examination of the portrayal of homelessness and the opioid crisis in US and Canadian newspapers
(University of Missouri--Columbia, 2023)
, The Seattle Times and The Vancouver Sun. The data shows prevalence of thematic framing and a shift towards narrative journalism both in The Vancouver Sun and The Seattle Times. The highest use of thematic framing coincided with the onset of the COVID-19...
The perceived role of Twitter in young adults' political participation during the 2018 midterm elections
(University of Missouri--Columbia, 2019)
This study explores the relationship between young adults' use of Twitter and their political participation during the 2018 midterm elections. While contributing to previous literature, this study aims to extend research ...
Motivated processing of online news comments : how do incivility and belief congruence affect comment readers' cognitive and emotional responses?
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The present study examined how the presence of incivility in online comments (i.e. uncivil comments) influences individual online news user's cognitive ...
A study of how political candidates use persuasive messages on Twitter, specifically toward women voters
(University of Missouri--Columbia, 2019)
This purpose of this qualitative research is to analyze how political candidates use persuasive messages on Twitter, specifically toward women voters. The use of Twitter by political candidates has become extremely more ...
Internal crisis communication : the effects of negative employee-organization relationships and negative emotions on reputation and employees' unsupportive behavior
(University of Missouri--Columbia, 2021)
. Rebuilding strategies help in overcoming employees' unwillingness to support the organization during a crisis. Lastly, negative emotions influenced the effect of NEORs on the crisis outcomes. Both theoretical and practical implications are discussed....
A textual analysis of bottled water print ads
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Bottled water ads provide an opportunity to study a product that is essentially identical across brands. This research looks at the magazine print ...
The role of public information officers in local American government
(University of Missouri--Columbia, 2020)
Public information officers (PIOs) see themselves as the liaison between the agency they represent and the public. They come from various backgrounds including broadcast and print journalism, for profits and the advertising world while others seek...
Let it breathe : social media musicking practices among Black women coping with mental health struggles during transboundary crisis
(University of Missouri--Columbia, 2023)
Black women, aged 35-45, utilized online musicking practices to cope with symptoms of anxiety and depression during the transboundary crisis of 2020. The findings from this research utilizes the respondents own narratives to describe the state...
If it feeds, it leads : eating, media, identity, and ecofeminist food journalism
(University of Missouri--Columbia, 2021)
This project explored contemporary food journalism and placed it in the larger context of American history, asking how such media made eating a matter of public concern. In other words, it asked: how does food journalism invite us to our eating...
"Sin mujeres no hay revolución" : transversal feminist politics in the digital mediated activism of the Argentine collective Ni una menos
(University of Missouri--Columbia, 2019)
that inequities structuring power differentials among members of different chapters of the collective -- i.e., class and professional status -- shaped their mediated practices in a way that ensured the political and symbolic dominance of the Buenos Aires chapter...