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Now showing items 41-60 of 518
The evolution of strategic communication at United States Forces Korea (USFK) : an analysis of internal organizational strategies, 2008-2011
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Strategic communication is an expanding field in need of proper organization, standardization, and coordination. Its purpose -- to provide vital ...
Reshaping the "God beat" : how three community news websites frame religion
(University of Missouri--Columbia, 2012)
With a downsizing of newspaper staff and an upswing in Internet use, the religion beat has had to adapt, much like the rest of journalism. In some cases, the religion beat has been cut. But some publications maintain the ...
Changing lives, changing media : an investigation of the correlation between life transition and news media use
(University of Missouri--Columbia, 2012)
For decades, marketing researchers have been interested in understanding the relationship between life-changing events and individual consumer preferences and behaviors. Researchers have examined the influences of significant ...
Viral video advertisements : uses and gratifications research
(University of Missouri--Columbia, 2012)
This research seeks to ascertain the uses and gratifications achieved by their choice to disseminate video advertisements that they view on the internet, allowing the advertisement to spread in a viral nature. The goal is ...
Women in science : are portrayals on primetime television negative, and what are effects of exposure to such content?
(University of Missouri--Columbia, 2015)
Twenty years ago, the U.S. Department of Education began investing millions to get more girls interested in science, technology, engineering and math -- or STEM -- fields. Yet the needle has barely moved, and the American ...
Ideology of the air : communication policy and the public interest in the United States and Great Britain, 1896-1935
(University of Missouri--Columbia, 2011)
Communication policymakers must consider policy options for structure and regulation when confronted with new media technologies. In the 1920s and 1930s, with the advent of radio broadcasting, policymakers in the United ...
Increasing accessibility : how news websites can better serve people with visual disabilities
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this qualitative study is to explore how people who are blind or have low vision prefer to get online news, the problems they face in ...
Engagement in online health communities : expressed attitudes and self-efficacy of arthritis self-management behaviors
(University of Missouri--Columbia, 2011)
The purpose of this research is to examine the computer-mediated communication within online health communities to understand the role engagement plays in eHealth literacy and the perceived benefits, perceived barriers, ...
Mediating and moderating factors that affect health journalists' perceptions of conflict issues
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Taking an affective and cognitive approach toward effective conflict management communication, this study attempts to analyze the mediating and ...
The changing job of journalism : the impact of new and social media use on job satisfaction in a television newsroom
(University of Missouri--Columbia, 2012)
Television newsrooms and the individuals or corporations who own them, find themselves under pressure to find creative ways to use new and social media to stay relevant to today's media consumer. That pressure trickles ...
Write on : a 50-year analysis of the role of the alternative press in three cities
(University of Missouri--Columbia, 2012)
This textual analysis traced the evolution of the radical, monitorial, facilitative, and collaborative roles of the alternative press in New York; Columbus, Ohio; and Santa Fe, New Mexico. Political and cultural articles ...
A digital juggling act : a case study of new media's impact on the responsibilities of local television reporters
(University of Missouri--Columbia, 2012)
Budding journalists entering the field, or those trying to stay relevant in their job, will have to be able to assume a range of job responsibilities in the evolving media landscape. This case study explores the dramatic ...
Does the number of Facebook 'likes' influence how users perceive humorous pictures shared on Facebook?
(University of Missouri--Columbia, 2012)
83 participants, recruited from a large Midwestern university, viewed 10 humorous pictures, half of which were significantly funnier than the other half. The number of times each picture had been 'liked' on Facebook was ...
How the relationship between public health information officers and journalists can affect media agenda-building : a coorientational approach
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is three-fold. The first purpose is to investigate how public health information officers perceive health journalists in ...
A culture of audience engagement in the news industry
(University of Missouri--Columbia, 2011)
This research examines the concept of audience engagement in journalism, and the changing nature of the relationship between journalists and their audiences. It uses the theoretical framework of newsroom sociology and ...
Redefining community in the digital age : an examination of the physical and Facebook communities of Generation X
(University of Missouri--Columbia, 2011)
As technology evolves, it is reshaping the way that people communicate and define community. Online social networks, such as Facebook, bring people together in a digital environment. However, it is not clear whether ...
Tuning in to hooking up : an analysis of television's influence on thoughts of hook ups and commitment
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The goal of this experiment was to provide a better understanding of whether television portrayals of sexual behavior in the absence of a committed ...
Lasting legacies : a framing analysis of religion news online and in legacy media
(University of Missouri--Columbia, 2011)
This work examined 514 stories published at religion news niche websites, and the websites of legacy media in the U.S. to determine how stories about religion were framed online. Ten websites, chosen for their history of ...
Cause exhaustion : how the loss of potency affects brand attitudes and intentions
(University of Missouri--Columbia, 2011)
The purpose of this study was to investigate if there was a significant relationship between a consumer's perceived frequency with which a cause is featured in cause-related marketing and brand-related attitudes and ...
Framing the Catholic Church : the New York Times coverage of the Catholic Church 2006-2011
(University of Missouri--Columbia, 2011)
The Catholic Church is portrayed by the media in many different ways. Identifying these portrayals, help discover audience perceptions of the Catholic Church in the United States. Guided by the communication theories of ...