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Now showing items 21-40 of 60
The effective use of music and branding in shaping consumer behavior
(University of Missouri--Columbia, 2015)
The research examined elements of narrative advertising and how they influenced post exposure behavior. In a 2 (Music) x 2 (Branding) x 3 (Ad) repeated measures design, participants watched 12 video ads that varied in type ...
An examination of ad clutter and task orientation on avoidance of social media advertising : a psychological reactance perspective
(University of Missouri--Columbia, 2015)
While the integration of advertising into users' content feeds (i.e. "Promoted Tweets" or "Sponsored Posts") has proven successful in driving revenue for advertisers, such efforts have started to gather complaints from ...
A study of the social and cognitive effects of sexual objectification in video games on male gamers
(University of Missouri--Columbia, 2015)
Sexual objectification is a popular media tool to capture the attention of viewers and consumers, from print advertisements to television. As media technology has developed, so has the presentation of sexual objectification. ...
From Lunatic Woodhull to Polarizing Palin : a historical-diachronic media discourse analysis of women political pioneers
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Recent history suggests the United States is within reach of its first woman president. This study examines the media experiences of women political ...
Public affairs, private lives : a study on the effect of Combat exposure on public affairs soldiers
(University of Missouri--Columbia, 2015)
This research probes into the attitudes and experiences of Army public affairs soldiers as they relate to combat exposure, looking at whether a spiral of silence inhibits them from reporting and seeking help for combat ...
The effects of expected and unexpected experiential marketing promotions on brand image and brand loyalty
(University of Missouri--Columbia, 2015)
Brands have been advertising on platforms such as television, magazine and radio for decades. However, with the increase in technology and the lack of consumer attention to traditional media, brands must find new ways to ...
Cue the disgust: the effect of smoking cues and disgusting images in anti-tobacco advertisements on smokers' and nicotine-withdrawn smokers' psychophysiological responses, smoking urges, and intent to quit smoking
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examined how non-withdrawn tobacco smokers and nicotine-withdrawn tobacco smokers cognitively and emotionally process anti-tobacco ...
A qualitative analysis of strengths and liabilities of former journalists in public relations roles
(University of Missouri--Columbia, 2015)
Since the birth of the public relations industry, journalists have filled much of its ranks. Following the introduction of James Grunig's general theory of two-way symmetrical public relations, various corollaries have ...
Navigating the new narrative : a case study of "Snow Fall"
(University of Missouri--Columbia, 2015)
As newspaper organizations transition to an online environment the question of whether new digital communication methods enhance or diminish the ability of long-form narratives to convey their message coherently and ...
Branding "real" in the "Aerie real" campaign : the commodification of women's issues in Postfeminist advertising
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines the main messages presented in the "aerie Real" campaign as a case study in the uses of postfeminism to commodify the idea behind ...
Corporate social responsibility : cultivating brand reputation through social media
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The role corporations play in their stakeholders' lives is an issue of extreme importance, and one with increasingly serious implications. From crisis ...
Investor publications' reporting on the Great Recession of 2007-2009
(University of Missouri--Columbia, 2015)
Did investor publications--which brag that they give their readers the timely, accurate information they need to make the right decisions--accurately portray the beginning of the Great Recession of 2007-2009? To answer ...
Gender equality? : A transnational feminist analysis of the UN HeForShe Campaign as a global "solidarity" movement for men
(University of Missouri--Columbia, 2015)
Through the lens of transnational feminist theory, this study examines the UN Women HeForShe campaign as a global solidarity movement for gender equality. Using a transnational feminist framework and critical discourses ...
Framing of African-American women in mainstream and Black women's magazines
(University of Missouri--Columbia, 2015)
For decades, there has been a concern with the negative framing of black women in the media. Historically, black women are placed into four stereotypical frames: The Mammy, The Jezebel, The Sapphire and The Matriarch. ...
Technology and trust : how new communication technology impacts electric utilities during and after natural disasters
(University of Missouri--Columbia, 2015)
This study examined how the medium an electric utility uses to communicate during a disaster effects organizational reputation and how location (rural vs. non-rural area in America) effects organizational reputation based ...
Parasocial interaction on social media : how source identification affects brand trust
(University of Missouri--Columbia, 2015)
The purpose of this study was to examine the influence of source identification on parasocial interaction and brand trust on social media by comparing perceptions of marketer-generated social media content from brand ...
How small newspapers are innovating online
(University of Missouri--Columbia, 2015)
This research focuses on what small newspapers are doing to innovate online and how they are able to do it. Interviews with 12 editors at small, community newspapers are conducted to examine the online features of their ...
"Women of Vision" : how females lead photojournalism departments in a male-dominated field
(University of Missouri--Columbia, 2015)
This study examines the ways in which female and male leadership characteristics differ according to perceptions of photo editors. The goal is to understand how women feel about working in photo editing positions and to ...
Exploring prose style in scholarly journal articles in journalism and communications : do editors believe there is a need for change?
(University of Missouri--Columbia, 2015)
Academic prose style has been criticized by some academics as willfully obtuse, intentionally opaque and impossible for anyone but an academic to understand. This research uses the theoretical lens of critical discourse ...
What's new? : a different way to describe innovators
(University of Missouri--Columbia, 2015)
Innovators enjoy seeking out new experiences and new products to try next. They enable the process of the diffusion of information, by launching new ideas into a social system (Rogers, 2003, p. 283). This research tested ...