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Now showing items 21-40 of 88
Believe it or not: youth and young adult female perceptions of the credibility of online multimedia messages
(University of Missouri--Columbia, 2007)
In the age of Internet, multimedia messages and speed information, it is highly important for communicators to design and create more effective messages to reach their targets. This research addressed the issue of message ...
Securitization as a theory of media effects : the contest over the framing of political violence
(University of Missouri--Columbia, 2007)
This dissertation proposes a particular form of media framing effect from securitization, a process in which political actors seek to create consensus about security related issues such as terrorism and immigration by ...
Angling the truth : how sponsored content and media framing impact the charter school movement
(University of Missouri--Columbia, 2019)
focus groups where 24 participants were asked to read two articles- one written by a journalist, one written by a sponsored content provider. From there, users were asked a series of semi-structured questions related to the articles in order to access...
Climate change in the newsroom : journalists' evolving standards of objectivity when covering global warming
(University of Missouri--Columbia, 2010)
Climate change may well be the most important environmental issue of our time. For journalists covering the environmental beat, there is no bigger story - and none more treacherous. Journalists have been accused of distorting ...
Overcoming the negative effects of astroturfing attacks on crisis outcomes with strategic communication strategies
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The primary purpose of this study was to explore and develop an effective strategic communication strategy to guide organizations on how to both ...
How interactive infographics foster audience engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Interactive infographics serve as a container that helps store and present information for journalists and newsrooms to the audience. The increasing ...
The tale of "Two Voices" : an oral history of women communicators from Mississippi Freedom Summer 1964 and a new black feminist concept
(University of Missouri--Columbia, 2007)
This study developed a new concept of Black Feminist thought and employs it to examine the intersection of press and communication practices among women involved in Mississippi Freedom Summer 1964. The study draws on oral ...
The evolution of agenda-setting theory : how local TV station's Facebook posts affect news decisions of evening broadcasts
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The relationship between a local television news station and its audience has changed. No longer is it a one-way conversation, but rather, social media ...
Small newspapers, big changes: awareness of market-driven journalism and consequences for community newspapers
(University of Missouri--Columbia, 2005)
This study examines the attitudes of journalists at small newspapers toward market-driven journalism. The researcher queried 29 journalists at nine small Missouri newspapers. The author employed qualitative method using ...
On parents, peers, administrators, and advisers : developing a system to understand self-censorship of controversial topics in the high school press
(University of Missouri--Columbia, 2012)
Two surveys of young college students (N1=134; N2=372) were used to examine what perceived familial and educational factors influenced former high school journalism students' comfort levels with controversial stories running ...
Of ads and apps: the influence of advertising on user attitudes toward tablet newspapers
(University of Missouri--Columbia, 2011)
This study examined the relationship between the inclusion and style of advertising in tablet newspapers and user attitudes, including intention to adopt. The study created a mock newspaper app on an iPad with versions ...
Social presence and source credibility in blog-mediated crisis communication
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study primarily attempted to achieve a better understanding of how a conversational human voice versus a corporate tone of voice affects key ...
Citizen journalism and community building: predictive measures of social capital generation
(University of Missouri--Columbia, 2007)
A survey (N=102) of citizen journalism readers explored the relations between motivations for reading (content and process gratifications), personal attitudes (interpersonal trust and life contentment), and three measures ...
For us, by us : sociocultural targeting of HIV prevention messages to black MSM
(University of Missouri--Columbia, 2020)
When compared to other racial and ethnic demographics of men who have sex with men (MSM), Black MSM contract HIV at disparately high rates. To combat these high HIV infection rates, scholarly research suggests HIV ...
The credible brand model : the effects of ideological congruency and customer-based brand equity on media and message credibility
(University of Missouri--Columbia, 2008)
This study proposes and tests the credible brand model (CBM), a model that explicates the processes by which media audiences make credibility judgments about media outlets and their products. The primary postulate of the ...
Second class : local and elite media framing of poverty in the Appalachian opioid epidemic
(University of Missouri--Columbia, 2018)
The opioid epidemic has disproportionately affected the rural Appalachian region, and poverty is a root cause of this. However, both poverty and the Appalachian region are historically under-covered and negatively framed ...
Demystifying the private sector : the use of publicly accessible records to report on private equity firms
(University of Missouri--Columbia, 2023)
The purpose of this research is to provide journalists with the tools necessary to report on private equity firms, a notoriously opaque sector of the economy. Private equity firms exert a large amount of influence on the ...
Effective spokespersons on Twitter : experimenting with how profile gender & network size impact user perceptions of credibility and social attraction
(University of Missouri--Columbia, 2010)
In addition to pulling in millions of everyday users, Twitter attracts strategic communicators aiming to forge personal bonds with users. Strategic communicators face a dilemma in creating Twitter profiles online, as the ...
Democracy beyond hard news: cultural journalism and the humanistic role
(University of Missouri--Columbia, 2022)
This project makes the case that a new humanistic role should exist alongside the previously established monitorial, facilitative, radical, and collaborative journalistic roles outlined by Christians et al. (2009). Normative ...
Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
(University of Missouri--Columbia, 2006)
Using structural equation modeling, this study tested the effectiveness of two communication factors (the source affiliation type and the level of Corporate Social Responsibility value) on people's source trustworthiness, ...