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Now showing items 21-40 of 338
Using conflict positioning as a pretreatment in the public's evaluation of crisis management
(University of Missouri--Columbia, 2007)
in the contingency theory, but also this study presented the public's evaluation process of a crisis at a glance. Theoretically, this study showed the applicability of conflict positioning as a proactive approach to the literatures on pre-crisis communication...
Latinos in Missouri : the media role in the acculturation process
(University of Missouri--Columbia, 2008)
The influx of Hispanics into the United States is significant and will most likely continue to be important for some time to come. Many immigrate to Missouri and attempt to settle there, to form a home and to integrate ...
The politics of election coverage : a content analysis of Indiana's two largest newspapers during the 2008 presidential election
(University of Missouri--Columbia, 2010)
The goal of this study was to investigate the 2008 presidential election coverage of Indiana's two largest news publications - The Indianapolis Star and The Fort Wayne Journal Gazette - and determine if any statistically significant differences...
Diffusion of viral marketing into the world of public relations
(University of Missouri--Columbia, 2008)
With the ever-changing world of technology, consumers can be reached through more and more media. These opportunities are only possible if the advertising and public relations industries follow their audiences and understand how to reach them...
The SSORTR content management tool as a compass for the alumni magazine editor
(University of Missouri--Columbia, 2010)
The purpose of this research is to develop a content management tool that can assist college and university alumni magazine editors in discerning the types of stories that resonate with the various audiences their publications serve. This tool...
Comparison of media portrayals of poverty in low-income versus affluent metropolitan areas
(University of Missouri--Columbia, 2020)
Poverty has become a salient issue for many Americans. The economic recovery from the Great Recession has been uneven, with large portions of the country continuing to live in poverty. The public has a range of views on the subject, shaped...
Examining media coverage of the subprime mouurtgage [sic] phenomenon
(University of Missouri--Columbia, 2009)
published during the subprime mortgage boom (2004-2006) and those published when the mortgage collapse was certain (the last six months of 2008). Intending to measure reports from thought leaders who reach the general American public, The New York Times...
Gender role stereotypes and frames used by advertisers between portrayals of women, men, and non-binary individuals in Facebook advertising
(University of Missouri--Columbia, 2021)
The purpose of this study is to investigate the gender role stereotypes and framing effects in online digital advertisements. The literature review provides information about Framing theory and gender role stereotypes of ...
From saving face to saving lies : prioritizing the public in public relations
(University of Missouri--Columbia, 2021)
for an ethical approach to crisis communication that prioritizes protecting the public....
Internal crisis communication : the effects of negative employee-organization relationships and negative emotions on reputation and employees' unsupportive behavior
(University of Missouri--Columbia, 2021)
This study examines the role that negative employee-organization relationships (NEORs) play in determining crisis outcomes (organization's internal reputation and employees' unsupportive behavior). Moreover, the study aims ...
Relationship counseling for advertising agencies and clients : a textual analysis of framing in trade publications
(University of Missouri--Columbia, 2018)
discourse, this study used a qualitative textual analysis to investigate ways in which three prominent advertising and PR trade publications, Ad Age, Adweek and PRWeek, have framed issues in the agency-client relationship from 2015-2017....
Uncertainty management in mass shootings: antecedents, appraisals, and communication behavior
(University of Missouri--Columbia, 2018)
. Also, perceived uncertainty had a positive indirect effect on information attending intention via anxiety and sadness. The findings of this study advance uncertainty management theory and the situational theory of publics by investigating the causes...
Effect of localized national news on audience value perception
(University of Missouri--Columbia, 2019)
The widespread usage of the internet and online media has changed the relationship between reader and online news publication. Previous studies have found that the greater public is unwilling to pay for online media, especially online news...
Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)
This dissertation examined the media influence and the government influence on public attitudes on issues concerning democratic rule in the East African Community (EAC). I proceeded under the assumption that the influence of media on public...
Motivated processing of online news comments : how do incivility and belief congruence affect comment readers' cognitive and emotional responses?
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The present study examined how the presence of incivility in online comments (i.e. uncivil comments) influences individual online news user's cognitive ...
Contextual effects of geographic, economic, political regions on issue salience and salience of an issue's attributes : hierarchical linear modeling of agenda setting
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study investigated issue salience and salience of Economy's attributes on the public agenda by taking a multilevel approach to the data. The data consisted of a two...
Does being real pay off? : examining the impact of perceived authenticity in crisis communication
(University of Missouri--Columbia, 2019)
This study examines whether communicating with authenticity in a crisis situation can help produce more successful post-crisis results and if the type of crisis apology impacts the relationship between authenticity and ...
The rise and fall of fad diets: how the news media frame and represent the Atkins diet, 1972-2005
(University of Missouri--Columbia, 2006)
it was framed from 1975 (when it was first introduced) to 2005. This research also uses the public health model to look at the presentation of public health facts in Atkins diet stories.This study included a content analysis of 92 news stories, results of a...
Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing
(University of Missouri--Columbia, 2009)
of the multinationals, but also better understanding the corporations' communication approaches to both the government and the public in a social setting that is different than that in the United States....
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or publicity or both. Also...