Browsing AgBioForum, vol. 24, no. 1 (2022) by Identifier "https://hdl.handle.net/10355/91996"

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  • Organic food brand trust and brand loyalty: evidence from Thailand 

    Pattweekongka, Supawadee (University of Missouri, College of Agriculture, Food and Natural Resources, 2022)
    This study investigates the antecedents of trust in organic food brands and the effect of brand trust on brand loyalty. Previous research has addressed brand trust, but none has examined brand trust concerning brand loyalty ...