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Now showing items 121-140 of 196
Making movies that matter : how documentary films persuade viewers' beliefs, attitudes, and behaviors
(University of Missouri--Columbia, 2010)
. Implications and future research are discussed....
Testing narrative integration and persuasion focus in prosocial health communication: an extended model of organ donation
(University of Missouri--Columbia, 2022)
on narrative persuasion by deepening the understanding of narrative integration and verifying the effectiveness of using narrative to overcome health misinformation and promote prosocial health behavior. I recommend that health professionals use high...
Overcoming the negative effects of astroturfing attacks on crisis outcomes with strategic communication strategies
(University of Missouri--Columbia, 2020)
strategy for practitioners and researchers, this study worked to merge the well-documented success of both autonomy support from the self-determination theory and inoculation theory to strengthen an individual's ability to hinder unwanted persuasive...
Subsidizing the press : understanding journalists' attitudes about corporate and government influence and the public interest
(University of Missouri--Columbia, 2018)
U.S. newspaper companies have been slashing resources, resulting in less original reporting and raising questions about whether private-sector newspapers can adequately serve the public interest. According to social ...
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014)
A study of non-profit social media engagement
(University of Missouri--Columbia, 2018)
As more nonprofit organizations increase their usage of social media to reach new audiences, audience research is needed to help practitioners formulate strategic communications plans that reach the goals of the organization. Too often nonprofit...
Effects of journalism education on student engagement : a case study of a small-town scholastic press programe
(University of Missouri--Columbia, 2018)
the bi-weekly news magazine or the yearbook. Concepts of media literacy and pedagogical practices of the journalism advisers were also explored. Though the results cannot be generalized to encompass the experiences of students in all high school...
Newspaper management training and attitudes : a survey of managing editors and human resource directors on management training and attitudes toward management in newspapers
(University of Missouri--Columbia, 2009)
Surveys of managing editors and human resource directors at U.S. newspapers were conducted to quantify management training, ascertain hiring practices, and probe attitudes about management training. The response rate of the surveys were too low (14...
Players in the parasocial: Athletes impact on advertising through parasocial interactions
(University of Missouri--Columbia, 2017)
This research focuses on the social-media driven convention of advertising in order to analyze the parasocial interactions between athlete endorsers and audiences on Facebook. Wardell Stephen Curry II will be the focus of this study due to his...
Disease as drama: dramatistic constructs and models of redemption in covering illness in Glamour magazine
(University of Missouri--Columbia, 2005)
). The research question was: What modes of redemption and pentadic elements dominate personal narratives of disease in Glamour magazine? This analysis found that: The disease narratives explored, although secular in nature, are structured along the lines...
Information deserts : how Colorado news desert communities consumed COVID-19 information
(University of Missouri--Columbia, 2023)
The purpose of this study was to explore how Colorado residents living in news deserts consumed, interacted with, and understood news during the COVID-19 pandemic. This research explored community members' media habits in the absence of a local...
Understanding the change to integration : an organizational analysis of a small newspaper
(University of Missouri--Columbia, 2009)
This multimethod study examined change efforts to integration at a mid-sized family-owned newspaper as a new content-management system was implemented. Using the open systems model, the organization was analyzed through the lens of organizational...
Female daily newspaper editors and their mentoring relationships: in-depth interviews from the executive chair
(University of Missouri--Columbia, 2010)
. The qualitative research suggests mentoring relationships played an important role in the female editors'career development and advancement and influenced their participation in similar arrangements with protégés. Based on the interviews, this study offers...
Constructively managing conflict about open government : use of ombuds and other dispute resolution systems in state and federal sunshine laws
(University of Missouri--Columbia, 2009)
People seeking access to public records and meetings under state and federal open government laws have the right to sue in court to enforce them. But several jurisdictions also have alternative systems to handle disputes ...
From the margins to the majority: portrayal of hispanic immigrants in the Garden Ciy (Kan.) Telegram, 1980-2000
(University of Missouri--Columbia, 2007)
of immigrant labor, much of it from Mexico. This thesis examines how portrayal of Hispanic immigrants changed in the Garden City Telegram newspaper. The study involves archive research, depth interviews with journalists and sources, and critical discourse...
Using conflict positioning as a pretreatment in the public's evaluation of crisis management
(University of Missouri--Columbia, 2007)
. Practically, this study benefits public relations crisis managers because it shows a model of the public's evaluation process, which is useful for testing crisis communication strategies.--From public.pdf...
Advertising ethics: a client perspective
(University of Missouri--Columbia, 2013)
Social Responsibility (CSR), the impact of digital and social media on ethics and the value of ethical codes for advertising are also considered. Comparisons are made to previous qualitative research conducted on advertising ethics. Recommendations...
The sounds of red and blue America: dissecting musical references to "red state" and "blue state" identity in print media during the 2004 presidental campaign
(University of Missouri--Columbia, 2006)
to shape and reflect cultural ideologies in media. The primary investigation is how references to sound in print media work to construct and reconstitute identity. Specifically, this research looks at the media's employment of musical references...
Fighting homophily, homosociability, and social capital: How women in advertising network
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the experience of females in advertising and how gendered organizational practices, homophily and hegemonic masculinity impact a woman's experiences...
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
This study analyzes intermedia agenda setting during the 2008 U.S. presidential campaign to determine the agenda-setting role of prominent political bloggers in relation to the mainstream news media and the candidates. An ...