Browsing 2006 Summer Undergraduate Research and Creative Achievements Forum (MU) by Identifier "http://hdl.handle.net/10355/563"
Now showing items 1-1 of 1
-
Cognitive and Emotional Processing of Positive, Persuasive Messages in TV Ads [abstract]
(University of Missouri--Columbia. Office of Undergraduate Research, 2006)Studies suggest the human affective system is comprised of two separate appetitive and aversive subsystems and activation of those two subsystems is individualized. The primary focus of this study is to determine whether ...