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Cognitive processing of news as a function of structure : a comparison between inverted pyramid and chronology
(University of Missouri--Columbia, 2008)
Little has changed in how written news is structured, even as the newspaper industry changes dramatically. One of the most entrenched news routines, the inverted pyramid, continues to persist in both print and online news. ...
Blogging for participants: framing the candidate blog for mobilization
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined the effects of message framing on intentions to participate on behalf of a political candidate, as well as the moderating role of ...
Two voices: social presence, participation, and credibility in online news
(University of Missouri--Columbia, 2006)
An experiment tested hypotheses predicting that social presence would increase participation and credibility on a newspaper website. Participants read four news articles in one of four conditions created by crossing two ...
Trained to eat : children's cognitive and emotional processing of snack food advergames
(University of Missouri--Columbia, 2008)
The purpose of this study was to determine how children cognitively and emotionally process interactive marketing of snack food products in advergames. Investigating the general relationship between customizing this type ...
Choosing your own adventure : hyperlinks and their effects on memory
(University of Missouri--Columbia, 2008)
For this experiment, 39 students from a large Midwestern university were exposed to a total of ten articles, two main articles about 150 words in length, called parent page articles, and eight linked articles. Each of the ...