An Industry Perspective of All-native and Transgenic Potatoes

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An Industry Perspective of All-native and Transgenic Potatoes

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[-] show simple item record Toevs, Elliott A. Guenthner, Joesph F. (Joseph Frank), 1951- Johnson, Aaron J. McIntosh, Christopher S. Thornton, Michael K. 2011-05-13T14:30:26Z 2011-05-13T14:30:26Z 2011
dc.identifier.citation AgBioForum, 14(1) 2011: 14-19. en_US
dc.identifier.issn 1522-936X
dc.description.abstract Genetically modified (GM) potatoes were a market failure in North America in the 1990s. In spite of benefits to growers, processors, consumers, and the environment, concerns about GM potatoes are still prevalent. We surveyed people in the North American potato industry regarding their opinions of GM potato issues. Results suggest that: (1) growers may be more likely than consumers to accept GM potatoes and (2) all-native technology may be more acceptable than transgenic technology. Potato growers, females, Canadians, and former Monsanto GM potato customers were more likely to be optimistic about all-native GM potatoes. Proactive marketing of all-native potatoes with consumer attributes—and perhaps with the approval of an environmental group—could lead to market success in the future. en_US
dc.language.iso en_US en_US
dc.publisher AgBioForum en_US
dc.subject intragenic en_US
dc.subject consumer health en_US
dc.subject potato industry en_US
dc.subject.lcsh Transgenic organisms en
dc.subject.lcsh Potato industry en
dc.title An Industry Perspective of All-native and Transgenic Potatoes en_US
dc.type Article en_US
dc.relation.ispartofcommunity University of Missouri-Columbia. College of Agriculture, Food and Natural Resources. Division of Applied Social Sciences. Department of Agricultural Economics. Economics and Management of Agrobiotechnology Center. AgBioForum (Journal)
dc.relation.ispartofcollection AgBioForum, vol. 14, no. 1 (2011)

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