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Now showing items 21-40 of 57
Conscious branding
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is to define conscious branding and examine the visual features used by conscious versus traditional brands on Instagram ...
Effects of varying degrees of tobacco restrictions and messgage framing on college students' psychological reactance and attitudes toward tobacco-free campus policies
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Although the overall population of tobacco users in the United States is declining, tobacco use among college students is increasing. In response, ...
The discourse of outdoor food advertisements in Latino communities
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This paper focuses on analyzing the discourse surrounding food in outdoor advertisements in Latino communities. The following literature discusses ...
Effects of infographics in science communication : learning preferences and prior knowledge as moderators
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Infographics have emerged as a popular means of conveying information in a variety of fields. In particular, infographics are considered as useful ...
Photojournalism and post-traumatic stress disorder : understanding how photographs can contribute to stereotypes
(University of Missouri--Columbia, 2016)
According to the National Survey on Drug Use and Health, 43.8 million U.S. adults -- or 18.5 percent of the total population -- reported having some sort of mental illness in 2013. Only 44.7 percent (19.6 million) of these ...
A social identity analysis of racial minority professionals working in the advertising and public relations industries
(University of Missouri--Columbia, 2016)
The purpose of this research is to examine how racial minority professionals in the advertising and public relations industries construct their racial identities through the use of semi-structured interviews. Social identity ...
Student perceptions of the relationship between perceptions of internal strategic communication and satisfaction : a survey of one Midwestern university
(University of Missouri--Columbia, 2016)
The purpose of the research was to examine the relationship between perceptions with internal strategic communication and satisfaction with those communication efforts. Specifically, the purpose was twofold: 1) to determine ...
The influence of altercasting on fraternity members' voting habits and knowledge of current events
(University of Missouri--Columbia, 2016)
Membership in an organization influences member behavior and collegiate social fraternities are no exception. The methods used to influence members as well as the outcomes of the influence can vary greatly. This research ...
Targeting effectiveness in digital healthcare advertising
(University of Missouri--Columbia, 2016)
Throughout the past 300 years since the first ad was distributed via printed newspaper, the field of advertising has drastically changed. Specifically, with the introduction of online media, marketers and advertisers have ...
Popular media and profitable microfinance in India
(University of Missouri--Columbia, 2016)
The issue of media coverage of microfinance, a mechanism for giving small loans to the poor without access to traditional banking, is worth examining because favorable media portrayal could frame the way that international ...
Jazz hands in the 21st century : how Broadway marketing navigates social media
(University of Missouri--Columbia, 2016)
Social media marketing has become one of the most prevalent tools advertisers and marketers are using to share their brand or product's story today. Through platforms like Facebook, Twitter, Instagram, Snapchat, and ...
Why people share news about vaccinations on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2016)
Facebook, the world's largest social network, is now a significant source of news and information for U.S. adults. The primary way users access news on Facebook is via links to stories shared by others in their network, ...
Narrative structure and audience motivation in documentary film
(University of Missouri--Columbia, 2016)
Documentary film is meant to inform viewers on an issue and prompt them toward a change in behavior. In the environmental documentary, filmmakers charge audiences with affecting the world around them through an agency of ...
Examining twitter engagement in newspaper sports beat reporters' live-game coverage
(University of Missouri--Columbia, 2016)
Newspaper sports beat reporters have experienced challenges to their workflow as social media, such as Twitter, has emerged as an essential tool in the reporting of livegame events. The purpose of this study is to assess ...
Betting on technology : the diffusion of mobile live-streaming apps within news startup actor-networks
(University of Missouri--Columbia, 2016)
This research combines the diffusion of innovations and actor-network theoretical models to present a detailed explanation of how the live-streaming mobile apps Meerkat and Periscope were adopted at two digital news startups, ...
Self-defense, subversion and the status quo : four Tennessee newspapers assess the Columbia race riot of 1946
(University of Missouri--Columbia, 2016)
The period immediately following World War II in the United States saw an uptick in racially charged violence, as increasingly empowered black veterans came into conflict back home with white Americans content with the ...
Cross-cultural audience comprehension and engagement : a study of the effects of data visualization
(University of Missouri--Columbia, 2016)
In recent years, data journalism and data visualization has become an emerging and trendy field in online journalism. It is an approach adopted by many news organizations in an attempt to fit for audiences' increasing ...
Employee retirement plans : increasing participation and contribution levels in voluntary retirement plans via message framing and self-efficacy
(University of Missouri--Columbia, 2016)
Many Americans are ill-prepared for retirement. Either they are not saving or do not have access to retirement plans and/or retirement plan education. National trends suggest companies are moving away from employer-sponsored ...
Climate change news and trust : the influence of news source, frame and political ideology on judgments of credibility
(University of Missouri--Columbia, 2016)
Comparatively few studies have examined the effects of frames employed in climate change news articles (Corbett, 2004; Hart, 2011; Leiserowitz, forthcoming; Nisbet et al., 2013). The current study aims to address that ...
Local journalism beyond the command post : journalists as strategic communicators and citizen stakeholders in natural disaster recovery
(University of Missouri--Columbia, 2016)
On Memorial Day weekend 2015, between the hours of 9 p.m. and 1 a.m. the Blanco River crested at 42 feet, drowning the town of Wimberley, Texas. The Memorial Day flood resulted in the death of 11 people and damage to more ...