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Sound off (or sound on) : melodic repetition, sonic branding and interactive advertisements
(University of Missouri--Columbia, 2009)
This study examined whether or not familiarity, defined as repeated exposure to melodies, affects attitude toward and recognition for information of an advertised brand or interactive advertisement, differently than ...
Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing
(University of Missouri--Columbia, 2009)
and consumers on a regular basis and during the Beijing 2008 Olympic Games. With analyses of an email survey data (n = 53) of business executives working for the multinational corporations in China, the research found that the communication practice...
The effect of avatars on perceived credibility of comments posted to online news stories
(University of Missouri--Columbia, 2009)
An experiment tested two two-part hypotheses predicting the effect of specific avatar features -- avatar humanness and eye contact -- on perceived credibility of related comments about online news stories. Participants ...
Grammar and cognitive processing of news articles : exploring dual-processing theories
(University of Missouri--Columbia, 2009)
This study considers the impact of grammatical errors on cognitive processing and subsequent evaluation of news articles. It begins with an examination of the Elaboration Likelihood Model, the Heuristic-Systematic Processing ...
The effects of mortality-salience inducing direct-to-consumer prescription drug commercials on viewer attitude toward high and low status brands
(University of Missouri--Columbia, 2009)
of varying status. Study 1 used a free-writing questionnaire to collect brands. Study 2 used scales to rate participant attitude toward 12 DTC ads. Study 2 showed the the ads for Cymbalta and Plavix made people the most anxious; the ads for Detrol LA...
Words and rumors of words : comparative war rhetorics
(University of Missouri--Columbia, 2009)
This thesis surveys how democratic governments convince their people to go to war and to continue fighting unpopular wars by exploring the relationship between contemporary and classical war rhetoric. Focusing on the ...
A mediation model of the impact of for- and non-profit environmental advertising
(University of Missouri--Columbia, 2009)
where perceived credibility of the ads based on profit status would negatively predict third-person perceptions, which in turn positively predicted third-person behavioral intentions. The mediation models confirmed expectations for both for- and non...
Kosovo's developing free press : how do newspapers in a transitioning society behave under international supervision and what role do they play in local elections?
(University of Missouri--Columbia, 2008)
sought to examine the coverage of policies that were dependant on domestic institutions. Through the application of textual analysis, media framing was discerned based on a comparison between two time periods when different government structures were...
Newspaper circulation scandals : testing a new dimension of media credibility
(University of Missouri--Columbia, 2009)
In light of the new phenomenon of multiple high profile newspaper circulation accounting fraud scandals in recent years, this thesis sought to examine the relationship between factors that motivate advertisers to buy space ...
Newspaper management training and attitudes : a survey of managing editors and human resource directors on management training and attitudes toward management in newspapers
(University of Missouri--Columbia, 2009)
Surveys of managing editors and human resource directors at U.S. newspapers were conducted to quantify management training, ascertain hiring practices, and probe attitudes about management training. The response rate of the surveys were too low (14...
Explicating journalism-as-a-conversation : two experimental tests of online news
(University of Missouri--Columbia, 2009)
The concept of journalism as a conversation has been richly explored in descriptive studies for decades. Largely missing from the literature, though, are clear operationalizations that allow theory building for purposes ...
The effects of text complexity and complex graphical elements on readers' text comprehension of online science articles
(University of Missouri--Columbia, 2009)
Science literacy (SL) allows an individual to be knowledgeable on the latest science research and to draw "evidence-based conclusions." Unfortunately, only a small portion of the U.S. public is scientifically literate. Thus, this study investigated...
Anger, efficacy, and identity in activism : public perceptions of threat appraisal, attitudes, and behavioral intention
(University of Missouri--Columbia, 2009)
relations practice, the main contribution of the present study is to provide empirical evidence that in an identity crisis, being hypocritical in an activist organization's strategic conflict management can have a profoundly negative impact...
The virtual social capital of online communities : media use and motivations as predictors of online and offline engagement via six measures of community strength
(University of Missouri--Columbia, 2009)
This research introduces a new measure of social capital for users of online communities. Whereas "local community" forms of social capital consist of ties created in local community for the benefit of local community, and ...
The estimation of a corporate crisis communication based on perceived CEO's leadership, perceived severity of threats, and preceived opposing public's size
(University of Missouri--Columbia, 2008)
explaining the dynamics of organizational factors and situational factors in real public relations practices can also be applied when explaining the outside latent public's thought patterns predicting an organizational stance and strategy. Based...
Growing up consumer : representations of adult culture in contemporary American children's magazines
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines how contemporary American children's magazines represent the culture of adults organized for kids in two commercial magazines -- ...
Standards of objectivity : a comparison between daily and alternative newsweekly papers in three Ohio cities
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Journalism has professional standards. But should the standards practiced by daily newspaper journalists extend to their alternative newsweekly counterparts? This study looked...
A study of snark in news media
(University of Missouri--Columbia, 2009)
, informality, and critique. The pretest successfully established that a difference in tone existed between the two news sources, based on the snark index, and allowed a subsequent experiment, involving 8 of the 20 news excerpts, to test for effects...
Messages of frugality and consumption in the Ladies' Home Journal : 1920s-1940s
(University of Missouri--Columbia, 2009)
Since its inception more than 125 years ago, the Ladies' Home Journal has provided readers with cost-saving, pragmatic advice on domestic matters, while at the same time promoting consumerism by exposing readers to all the ...
METPRO : a case study in diversity and newspaper economics
(University of Missouri--Columbia, 2009)
METPRO (Minority Editorial Training Program) was an acclaimed program in the newspaper industry that trained journalists of color, beginning with reporters in 1984 and expanding to copy editors in 1989. Through long ...