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Consumers' social media advocacy behaviors of luxury brands : an explanatory framework /
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In the age of the internet, social media have emerged as the most powerful marketing tool around the world. Social media have the power to amplify ...
A world in flux : journalistic change in science journalism
(University of Missouri--Columbia, 2018)
As modernity undergoes radical changes, a narrative of journalistic change has emerged in journalism research. One way that journalistic change has been conceptualized is in terms of a shift from a high modern to a liquid ...
Fighting homophily, homosociability, and social capital: How women in advertising network
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the experience of females in advertising and how gendered organizational practices, homophily and hegemonic masculinity impact a ...
Media industry employees weigh in on emotional intelligence and its effect on job satisfaction, loyalty and culture in organizations that have experienced staff reductions
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores emotional intelligence in newsrooms across the U.S. that have undergone staff reductions in the last five years, seeking to find ...
Cultural interpretation of pictorial metaphor in global advertising imagery
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As global advertising campaigns become more standardized, images are often employed to appeal to target markets that span a wide variety of cultures. ...
Influencing electronic word-of-mouth communication : getting beyond the skepticism of social media
(University of Missouri--Columbia, 2017)
This study addresses the uneasiness that public relations (PR) professionals are experiencing regarding word-of-month (WOM) communication and the growing phenomenon of electronic WOM. That uneasiness is based on the notion ...
Journalism's next generation : socialization of high school journalists
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Like their professional counterparts, high school journalists are confronting the societal and technological forces that are reshaping journalism. As ...
Putting theory to practice : a quasi-experimental test of a new model for experiential teaching and a case study in broadcast journalism education
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] How journalism is taught matters to society, as the work journalists produce can shape publics' understanding of information. A debate between academics ...
A nation-branding perspective on Euro-Atlantic integration and online representation of a nation - the case of the country of Georgia
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Using a theoretical framework integrating the theory of Competitive Identity (Anholt 2007), Conceptual Framework of the Formation of a Nation's Image ...
Testing the Twin Cities : a textual analysis of frames surrounding daily Minnesota-St. Paul newspaper coverage of the 2017 Minnesota Lynx
(University of Missouri--Columbia, 2018)
Perception often is reality, and that is of particular importance to those in journalism. Previous research illustrates that the language journalists use to describe the subjects they cover has the ability to impact public ...
Esquire magazine, presidential politics and hegemonic masculinity
(University of Missouri--Columbia, 2019)
Esquire magazine is one of the premiere men's magazines in the U.S. and has a long history of reporting on U.S. presidential politics. This study seeks to extend the sociological and psychological concept of hegemonic ...
Testing the efficacy of self-determination theory as a counter-propaganda interdiction tool
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation experimentally tests a new theoretical approach to resistance to persuasion in the context of extremist recruitment propaganda. This ...
A study of localism in the digital footprint
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A climate of consolidation fueled by deregulation is paving the way for television station ownership consolidation. Broadcast corporations are larger ...
Perceptions of Facebook and Twitter as sources of health information among African-American women
(University of Missouri--Columbia, 2017)
Objective: The purpose of this study was to explore how African-American women perceive Facebook and Twitter as sources for information about heart disease. Methods: A qualitative study was conducted among 23 women between ...
Millennial college students and volunteering : their motivations and perceived obstacles
(University of Missouri--Columbia, 2016)
Because volunteers are the lifeblood of nonprofit organizations, it is important to understand a new generation of volunteers that will help sustain these organizations: millennial college students. Using the Self-Determination ...
Christian media framing of gay marriage
(University of Missouri--Columbia, 2016)
This mixed methods study explores Christian media's framing of gay marriage from 2010 to 2015, looking at a sample of articles on Christianity Today's website before and after gay marriage became legal. Using mixed methods, ...
Does sex really matter? : the cognitive and emotional effects of sexual explicitness in video advertisements
(University of Missouri--Columbia, 2015)
The purpose of this study was to examine how variations in explicitness of sexual visual imagery in video ads impact the way young adults cognitively and emotionally process advertising. Experimentation included a ...
Felicia the Goat : use of racialized characters in advertisements
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] For decades, advertisers have attempted to reach black audiences with ads wrought with racialized characters. The research outlined in this document ...
Professional networks of U.S. foreign correspondents and the reshaping of journalistic norms and practices
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Foreign correspondence now holds a tenuous position in the journalism industry because in midst of financial struggles, news organizations have been ...
To quit or not to quit : voluntary turnover among Millennial English-language journalists in Indonesia
(University of Missouri--Columbia, 2020)
This qualitative study investigates the voluntary turnover and job satisfaction among millennial English-language journalists in Indonesia in order to understand why young journalists leave their news organization or ...