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Now showing items 21-40 of 54
Pertinacious image : investigating a dimension of image management in sports public relations
(University of Missouri--Columbia, 2010)
Seeking to explore new areas of image management, this dissertation applied the constant comparative method to in-depth interviews of sports public relations practitioners. The result is the discovery of a new concept not ...
In front of the lens : the expectations, experiences, and reactions of visual journalism's subjects
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Visual journalism is a curious form of social interaction usually involving strangers and the process of transforming one's private life into public ...
Lines in the sand : navigating native advertising through magazine professionals' policies
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Informed by the persuasion knowledge model and advertising ethics theory, this research uses a representative case study to qualitatively analyze both ...
The audience as gatekeepers on Facebook : why consumers of local news share stories
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Journalists are losing control of the gates, the metaphorical mechanism by which they manage what the audience experiences. With the use of social ...
The elite media framing the emerging markets : a textual analysis of Mongolian case in the Wall Street Journal
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This textual analysis addresses how The Wall Street Journal framed Mongolian economic and political image in the global capital market from 2012 to ...
Concentration and consolidation : how chain ownership affects newspaper front-page content
(University of Missouri--Columbia, 2019)
Ownership by newspaper chains in the United States has become the norm, rather than the outlier, in the past half-century. While proponents of this model of ownership claim that chain newspapers are no different from ...
Preventing inaccurate media : a gatekeeping analysis of how news managers are overseeing the process of citizen journalism
(University of Missouri--Columbia, 2018)
This research examines the process that news managers at local broadcast television stations use when vetting user-generated content or citizen journalism, focusing on techniques used for verification and implications for ...
Conversations on suicide : 13 Reasons Why
(University of Missouri--Columbia, 2019)
The television series 13 Reasons Why, released in March 2017, was followed by a wave of controversy over how it portrayed the suicide of its protagonist. Some critics thought that the show handled the suicide exceptionally ...
"Life is harder" : the perceived impact of a newspaper closure on community members
(University of Missouri--Columbia, 2019)
This study presents findings from 18 in-depth interviews with residents of a recent news desert and offers a systematic qualitative investigation of the perceived impact of a newspaper's closure on community members' ...
Can women really have it all? : a textual analysis of the portrayal of mothers in Good housekeeping, Woman's day, and Family circle
(University of Missouri--Columbia, 2010)
Nearly half a century after the second wave of the feminist movement, women are still bombarded with stereotypical messages about the female's role in society. One of the most significant of these roles to examine is ...
Lean and mean : determining how hiring multimedia journalists transforms communications teams
(University of Missouri--Columbia, 2018)
The purpose of this research was to determine if MMJs who previously worked in local TV news are adding efficiency and value to communications departments of non-publicly traded, non-Fortune 500 organizations located in ...
Uncovering the art of persuasion : understanding design decisions for award-nominated or winning city and regional magazine art directors between 2012 and 2014
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Magazine covers serve as the first impression for readers and determine whether the reader will pick up and read the magazine. Therefore, it is important ...
Effective spokespersons on Twitter : experimenting with how profile gender & network size impact user perceptions of credibility and social attraction
(University of Missouri--Columbia, 2010)
In addition to pulling in millions of everyday users, Twitter attracts strategic communicators aiming to forge personal bonds with users. Strategic communicators face a dilemma in creating Twitter profiles online, as the ...
The reality of celebrity journalism : a look at the changing presence of reality TV celebs in People magazine
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The ubiquitous nature of celebrity news and culture has been in place for decades, but its changing face is difficult to define. More specifically, ...
The Watts riots : a contemporary study of the news coverage of the riots
(University of Missouri--Columbia, 2016)
The Watts riots happened in Los Angeles, California, in 1965. It was six days of looting and burning, 34 deaths, thousands of arrests, and $40,000,000 in damages. This research questioned how the black California press ...
Resources for tackling post-traumatic stress disorder in local newsrooms
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] PTSD in journalism is a fairly new phenomenon. There is substantive research into how it affects individuals, however little research has been done ...
A study of legacy U.S. newspapers' digital subscription prices
(University of Missouri--Columbia, 2017)
Disruptive innovation of the newspaper industry is forcing publishers to reconsider reader revenue models as, on the whole, print subscription rates continue to fall and digital advertising revenue rates fail to pick up ...
A textual analysis of women's health magazines : how women's health magazines set the agenda for women's beliefs about cardiovascular disease
(University of Missouri--Columbia, 2018)
While heart disease kills an average of 399,028 women in the United States every year (Benjamin et al., 2017), women do not seem to be aware of the high risk of heart disease that they face (Mosca, Hammond, Mochari-Greenberger, ...
What are Utah farmers' market shoppers willing to do to protect local agriculture?
(University of Missouri--Columbia, 2010)
The purpose of this study is to determine what actions Utah farmers' market shoppers would be willing to take to protect their supply of local food: agriculture. This qualitative study used in-depth interviews of 32 farmers' ...
Advertising ethics: a client perspective
(University of Missouri--Columbia, 2013)
This study examines how clients at large companies view advertising ethics. In-depth interviews were conducted with 16 high-ranking advertising clients in the New York area and six other cities. The focus was on the ethics ...