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Now showing items 61-80 of 777
The good news : measuring the impact of religious words in mass media communication
(University of Missouri--Columbia, 2008)
This study explored the relation and use of religious ideas in television news stories. A psychophysiological experiment, based on Lang's (2006) model of limited capacity processing, was conducted using pre-recorded ...
Sociocultural tailoring in breast cancer websites : a content analysis
(University of Missouri--Columbia, 2008)
The purpose of this study is to examine breast cancer websites to determine the extent to which sociocultural cues, relevant to African Americans, are used to convey information in websites. Sociocultural factors include ...
Choosing your own adventure : hyperlinks and their effects on memory
(University of Missouri--Columbia, 2008)
For this experiment, 39 students from a large Midwestern university were exposed to a total of ten articles, two main articles about 150 words in length, called parent page articles, and eight linked articles. Each of the ...
Youth to youth : changing Palestinian-American images and stereotypes through online social networks
(University of Missouri--Columbia, 2008)
Throughout the past few years, the perceived images and stereotypes of Palestinians and Americans have worsened as a result of a variety of political dynamics and policies related to both the United States and the Middle ...
Visual depictions of gender in parenting magazines
(University of Missouri--Columbia, 2008)
This study examines gender-behavior modeling in the photographs of parenting magazines. This magazine category has been largely ignored in research on gender depictions in the media, even though the content may have primary ...
Can public relations professionals help span the boundaries between scientists and journalists, and does this function help increase accuracy of news articles about public health?
(University of Missouri--Columbia, 2008)
A function of public relations professionals working for public health agencies is to perform a boundary-spanning role, facilitating communication between public health professionals and the news media. The purpose of this ...
Green with emotion : the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs
(University of Missouri--Columbia, 2008)
Emotion and cognition are two interrelated concepts in mass media research. This study examines the effect of negative emotional intensity in environmental public service announcements on cognitive processing and behavioral ...
A smokin' good ad : how efficacy and emotional tone interact in anti-smoking messages
(University of Missouri--Columbia, 2008)
This study explores how efficacy-related copy points and emotional tone interact during anti-smoking messages. A psychophysiological experiment was conducted to determine the level of attention, arousal, positive affect, ...
Diffusion of viral marketing into the world of public relations
(University of Missouri--Columbia, 2008)
With the ever-changing world of technology, consumers can be reached through more and more media. These opportunities are only possible if the advertising and public relations industries follow their audiences and understand ...
A study of evaluation research in two public relations firms
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As more organizations employ public relations practitioners, evaluation research is needed to help practitioners prove their worth. Too often the ...
Conflict positioning in crisis communication : integrating contingency stance with image repair strategies
(University of Missouri--Columbia, 2006)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Crisis communication, as a function of organizational strategic thinking, can be actualized in a process called conflict positioning. Cameron first ...
Contextual effects of geographic, economic, political regions on issue salience and salience of an issue's attributes : hierarchical linear modeling of agenda setting
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study investigated issue salience and salience of Economy's attributes on the public agenda by taking a multilevel approach to the data. The data ...
Framing theory and operation Iraqi freedom: an analysis of news frames and the 2003 conflict in Iraq
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This master's thesis analyzes newspaper coverage of Operation Iraqi Freedom, the conflict in Iraq that officially began on March 19, 2003 and ended on ...
Media framing and conflict : a content analysis of the South Korean hostage case
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study aims to explore how the media frames conflicts by analyzing specific elements in the news coverage of the South Korean hostage case in ...
Agenda-setting effects of television news coverage on perceptions of corporate reputation
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis applies agenda setting as a general theory of mass communication in a TV business news setting and is an empirical investigation of the ...
The effect of brand name congruity and product category on consumers' attitudes toward brand names
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this research paper is to examine the attitudes that are associated with brand name congruity and product categories. More specifically, ...
A study of the changing television newsrooms with the diffusion of internet technologies
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The Internet has revolutionized the way local television newsrooms operate. From news promotion to newscasts, almost every element of daily work within ...
An organizational analysis of internally marketed branding strategies
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores whether organizations with renowned external brands market the brand internally in order to reinforce corporate mission, values and ...
Everybody loves "Sideways": patterns of consensus (and lack thereof) among movie critics in 2004
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Research on pack journalism tends to focus on the seeming homogeneity in much reporting of hard news. This study examines similar tendencies among film ...
Interviews with founders of twenty-four-hour local cable news channels: why and how they started the business
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The early history of twenty-four-hour local cable news channels is explored through research and interviews with the men who launched the first seven ...