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Now showing items 61-70 of 70
How heritage storytelling at distilleries creates a competitive advantage on the Bourbon market
(University of Missouri--Columbia, 2022)
The whiskey distillery industry has been going through a massive growth the past few years. The $8.6 billion industry has a following of novel, loyal and avid consumers that are willing to pay a pretty penny for a bottle. ...
Insta-fit : an analysis of audience engagement with health and fitness influencers on Instagram
(University of Missouri--Columbia, 2022)
As influencers continue to grow in popularity, it is important to better understand how and why audiences choose to engage with influencers in the health and fitness category, as well as what characteristics of influencers ...
Prioritizing the victim over the story : conservative media coverage vs. liberal media coverage of sexual violence in the United States of America
(University of Missouri--Columbia, 2022)
News reports on sexual violence in the United States of America have been known to cause more harm than good. In this qualitative study, semi-structured interviews will be conducted to interpret the differences between the ...
Representation of veterans who have been homeless
(University of Missouri--Columbia, 2018)
A semester in "The Other Washington" with The Spokane Spokesman-Review
(University of Missouri--Columbia, 2013)
throughout the country. How does this decline affect newsroom practices, and can it be seen in the way the democratic decision-making process takes place? This content analysis of three state capital newspapers' (The Denver Post, The Kennebec Journal...
Raising awareness and encouraging action : evaluating professional training as a means to strengthen work routines among environmental communication practitioners
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Although environmental threats have been around for a while, now, more than ever, people are aware of their impacts and consequences. Environmental ...
Trauma in journalism : mental health impacts in TV news field journalists
(University of Missouri--Columbia, 2022)
This project is a case study using qualitative research methods to examine mental health impacts of TV news field journalists who cover breaking news and severe weather on a consistent basis. The study also uses the cognitive ...
It's funny you should ask : an examination of professionals' perceptions of the use of humor in advertising
(University of Missouri--Columbia, 2019)
The relationship between creativity and authenticity as perceived through creative practitioners
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.]
Electric vehicle adoption : how utilities can charge up EV adoption in the US with marketing efforts
(University of Missouri--Columbia, 2022)
Power utilities are hoping to capture additional electricity sales from electric vehicle (EV) charging. While EVs have been on the mainstream car market for about a decade, adoption of these vehicles has been slow. While ...