Search
Now showing items 261-280 of 288
Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)
of this transformation of message source (from human to machine) is urgently needed but rarely conducted to date. The most apparent machine sources, SMIs, are already being put to use in practice without fully understanding their effectiveness and risk, to replace human...
Castor oil and orange juice: how John H. Johnson fed news to black America
(University of Missouri--Columbia, 2007)
In the mid-1940s, publisher John H. Johnson did not like the image of African Americans that was projected by mainstream, white-owned media. He felt the image constructed was too limited and stereotypical. He also felt ...
#LawrenceHive vs #TeamIssa: how Insecure fans use fandom communities to perform social and cultural identity
(University of Missouri--Columbia, 2022)
HBO hit-series Insecure became a social media sensation much like the web series that inspired it. The relatability and freshness of the characters made the show an instant standout among fans and critics in a market starved ...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
. Participants were asked to critique the ads, and comments were compared among those the ad was intended to target and unintended target demos. The focus group findings were then used as a basis for qualitative interviews with six practicing ad agency...
Pertinacious image : investigating a dimension of image management in sports public relations
(University of Missouri--Columbia, 2010)
literature and in traditional image management practice in the marketplace. The pertinacious image model is advanced as a way of helping to explain and understand the concept. The implications of the findings offer a new concept for scholars to study...
The socially filtered media agenda : a study of agenda setting among news outlets on Twitter
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines whether and how Twitter users set the agenda for legacy media outlets by sharing news URLs. It also investigates which news story ...
Understanding wellness for young adults through Instagram influencers' content
(University of Missouri--Columbia, 2021)
Wellness has become an increasingly popular trend for young adults that brands and advertisers have been trying to keep up with. Wellness has taken on a muddled meaning with each product marketing different wellness ...
Antecedents of website credibility : a qualitative analysis
(University of Missouri--Columbia, 2010)
Credibility online and in websites has long been studied in an effort to determine the specific factors contributing to a website's perceived credibility. This study expanded on past research focused on website credibility ...
A textual analysis of public Facebook posts from disability advocates : examining how those with disabilities choose to represent themselves via social media
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Those with disabilities can post on any variety of social media platforms, using their own words and images to represent themselves as they choose. And ...
Bridging and bounding Asian-ness in hip-hop : a content analysis of Asian hip-hop lyrics and media discourse
(University of Missouri--Columbia, 2021)
Asian and Asian American rap artists have been marginalized in mainstream American music industry and media for a long time. Searching for a public recognition of their works in a Black music genre, Asian artists during ...
Documentary advertising and consumer perception of a brand : a case study of Dove Beauty's 'Selfie' advertisement
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertising is an ever-evolving field. Brands are always looking for new and exciting ways to connect with their target audiences. One way in which ...
Responsibility framing and the Obama health care reform bill
(University of Missouri--Columbia, 2010)
The purpose of this research was to examine early online news coverage of the Obama health care reform bill by both Foxnews.com and MSNBC.com. The study aimed to look at framing techniques and whether or not these ...
In Sullivan's shadow : the use and abuse of libel law during the Civil Rights Movement
(University of Missouri--Columbia, 2008)
This is a study of libel cases filed by southern public officials during the Civil Rights Movement relating to African Americans' increasing fight for equality in the United States. Emphasis is on little-known lawsuits ...
Using communicative patterns to predict Twitter users' social capital, likability, and popularity gains with natural language processing
(University of Missouri--Columbia, 2021)
Social media constructs a computer-mediated public space where individuals' visibility and influence can be quantitatively measured by the number of likes, retweets, and followers they receive. These metrics serve as a ...
Views separated by time and terrain : the feminine perspective in the travel writings of Isabella Bird and Kira Salak
(University of Missouri--Columbia, 2010)
This study compares the feminine perspectives of Isabella Bird and Kira Salak, each of whom traveled alone across many continents and wrote - for publication - about her experiences. The purpose of this study is to identify ...
Exploring cancel culture and the distrust of YouTube influencers
(University of Missouri--Columbia, 2021)
YouTube is the third most visited website in the world after Google and Facebook, and the second most visited social media platform after Facebook (Khan, 2017). As over 90 percent of 18- to 24-year-old U.S. American internet ...
Life and war in Korea : photographic portrayals of the Korean War in Life magazine, July 1950 - August 1953
(University of Missouri--Columbia, 2008)
This study examines the visual portrayal of the Korean War, as presented in Life magazine from July 1950 through August 1953, by adopting the theoretical framework of framing and cultural studies and by combining two ...
A study of evaluation research in two public relations firms
(University of Missouri--Columbia, 2005)
and why one public relations firm is able to overcome barriers to evaluation research will help other practitioners better understand how barriers to evaluation research may be overcome....
"Hollywood and beyond" : an intersectional analysis of how Teen Vogue covered the #MeToo movement
(University of Missouri--Columbia, 2018)
Using Crenshaw's theory of intersectionality as a lens of analysis, this study asks how the teen magazine Teen Vogue reported on the rise of the #MeToo movement and how intersections of race, class and gender were represented ...
Lifestyle, economy, and coverage : a companion between four daily newspapers before, during and after the economic collapse
(University of Missouri--Columbia, 2009)
In September of 2008, the U.S. financial system teetered on the brink of collapse. The aftermath brought steady waves of layoffs and bankruptcies. As the impact of the economic collapse crept into every area of life, did ...