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dc.contributor.authorToevs, Elliott A.
dc.contributor.authorGuenthner, Joesph F. (Joseph Frank), 1951-
dc.contributor.authorJohnson, Aaron J.
dc.contributor.authorMcIntosh, Christopher S.
dc.contributor.authorThornton, Michael K.
dc.date.issued2011
dc.description.abstractGenetically modified (GM) potatoes were a market failure in North America in the 1990s. In spite of benefits to growers, processors, consumers, and the environment, concerns about GM potatoes are still prevalent. We surveyed people in the North American potato industry regarding their opinions of GM potato issues. Results suggest that: (1) growers may be more likely than consumers to accept GM potatoes and (2) all-native technology may be more acceptable than transgenic technology. Potato growers, females, Canadians, and former Monsanto GM potato customers were more likely to be optimistic about all-native GM potatoes. Proactive marketing of all-native potatoes with consumer attributes—and perhaps with the approval of an environmental group—could lead to market success in the future.en_US
dc.identifier.citationAgBioForum, 14(1) 2011: 14-19.en_US
dc.identifier.issn1522-936X
dc.identifier.urihttp://hdl.handle.net/10355/10726
dc.publisherAgBioForumen_US
dc.relation.ispartofcollectionAgBioForum, vol. 14, no. 1 (2011)
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. College of Agriculture, Food and Natural Resources. Division of Applied Social Sciences. Department of Agricultural Economics. Economics and Management of Agrobiotechnology Center. AgBioForum (Journal)
dc.source.urihttp://hdl.handle.net/10355/10726
dc.subjectintragenicen_US
dc.subjectconsumer healthen_US
dc.subjectpotato industryen_US
dc.subject.lcshTransgenic organismsen
dc.subject.lcshPotato industryen
dc.titleAn Industry Perspective of All-native and Transgenic Potatoesen_US
dc.typeArticleen_US


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