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Now showing items 581-600 of 779
Motivations behind individuals' engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This research examines how individuals engage with urban, community-building nonprofits on Facebook. Nonprofits rely heavily on social media marketing ...
Investigating the organizational decision making responsible for corporate social responsibility initiatives
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Corporate social responsibility (CSR) is evolving into an essential component of brand strategy. The way consumers interact with brands is ...
Effects of message appeal and efficacy belief on perceptions of oral health messages
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined how different type of message appeal and efficacy belief influenced college-aged populations' perceived effectiveness of oral health ...
Social media use during power outage events
(University of Missouri--Columbia, 2019)
This study explores how consumers use social media networking sites during power outage events. Using a qualitative research lens, the study explores consumer motivation as it relates Uses and Gratifications theory as well ...
"Acting white" on social media : a study of African Americans' racial identity performance on Twitter
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] "Acting White" exists within minority communities across North America and the globe as a scarlet letter of shame to those perceived as performing an ...
Written rules and practical matters on state public records laws
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Public access laws are at the heart of transparent democracy, in place to ensure that government meetings and records are open to the public. Without ...
Strategies for tailored messages : interaction of personal value orientation and freedom threat for chronic diseases management and behavior changes
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of the overall study was to explore more effective ways of creating tailored health messages for technology-based interventions in order ...
The effects of expected and unexpected experiential marketing promotions on brand image and brand loyalty
(University of Missouri--Columbia, 2015)
Brands have been advertising on platforms such as television, magazine and radio for decades. However, with the increase in technology and the lack of consumer attention to traditional media, brands must find new ways to ...
Social presence and source credibility in blog-mediated crisis communication
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study primarily attempted to achieve a better understanding of how a conversational human voice versus a corporate tone of voice affects key ...
Write on : a 50-year analysis of the role of the alternative press in three cities
(University of Missouri--Columbia, 2012)
This textual analysis traced the evolution of the radical, monitorial, facilitative, and collaborative roles of the alternative press in New York; Columbus, Ohio; and Santa Fe, New Mexico. Political and cultural articles ...
The changing job of journalism : the impact of new and social media use on job satisfaction in a television newsroom
(University of Missouri--Columbia, 2012)
Television newsrooms and the individuals or corporations who own them, find themselves under pressure to find creative ways to use new and social media to stay relevant to today's media consumer. That pressure trickles ...
Sacred space evaders : religious hegemony in gaming journalism
(University of Missouri--Columbia, 2015)
In the modernist paradigm, the news is assumed to be secular, or rather, devoid of religious content. Recent research implies that in actuality, journalism contains latent religious values (Silk, 1995; Underwood, 2002). ...
Cue the disgust: the effect of smoking cues and disgusting images in anti-tobacco advertisements on smokers' and nicotine-withdrawn smokers' psychophysiological responses, smoking urges, and intent to quit smoking
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examined how non-withdrawn tobacco smokers and nicotine-withdrawn tobacco smokers cognitively and emotionally process anti-tobacco ...
A qualitative analysis of strengths and liabilities of former journalists in public relations roles
(University of Missouri--Columbia, 2015)
Since the birth of the public relations industry, journalists have filled much of its ranks. Following the introduction of James Grunig's general theory of two-way symmetrical public relations, various corollaries have ...
Shaping the conversation of women's health and reproductive rights : a textual analysis of Planned Parenthood's external communications and news coverage of women's health during the 2016 presidential election
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Planned Parenthood provides more than 2.5 million men and women every year with access to affordable health care. However, Planned Parenthood has ...
How journalists shift toward engaging historically marginalized communities in the digital age
(University of Missouri--Columbia, 2017)
The purpose of this study is to discover how and why journalists within nonprofit or startup newsrooms are changing routines to engage people who would not be typical or traditional readers. This qualitative research study ...
A space for the public : positioning the online commenter in the field of professional journalism /
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Online commenters play an increasing role in online journalism, adding content and commentary, but their role as participants in journalism is in flux ...
Evolution of environmental news and the 'coconut wireless' : a study of the communication methods and strategies of environmental nonprofits on Kau'i
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Catastrophic environmental news bombards us on a regular basis, yet, issues from human impact persist. Despite the number of environmental ...
Lines in the sand : navigating native advertising through magazine professionals' policies
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Informed by the persuasion knowledge model and advertising ethics theory, this research uses a representative case study to qualitatively analyze both ...
Ethical dilemmas on social networking sites : focus group discussions with journalists and news consumers
(University of Missouri--Columbia, 2019)
No longer are journalists the exclusive gatekeepers of information, nor are they the sole agenda setters in the public sphere. Social networking sites (SNSs), like Twitter and Facebook, have brought professional journalists ...