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Now showing items 61-80 of 370
Information processing of religious symbols in breast cancer advertisements among African American women
(University of Missouri--Columbia, 2007)
the effectiveness of religious symbols, such as the cross, in health advertisements targeting African American women. Practical implications of the study include the branding of the church as a socially desirable commodity. The benefits of this type of "branding...
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
with low levels of journalism experience and reporters based in Washington, D.C., were more likely to say that political blogs helped satisfy their informational needs during the campaign, confirming that need for orientation, consisting of the lower...
Picturing race in local newspapers
(University of Missouri--Columbia, 2019)
The American news media has been criticized for failing to accurately reflect the country's racial diversity. Previous research has found that large broadcast and print news outlets overrepresent the White population, while ...
Electronic media access to the courts : permission denied
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The public, and the press have, a First Amendment right to attend trials but the same is not true for their electronic brethren if they want to use ...
Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)
This dissertation examined the media influence and the government influence on public attitudes on issues concerning democratic rule in the East African Community (EAC). I proceeded under the assumption that the influence ...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing ...
Cultural values, emotions and information : a comparison of webpages from two culturally different countries
(University of Missouri--Columbia, 2008)
The present study empirically tested Triandis and Gelfand's (1998) four dimensional cultural theory, and evaluate the usage of standardization advertising strategies. The method used was content analysis. Product-based corporate webpage of 200 car...
Fantasy theme divergence during covid-19 a fantasy theme analysis
(University of Missouri--Columbia, 2021)
In an era of selective attention, media fragmentation, political polarization, and social media trolls, the communication landscape has never been more fraught with the potential for carefully crafted messages to take on ...
Narratives, framing, and exemplification in LGBTQ+ suicide public health messaging
(University of Missouri--Columbia, 2023)
Suicide in LGBTQ+ individuals, especially youth, is a growing public health issue. However, the literature on this issue within the field of mass communication is under-developed. This study seeks to understand how the use ...
A typology of online sponsorships
(University of Missouri--Columbia, 2008)
This research provides a broad look at sponsorships across the Internet. The research sought to examine the characteristics of sponsorships across and within different website types, with a focus on health websites and ...
The elite media framing the emerging markets : a textual analysis of Mongolian case in the Wall Street Journal
(University of Missouri--Columbia, 2018)
of the Mongolian government. This framing was accomplished through The Journal's predominant reliance on elite sources. The study found that the international elite sources built up 76 percent of total sources in the coverage. The practical implications...
Reddit news fandoms as digital news literacies: structuring the evaluation of information sources in a challenging information ecosystem
(University of Missouri--Columbia, 2022)
Journalism is in crisis. There is consensus that this crisis is driven by four principal factors -- the overcrowded media sphere, the failing funding model of news, declining trust in media, and growing partisanship among ...
Internal crisis communication : the effects of negative employee-organization relationships and negative emotions on reputation and employees' unsupportive behavior
(University of Missouri--Columbia, 2021)
. Rebuilding strategies help in overcoming employees' unwillingness to support the organization during a crisis. Lastly, negative emotions influenced the effect of NEORs on the crisis outcomes. Both theoretical and practical implications are discussed....
Black and Afro-Latinx women in public relations: a collaborative autoethnography on the construction of intersectional identities in the workplace
(University of Missouri--Columbia, 2022)
Public relations is considered a feminized industry with women making up nearly 70 percent of its workforce. However, women only fill 30 percent of the top leadership roles (Angela Chitkara, 2018) and sufficient representation ...
Effect of localized national news on audience value perception
(University of Missouri--Columbia, 2019)
The widespread usage of the internet and online media has changed the relationship between reader and online news publication. Previous studies have found that the greater public is unwilling to pay for online media, ...
Gender, leadership and public relations
(University of Missouri--Columbia, 2008)
Women dominate public relations, making up 70 percent of its work force; however, women only fill 20 percent of the top leadership roles in major agencies. The issue of gender and leadership in public relations needs to ...
To leave or not to leave: exploring the impact of COVID-19 on routine practice and burnout among women magazine journalists
(University of Missouri--Columbia, 2022)
with burnout. Across both The Strategist and Apartment Therapy, the burnout trend appears to be attributed to both diminished perceived organizational support and role overload during the pandemic. This study also provides actionable, practical solutions...
Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising
(University of Missouri--Columbia, 2017)
to their gender constructions, and how do women's consumption based identities factor into their alcohol preference? Although there is a substantial amount of research on the use of masculinity in alcohol advertisements and its effects on men, this research wanted...
A quantitative content analysis of errors and inaccuracies in Missouri newspaper information graphics
(University of Missouri--Columbia, 2009)
This quantitative content analysis examined a total of 143 infographics in 201 issues of 42 daily newspapers. Of the 143 infographics examined, 57 errors were identified. The study concludes the overwhelming majority of ...
The institutionalization of the technology field with journalism
(University of Missouri--Columbia, 2019)
The following analysis is the result of employing the constant comparative method to distinguish connections among data collected by way of semi-structured interviews with tech savvy individuals in the journalism field. ...