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Now showing items 501-518 of 518
Pro-environmental behaviors, sustainable advertising, and persuasion theory : a qualitative study on brands as an gent of change
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to explore existing research on sustainable advertising and pro-environmental behaviors through a persuasion theory lens. ...
Does being real pay off? : examining the impact of perceived authenticity in crisis communication
(University of Missouri--Columbia, 2019)
This study examines whether communicating with authenticity in a crisis situation can help produce more successful post-crisis results and if the type of crisis apology impacts the relationship between authenticity and ...
Moderators' modus operandi : a rhetorical, qualitative analysis of the 2016 presidential debate moderators
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] While there is much academic research on and analysis of presidential debates, most of the existing literature tends to focus on the candidates ...
Framing the US-China trade war : a content analysis of news frames used in the United States and Chinese media
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This current study explored a comparative analysis of how the United States and China media framed the US-China trade war. The United States and China ...
Readers' perceived credibility and attitudes toward custom and consumer magazines
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Extending prior research on source credibility, this study investigated readers' perceived credibility and attitudes toward custom and consumer magazines ...
Dynamic framing processes between an organization and its audience : an examination of the Equifax cybersecurity crisis
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] During a crisis, public relations professionals not only need to decide how they will frame a crisis with specific messaging, but also need ...
The audience as gatekeepers on Facebook : why consumers of local news share stories
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Journalists are losing control of the gates, the metaphorical mechanism by which they manage what the audience experiences. With the use of social ...
Effects of political media framing on news organizations' credibility
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This research examines whether news framings adopted by major news organizations influence audience responses. To do so, push alerts sent out to the ...
Mediated temporal consciousness: memory and concepts of time through engagement with online news archives
(University of Missouri--Columbia, 2018)
Archival news content no longer exists solely in physical collections at a limited number of public institutions and media organization storerooms. Instead, digitized and digital-native content of the past can be found ...
Concentration and consolidation : how chain ownership affects newspaper front-page content
(University of Missouri--Columbia, 2019)
Ownership by newspaper chains in the United States has become the norm, rather than the outlier, in the past half-century. While proponents of this model of ownership claim that chain newspapers are no different from ...
Angling the truth : how sponsored content and media framing impact the charter school movement
(University of Missouri--Columbia, 2019)
This research explores the influence of information and understanding by parents of school-aged children as it relates to the charter school movement in the St. Louis area. By examining this topic using the framing theory, ...
Symbiotic or destructive? : an analysis of the metaphors about journalism in American films during the 1990s
(University of Missouri--Columbia, 2019)
Whereas several studies have focused on the stereotypical representations that appear in mass media messages created by journalists, the aim of this thesis is the analysis of the representation of journalists in selected ...
Bursting your (filter) bubble how personalization is changing the way you perceive reality from the information you consume on social media
(University of Missouri--Columbia, 2019)
Personalization filters work behind-the-scenes to curate the information users encounter online. This has influenced users' online information diets by uprooting traditional gatekeeping practices and socialization processes. ...
Lean and mean : determining how hiring multimedia journalists transforms communications teams
(University of Missouri--Columbia, 2018)
The purpose of this research was to determine if MMJs who previously worked in local TV news are adding efficiency and value to communications departments of non-publicly traded, non-Fortune 500 organizations located in ...
Participatory effects of political satire revisited in the age of digital media : the role of hard news, political expression and social media
(University of Missouri--Columbia, 2019)
This study examines the participatory effects of political satire, specifically late-night talk shows, in the age of digital media. Based on the O-S-R-O-R (background Orientation-Stimulus-Reasoning-outcome Orientation-Response) ...
An examination of black women's health information understanding and negotiation of engagement in skin whitening
(University of Missouri--Columbia, 2018)
Taking a domestic approach to understanding a global phenomenon, the purpose of this project is to illuminate how black women receive health information concerning skin whitening and how such information impacts black ...
Uncertainty management in mass shootings: antecedents, appraisals, and communication behavior
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study focuses on expanding the theoretical knowledge of perceived uncertainty in risk communication research. This study investigates the relationship ...
Relationship counseling for advertising agencies and clients : a textual analysis of framing in trade publications
(University of Missouri--Columbia, 2018)
Although the conflicts between agencies and clients have existed for as long as advertising agencies have existed, agencies and clients have appeared to face increasing difficulty maintaining their relationships. Many ...