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Audience perceptions of female characters in Chinese documentaries
(University of Missouri--Columbia, 2021)
between-subjects factorial experimental design to examine audiences' perceptions of female characters. The purpose of this research is to examine audience perceptions within a crosscultural context, as the researcher compared audience perceptions of female...
A survey of brand co-creation and online brand community engagement with U.S. consumers
(University of Missouri--Columbia, 2020)
The focus of the research is on the application of brand co-creation and online brand community (OBC) engagement as increasingly popular concepts in the areas of branding, brand management, and advertising. A theoretical orientation is developed...
Playing their game : changing American students' attitudes and sterotypes toward Palestinians and Israelis through video game play
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The current study investigated the effects of video game role-play on the change in explicit and implicit evaluations of national groups using a video ...
Visualizing COVID-19 with data: the effects of individual differences on perception of data in news
(University of Missouri--Columbia, 2021)
research investigates how various formats of news messages such as data visualization and textual content affect an individual's perception of the message, such as message acceptance (positive attitudes about the message, intentions to follow prevention...
Out of sight out of mind : factors in low levels of international news knowledge
(University of Missouri--Columbia, 2009)
This study considers the impact of pre-existing knowledge and attitudes on the cognitive processing of international television news messages. This research is valuable because the world is becoming increasingly interconnected through globalization...
The effects of mortality-salience inducing direct-to-consumer prescription drug commercials on viewer attitude toward high and low status brands
(University of Missouri--Columbia, 2009)
This research sought to understand whether or not direct-to-consumer prescription drug ads (DTC ads) made people think about their own death (referred to as mortality salience) and what effects these thoughts had on people's opinions of brands...
Examining the effects of the Hosty v. Carter decision and prior restraint on the collegiate press : a qualitative study
(University of Missouri--Columbia, 2011)
The purpose of this study was to determine what effects, if any, the Hosty v. Carter decision had on the collegiate press in the Seventh Circuit. The researcher aimed to determine if student editors of newspapers at public universities in Wisconsin...
Framing of immigrants and refugees : a content analysis of mainstream and partisan news coverage of immigration
(University of Missouri--Columbia, 2017)
of the Islamophobia network were not found as sources in the sample of content. Further research found the presence of the Islamophobia network in news articles that received lower Facebook engagement than articles included in this study. A call for further research...
Understanding patterns and motivations of women using Facebook for birth control information
(University of Missouri--Columbia, 2019)
Objective: The purpose of this study is to determine the patterns and motivations for women to use Facebook for information on birth control. Methods: A quantitative study was conducted among women between the ages of 18 ...
Latinos in Missouri : the media role in the acculturation process
(University of Missouri--Columbia, 2008)
The influx of Hispanics into the United States is significant and will most likely continue to be important for some time to come. Many immigrate to Missouri and attempt to settle there, to form a home and to integrate ...
On parents, peers, administrators, and advisers : developing a system to understand self-censorship of controversial topics in the high school press
(University of Missouri--Columbia, 2012)
, results suggest that perceptions of peers' and advisers' comfort with publishing controversial stories influences individual comfort levels. Contrary to suggestions from other scholastic journalism research, former scholastic journalists' perceptions...
Cognitive processing of news as a function of structure : a comparison between inverted pyramid and chronology
(University of Missouri--Columbia, 2008)
Little has changed in how written news is structured, even as the newspaper industry changes dramatically. One of the most entrenched news routines, the inverted pyramid, continues to persist in both print and online news. ...
The socially filtered media agenda : a study of agenda setting among news outlets on Twitter
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines whether and how Twitter users set the agenda for legacy media outlets by sharing news URLs. It also investigates which news story ...
The effects of Instagram's idealized portrayals of motherhood on new mothers' well-being
(University of Missouri--Columbia, 2021)
Similar to how early mass media idealized the experience of motherhood through content such as celebrity mother profiles in magazines, social media is now disseminating idealized portrayals of motherhood that may be putting ...
Effective spokespersons on Twitter : experimenting with how profile gender & network size impact user perceptions of credibility and social attraction
(University of Missouri--Columbia, 2010)
profile are not well-researched, particularly for spokespersons representing a brand or organization. Using a 2 (network size) x 2 (gender) mixed design experiment, this study investigates how a profile's social network size and gender influence social...
The battle within : a mixed methods exploration into political journalism and role strain
(University of Missouri--Columbia, 2018)
Research into journalistic roles has received world-wide attention. What tends to be underrepresented in these studies are the challenges that journalists must overcome in fulfilling their idealized roles. Therefore, this study uses a theoretical...
The user-generated dilemma : can the ways in which media organizations publish audience contributions affect the way the audience feels about the site and their intention to contribute?
(University of Missouri--Columbia, 2009)
More and more media organizations are using the Internet to ask their audiences to submit stories, comments and photographs, but they are seemingly doing it without understanding the implications of their actions. This ...
Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
(University of Missouri--Columbia, 2006)
Using structural equation modeling, this study tested the effectiveness of two communication factors (the source affiliation type and the level of Corporate Social Responsibility value) on people's source trustworthiness, ...
The effects of media framing of political conflicts on party identification and political participation
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Prior research identified the logical chain from strategic coverage to cynicism to demobilization. Considering the fact that party identification anchors an individual's patterns...
Electronic media access to the courts : permission denied
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The public, and the press have, a First Amendment right to attend trials but the same is not true for their electronic brethren if they want to use ...