Browsing University of Missouri-Columbia by Thesis Advisor "Frisby, Cynthia M."
Now showing items 21-40 of 45
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Message strategies and creative strategies of award-wining digital ads : an analysis of Addy Awards gold-winning digital
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] -
Messaging in the target/feed campaign : the intersection of cause-related marketing and organizational rhetoric
(University of Missouri--Columbia, 2015)Cause-related marketing (CRM) relationships are mutually beneficial and occur when a non-profit organization and a corporation partner together for a specific campaign. To research the organizational rhetoric and how well ... -
Mobile banking : what drives consumer adoption
(University of Missouri--Columbia, 2017)There's an app for that! Thanks to smartphone penetration, one technological revolution has spawned the creation of countless mobile innovations, including mobile banking which allows users to manage their finances from ... -
Most effective communication strategies to introduce campus solutions systems to college/university campuses
(University of Missouri--Columbia, 2011)This study compares the methods used to promote new Campus Solutions systems on college/university campuses during the past ten years to the time reported for full adoption by students, staff, and instructors. Questionnaires ... -
Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)This study tests which incentives or messaging (if any) motivates consumers to start online grocery shopping with independent grocery retailers by applying the diffusion theory. Online grocery shopping is important to study ... -
The perceived role of personal social identity in the promotion of arthritis self-management programs
(University of Missouri--Columbia, 2008)This research attempts to understand how a person with arthritis perceives his or her own social role identity and how that might relate to the underutilization of arthritis self-management programs. The ultimate goal of ... -
Players in the parasocial: Athletes impact on advertising through parasocial interactions
(University of Missouri--Columbia, 2017)This research focuses on the social-media driven convention of advertising in order to analyze the parasocial interactions between athlete endorsers and audiences on Facebook. Wardell Stephen Curry II will be the focus of ... -
Point, set, match : examining the impact of athlete endorser familiarity and endorser/product congruency on consumer attitudes, purchase intentions, and percieved [sic] endorser credibility
(University of Missouri--Columbia, 2012)The purpose of this research is to examine the impact of professional athlete endorser familiarity and endorser/product congruency on consumer attitudes towards the brand, consumer attitudes towards the ad, consumer purchase ... -
The portrayal and frequency of religion in secular rap music
(University of Missouri--Columbia, 2012)Secular rap has arguably become one of the most influential and popular genres in music, and its effects on aspects of American culture, like sexuality (Ward, Hansbrough, & Walker, 2005) and violence (Jones, 1997), have ... -
The role of video on sports fan attitudes
(University of Missouri--Columbia, 2015)Given its importance in the brand management of sports teams, this study primarily investigates the influence of sports video on fandom and team loyalty. Building upon a history of research on fan motivation, the ... -
Searching for superwomen : female fans and their behavior
(University of Missouri--Columbia, 2017)In the last decade, comic books and comic book fan culture have become more popular in mainstream culture, with TV shows and movies depicting both comic book characters and comic book fans. However, very little has been ... -
Self-esteem's moderation of self-congruity effects on brand loyalty
(University of Missouri--Columbia, 2015)This research set out to find how consumer self-esteem moderates the relative importance of actual self-congruity vs. ideal self-congruity on women's brand loyalty to fitness brands. College-aged women were the primary ... -
She's too pretty : how model attractiveness and social comparison impact consumer self-esteem and purchase intention
(University of Missouri--Columbia, 2013)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The current research was performed to determine the relationships between model attractiveness, social comparison, consumer self-esteem, and consumer ... -
A social identity analysis of racial minority professionals working in the advertising and public relations industries
(University of Missouri--Columbia, 2016)The purpose of this research is to examine how racial minority professionals in the advertising and public relations industries construct their racial identities through the use of semi-structured interviews. Social identity ... -
Spirals of silence : examining Afrocentric and Eurocentric hairstyling for black women in broadcast newsrooms
(University of Missouri--Columbia, 2018) -
Start to finish : the effect of sportswriter and reader gender on perception of female athletes
(University of Missouri--Columbia, 2015)Poor portrayal and perception of female athletes has a host of negative outcomes, such as objectification of women (Daniels, 2009) and negative reader judgment of female athletes (Knight and Giuliano, 2001). This study ... -
Stereotype threat and the mass media : the athletic test performance of black and white students
(University of Missouri--Columbia, 2014)An experiment showed that a sports news article based on negative racial stereotypes about Black or White athletes can impede athletic performance based on the theory of stereotype threat. In the experiment, White participants ... -
A study of internal change communication practices : message, media, channel and approach
(University of Missouri--Columbia, 2010)In a time when organizational change is occurring more frequently with higher stakes for implementing change successfully, it is critical for internal public relation practitioners to develop communication strategies using ... -
A study of the Kansas City Chiefs crisis communication during the national anthem protests
(University of Missouri--Columbia, 2019)This study explores the background of crisis communication and corporate social responsibility as they relate to practices in the sport industry. By building off the literature review, the study here aims to further research ... -
A study of the portrayal of female on-air talent on Spanish language television news
(University of Missouri--Columbia, 2017)Research on Hispanics in the media reveal they are shown in stereotypical roles, wearing tight, sexy clothing and excessive accessories. This research was conducted from a cultural position and used feminism as a theoretical ...