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Now showing items 21-40 of 370
The estimation of a corporate crisis communication based on perceived CEO's leadership, perceived severity of threats, and preceived opposing public's size
(University of Missouri--Columbia, 2008)
explaining the dynamics of organizational factors and situational factors in real public relations practices can also be applied when explaining the outside latent public's thought patterns predicting an organizational stance and strategy. Based...
Happy to serve : the role of audience engagement in journalism job satisfaction
(University of Missouri--Columbia, 2018)
Journalism jobs have experienced significant changes in recent years. From adding multimedia skills in expectations during the era of convergence, to the current demand for audience engagement skills, practitioners have ...
Climate change in the newsroom : journalists' evolving standards of objectivity when covering global warming
(University of Missouri--Columbia, 2010)
with their experiences. In the case of "balance", reporters have redefined it to mean applying a "weight of evidence" approach (Dunwoody, 2005) to science stories, and they tend to use global warming "skeptics" as sources very sparingly. There only limited support...
Journalist or influencer? Exploring young public media journalists' perceptions of individual branding on Twitter
(University of Missouri--Columbia, 2023)
, and where it belongs among the other traditional practices of journalism. The following research study explores how young public media journalists perceive individual journalistic branding and what motivates their own methods for curating their Twitter...
Applying T.G. Page's scale for measuring base crisis response : a series of crises at the University of Missouri in fall 2015
(University of Missouri--Columbia, 2021)
This study extends theory in crisis communication by analyzing a series of crises that occurred at the University of Missouri (MU) in fall 2015 as a test case for applying T.G. Page's scale for measuring base crisis response. After applying...
Understanding the practice and attitude of community engagement by journalists at American nonprofit newsrooms
(University of Missouri--Columbia, 2020)
Nonprofit journalism has been heralded as an alternative business model in the time of financial crisis for the news industry. As a result, community engagement has been increasingly adopted as a strategy by journalists. ...
Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)
This research is an in-depth case study of a major regional U.S. daily embracing audience data under the pressure of limited resources and shrinking advertising budgets. The legacy news operation observes analytics through ...
The million dollar question : a quantitative analysis of audience uses and gratifications in digital magazines
(University of Missouri--Columbia, 2019)
digital magazine content in their everyday lives (following four core motivations based on past uses and gratifications research). These recorded reasons were then compared against the subject's self-stated likelihood to click on a digital magazine link...
Telling an augmented story - how can web-based augmented reality be used in designing narratives for brands?
(University of Missouri--Columbia, 2023)
[EMBARGOED UNTIL 8/1/2024] The advance of website-based augmented reality (Web AR) enables advertisers to create and lets consumers receive mobile AR (MAR) content easily, necessitating research on Web AR used to design advertising messages...
Understanding the impact of Artificial Intelligence on newsroom social culture and journalistic performative roles : a qualitative case study of AI as an emerging digital innovative technology in newsrooms
(University of Missouri--Columbia, 2023)
technology may influence sociocultural perceptions and behavior in U.S. and UK-based news reporters and their semi-automated newsrooms by comparing present-day news reporters and newsrooms against the behavior of news reporters and newsrooms at the start...
Between the Eagle and the Bear : coverage of U.S. - Russian foreign policy disputes in Russian ethnic media in the U.S.
(University of Missouri--Columbia, 2008)
Despite its long history, Russian ethnic press in the United States is an untapped area in media research. This study had two goals: to address this research gap and to shed light on the ethnic and political identity of ...
Examining media coverage of the subprime mouurtgage [sic] phenomenon
(University of Missouri--Columbia, 2009)
the subprime mortgage collapse would reveal more evidence of a favorable bias toward capitalism than those reported after the crash. Attitudes toward the regulation of markets were treated as the clearest indicator of attitudes toward capitalism; positive...
Revisiting fund-raising encroachment of public relations in light of the theory of donor relations
(University of Missouri--Columbia, 2008)
of encroachment conducted some 15 years ago. Encroachment has been found to focus public relations on one organizational public at the expense of others. Partly as a defense against encroachment, the theory of donor relations advances the concept that fund raising...
Pro-environmental behaviors, sustainable advertising, and persuasion theory : a qualitative study on brands as an gent of change
(University of Missouri--Columbia, 2019)
of sustainable advertising provided empirical evidence for the need for more research into the intersection of green demarketing, mindful consumption and sustainability....
Testing narrative integration and persuasion focus in prosocial health communication: an extended model of organ donation
(University of Missouri--Columbia, 2022)
This study explored how narratives can be used to address misperceptions and promote prosocial health behavior. In a 2 (narrative integration: high vs. low) x 2 (persuasion focus: egoistic vs. altruistic) plus one control ...
Exporting Hollywood excellence : public relations excellence theory and the MPPDA's European public affairs program of the 1920s
(University of Missouri--Columbia, 2020)
principles of modern excellence are lacking in this historical case study, substantial support can be found showing that the MPPDA did practice the modern two-way mixed-motive model of public relations, rather than the asymmetrical model. This finding...
Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)
adopted as quickly as shopping online for other goods; however, the practice is expected by industry professionals, researchers, and grocers to grow quickly. Independent grocery retailers need to be studied because they compete in a crowded marketplace...
Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing
(University of Missouri--Columbia, 2009)
and consumers on a regular basis and during the Beijing 2008 Olympic Games. With analyses of an email survey data (n = 53) of business executives working for the multinational corporations in China, the research found that the communication practice...
An examination of the portrayal of homelessness and the opioid crisis in US and Canadian newspapers
(University of Missouri--Columbia, 2023)
This research examines how homelessness and the opioid crisis were portrayed from 2018 to 2023 by one US and one Canadian newspaper. The thesis traces qualitative changes in the occurrence of keywords and topics over six ...
Increasing the persuasiveness of gain vs. loss framing : the effects of gender and fear arousal on processing gain- vs. loss-framed breast cancer screening messages
(University of Missouri--Columbia, 2010)
Based on prospect theory, the present study investigated gain vs. loss framing effects in the context of breast cancer screening (BCS) intervention. This study specifically assessed how the framing effect would be moderated by the gender of message...