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Online feminist publications as social enterprises: Diversifying revenue streams through corporate social responsibility
(University of Missouri--Columbia, 2017)
This qualitative study examined how feminist online publications can adopt social enterprise business models. The focus group analysis of the audiences of Refinery29, Bustle, HelloGiggles, and Jezebel first explored the ...
Testing the Twin Cities : a textual analysis of frames surrounding daily Minnesota-St. Paul newspaper coverage of the 2017 Minnesota Lynx
(University of Missouri--Columbia, 2018)
Perception often is reality, and that is of particular importance to those in journalism. Previous research illustrates that the language journalists use to describe the subjects they cover has the ability to impact public ...
The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertising
(University of Missouri--Columbia, 2008)
design, 14 prescription drug commercials that included 20 instances of the message features under investigation were shown to participants. Using repeated measures ANOVA to analyze each hypothesis, the results of this study suggest that while participants...
The nonprofit incorporation of America, 1860-1932
(University of Missouri--Columbia, 2020)
This project is an examination of the formation of corporatized charitable organizations from 1860-1932. Focusing on six organizations--the United States Sanitary Commission, the Freedmen's Bureau, the Peabody Foundation, ...
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ...
Optimal marketing budgeting and benchmarking of platform firms
(University of Missouri--Columbia, 2009)
-lateral relationships between the members of the groups. Examples include markets of print media companies like newspapers and magazines (readers and advertisers), TV broadcasters (viewers and advertisers), shopping malls (shoppers and retailers), and payment cards...
Quantifying soybean phenotypes using UAV imagery and machine learning, deep learning methods
(University of Missouri--Columbia, 2023)
using a grid method. Twelve image features were extracted from the collected images to assess the lodging scores of each breeding line. Four models, i.e., extreme gradient boosting (XGBoost), random forest (RF), K-nearest neighbor (KNN), and artificial...
The strength of weak ties in online social networks
(University of Missouri--Columbia, 2009)
such information dissemination leads to the generation of social capital. Future studies focusing on specific features of online social networks that enable communication and civic participation are recommended, as is a comparison between levels of social capital...
Explainable pattern modelling and summarization in sensor equipped smart homes of elderly
(University of Missouri--Columbia, 2020)
variations in physiological and behavioral routines of the elderly forms one part of the change description framework. The second part comes from a natural language generation system in which we identify important health-relevant features from the sensor...
Framing protest in Missouri : framing protest on Missouri newspaper coverage of Concerned Student 1950 protest
(University of Missouri--Columbia, 2017)
Research over the past 30 years has shown that mainstream news media have been biased against social movements through journalists' use of framing. This trend, called the protest paradigm, delegitimizes, marginalizes, and ...
Leveraging rhetorical style to reduce the existential threat of inclusive messaging
(University of Missouri--Columbia, 2021)
Diversity and representation are among the most pressing issues facing the modern world. Communications designed to promote diversity involve numerous dimensions. Here, I focused on two separable dimensions: What is conveyed ...
Net gains: potential citizen journalists use traditional media often and have a strong need for news
(University of Missouri--Columbia, 2006)
Even after more than 10 years, the Internet has not replaced the newspaper. In fact, research suggests a strong complimentary relationship between online and printed news. Information seekers or newshounds will seek out ...
Approachable or appropriative? Black Americans' perceptions of codeswitched advertisements using African American Vernacular English
(University of Missouri--Columbia, 2022)
The present qualitative study investigated the phenomenon of using cultural dialect African American Vernacular English (AAVE) in codeswitched advertising by gathering Black American perceptions related to this semiotic ...
Temporal and harmonic concerns in the music of Robert Carl
(University of Missouri--Kansas City, 2018)
Robert Carl is a composer-critic based in Hartford, Connecticut. His hyphenated
career has involved creating, teaching, and commenting on music for the latter half of the
twentieth century up to the present. Initially ...
After the crop : the impact of downsizing on photojournalism quality
(University of Missouri--Columbia, 2010)
A content analysis (N=1,288) of four mid-size regional newspapers before and after periods of layoffs and workforce reduction showed that photographic quality had been negatively affected. Using the quantitative data, ...
A history of 'in loco parentis' in American high education
(University of Missouri--Columbia, 2020)
From the establishment of institutions of higher education in Colonial America until the 1970s, college administrators have acted in loco parentis, or as legal guardians of students "in the place of parents." Under the ...
A sense of where they were neoliberals and the Democratic Party in an Era of Challenges and political transformation, 1978-1989
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This Thesis examines the development of neoliberal politics within the Democratic Party, concentrating on the period from 1978 to 1989. The thesis ...
A neo-Gramscian communication analysis of structure and agency in the hegemonic struggle for meaning: organic retailer and organic activist group
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation extends environmental communication theorizing by drawing upon socio-political cultural and critical theory. The exigency of this ...
Through the looking-glass: how scientists view journalists and science news
(University of Missouri--Columbia, 2022)
This research aims to better understand the relationship between scientists and journalists from a scientist's point of view, how scientists view science news, and how this view has changed or stayed the same over twenty ...
Interpretable spectrum machine learning methods for materials identification and heat transfer tubes failure detection
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] High-throughput synthesis and rapid characterization techniques have shown great potential in accelerating the inverse design and discovery of new ...