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An ecological systems approach to reduce children's encounters with obscenity on the internet
(University of Missouri--Columbia, 2007)
Ecological Systems Model to solve the problem of children's encounters with online obscenity. The ecological systems perspective is a framework for recommendations and solutions. When each environmental system from the model collaborate in effort toward a...
Picturing race in local newspapers
(University of Missouri--Columbia, 2019)
of those communities, and whether the inclusion and portrayal of different races have changed over time. Using samples of four constructed weeks from five one-year periods between 1980 and 2016, a content analysis of local news photographs was conducted...
Explicating journalism-as-a-conversation : two experimental tests of online news
(University of Missouri--Columbia, 2009)
The concept of journalism as a conversation has been richly explored in descriptive studies for decades. Largely missing from the literature, though, are clear operationalizations that allow theory building for purposes of explanation and prediction...
An organizational analysis of internally marketed branding strategies
(University of Missouri--Columbia, 2007)
explicitly targeted communication and marketing professionals working for US corporations whose estimated external brand worth is more than a billion dollars. Data were collected from eight organizations. Interviewees were queried through qualitative means...
On parents, peers, administrators, and advisers : developing a system to understand self-censorship of controversial topics in the high school press
(University of Missouri--Columbia, 2012)
Two surveys of young college students (N1=134; N2=372) were used to examine what perceived familial and educational factors influenced former high school journalism students' comfort levels with controversial stories running in the student newspaper...
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
with low levels of journalism experience and reporters based in Washington, D.C., were more likely to say that political blogs helped satisfy their informational needs during the campaign, confirming that need for orientation, consisting of the lower...
Telling an augmented story - how can web-based augmented reality be used in designing narratives for brands?
(University of Missouri--Columbia, 2023)
and on its effects on different consumer groups. This study examines how a brand story that is designed with high, low, and non- AR content matching through Web AR affects consumers with different levels of imagery ability and captures responses to the story...
Texan City magazine health news : a content analysis
(University of Missouri--Columbia, 2019)
City magazines have a powerful role in convincing readers to take proactive health measures, however they rarely take advantage of their capacity to set their communities' public agendas. This study considered the health content in five city...
Second class : local and elite media framing of poverty in the Appalachian opioid epidemic
(University of Missouri--Columbia, 2018)
as different from the rest of the country. These findings suggest an industry-wide class bias, as well as an elite-specific geographic bias. Such findings suggest a need for greater accessibility in the journalism field in general and grater geographic...
Towards an examination and expansion of the agenda setting theory : did the media matter in Kenya's presidential election, 2007?
(University of Missouri--Columbia, 2008)
that the media did not anticipate or point to the possibility of a violent outcome from the election, but deeply resorted to peace journalism when the violence erupted and spread. Content analysis and survey were used in the study. Overall, this research adds...
Conflict positioning in crisis communication : integrating contingency stance with image repair strategies
(University of Missouri--Columbia, 2006)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Crisis communication, as a function of organizational strategic thinking, can be actualized in a process called conflict positioning. Cameron first coined this term, which he...
Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
(University of Missouri--Columbia, 2006)
with a good environment-related nonprofit organization by sponsoring an environment-related social event, the results showed that the bad profit company got expected benefits from the CSR (Corporate Social Responsibility) association and CSR communication...
The tale of "Two Voices" : an oral history of women communicators from Mississippi Freedom Summer 1964 and a new black feminist concept
(University of Missouri--Columbia, 2007)
This study developed a new concept of Black Feminist thought and employs it to examine the intersection of press and communication practices among women involved in Mississippi Freedom Summer 1964. The study draws on oral histories of women...
Identities on the line : youth, internet use, and citizenship in Kyrgyzstan
(University of Missouri--Columbia, 2008)
implications for citizenship. The study adds knowledge from the Central Asian context to recent theoretical work on "cultural citizenship," which posits alternative, global citizenship practices. Implications for global journalism studies and for media...
Testing the efficacy of self-determination theory as a counter-propaganda interdiction tool
(University of Missouri--Columbia, 2019)
as an expansion into human communication and persuasion theory. It also yields practical benefits by providing some initial evidence into a potential valuable counterpropaganda tool that can be employed as strategic communication on a mass level....
Small newspapers, big changes: awareness of market-driven journalism and consequences for community newspapers
(University of Missouri--Columbia, 2005)
This study examines the attitudes of journalists at small newspapers toward market-driven journalism. The researcher queried 29 journalists at nine small Missouri newspapers. The author employed qualitative method using several data sets to examine...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
group sessions were conducted among members of these generations (2 for Boomers, 2 for Gen Xers and 3 for Gen Ys). These discussions were driven by a set of six print ads selected from magazines intended to target these respective generations...
A content analysis of word choice in social media news coverage of mass shootings
(University of Missouri--Columbia, 2020)
of framing and agenda setting, the researcher conducted a content analysis of tweets posted by five different news organizations -- both on the local and national levels. Findings showed that tweets from the five outlets in the wake of the shooting...
Ease the résistance : the role of narrative and other-referencing in attenuating psychological reactance to persuasive diabetes messages
(University of Missouri--Columbia, 2010)
persuasiveness. A 2 (narrative) x 2 (other-referencing) x 2 (message) x 4 (order) experiment tested whether packaging overt recommendations as a story rather than an informational argument (i.e. narrative structure) and highlighting the impact of health decisions...
Examining the effects of blame vs. attack anti-tobacco messages using the limited capacity model of motivated mediated message processing
(University of Missouri--Columbia, 2007)
Motivation Activation which influences what parts of incoming information are encoded and stored. A total of 226 participants took part in a 2 (Message Type: Blame/Attack) X 2 (Message Sensation Value: low/high) X 2 (Positivity Offset: low/high) X 2...