Browsing University of Missouri-Columbia by Thesis Advisor "Higginbotham, Holly"
Now showing items 1-3 of 3
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Electric vehicle adoption : how utilities can charge up EV adoption in the US with marketing efforts
(University of Missouri--Columbia, 2022)Power utilities are hoping to capture additional electricity sales from electric vehicle (EV) charging. While EVs have been on the mainstream car market for about a decade, adoption of these vehicles has been slow. While ... -
Exploring culture: structure, agents, and diversity within chicago advertising agencies
(University of Missouri--Columbia, 2021)The US advertising and public relations industry has long struggled with diversity, inclusivity and equity, and it is clear that there is a dire need for increased focus on fostering diverse, inclusive and equitable cultures ... -
How music in advertising fosters consumer' perceptions of ads
(University of Missouri--Columbia, 2020)The purpose of this project is to explore how music in advertisements affects consumer perception of the advertisement itself. It additionally explores both the conscious and subconscious tactics that advertisers deploy ...