Search
Now showing items 561-580 of 643
Multimedia effect and its impact on consumer responses toward online promotion : an empirical study of medical tourism promotion
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the multimedia effect, as well as seeks to detect its impact on consumers' responses. This thesis particularly investigates the ...
The effect of Jumbotron advertising on the experience of attending major league baseball games
(University of Missouri--Columbia, 2014)
This study explores the dynamics of jumbotron advertising at Major League Baseball games and the effect it has on fans at those games. In order to execute the study, the researcher traveled to 12 different Major League ...
Social media and crisis communication: using social media and image repair discourse to maintain positive image
(University of Missouri--Columbia, 2015)
In 2012, the COO of Chick-fil-A, and present day CEO, Dan Cathy, offered his personal opinion on gay marriage during two separate interviews with conservative media outlets. Those statements ended up making national ...
Uncovering the art of persuasion : understanding design decisions for award-nominated or winning city and regional magazine art directors between 2012 and 2014
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Magazine covers serve as the first impression for readers and determine whether the reader will pick up and read the magazine. Therefore, it is important ...
Framing of African-American women in mainstream and Black women's magazines
(University of Missouri--Columbia, 2015)
For decades, there has been a concern with the negative framing of black women in the media. Historically, black women are placed into four stereotypical frames: The Mammy, The Jezebel, The Sapphire and The Matriarch. ...
Framing journalists' kidnappings : a textual analysis of news frames from U.S. and U.K. newspapers covering journalists' kidnappings in the Middle East
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A textual analysis studied U.S. and U.K. newspaper articles written about journalists kidnapped while reporting in the Middle East to uncover news ...
A quantitative content analysis of shifting dependency patterns in U.S. foreign news content
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As major U.S. newspapers undergo changes due to new revenue streams, delivery formats and business models, it is important to look at the effect that ...
In Sullivan's shadow : the use and abuse of libel law during the Civil Rights Movement
(University of Missouri--Columbia, 2008)
This is a study of libel cases filed by southern public officials during the Civil Rights Movement relating to African Americans' increasing fight for equality in the United States. Emphasis is on little-known lawsuits ...
Female daily newspaper editors and their mentoring relationships: in-depth interviews from the executive chair
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explored the mentoring experiences of current and former female executive editors and managing editors at U.S. daily newspapers in metropolitan ...
The reality of celebrity journalism : a look at the changing presence of reality TV celebs in People magazine
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The ubiquitous nature of celebrity news and culture has been in place for decades, but its changing face is difficult to define. More specifically, ...
The user-generated dilemma : can the ways in which media organizations publish audience contributions affect the way the audience feels about the site and their intention to contribute?
(University of Missouri--Columbia, 2009)
More and more media organizations are using the Internet to ask their audiences to submit stories, comments and photographs, but they are seemingly doing it without understanding the implications of their actions. This ...
Anger, efficacy, and identity in activism : public perceptions of threat appraisal, attitudes, and behavioral intention
(University of Missouri--Columbia, 2009)
This study was an exploratory attempt to apply an identity-based approach using concepts of avowed and ascribed identities to different types of activist organizations when managing a potential crisis based on the threat ...
Electronic media access to the courts : permission denied
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The public, and the press have, a First Amendment right to attend trials but the same is not true for their electronic brethren if they want to use ...
Standing on Falkland Road, sitting in America : Mary Ellen Mark's representation of the Indian other
(University of Missouri--Columbia, 2011)
This study examines the documentary photographic book Falkland Road: Prostitutes of Bombay by American photographer Mary Ellen Mark to identify the specific ways Mark both undermines and reinforces the dominant representations ...
Media coverage of the adoption of electronic health records : a content analysis of local and national print newspapers and press releases
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This article uses a content analysis to examine newspaper coverage and press releases coverage of the adoption of electronic health records (EHRs) and ...
Hospitals on Facebook : uncovering fans' uses and gratifications
(University of Missouri--Columbia, 2011)
This thesis uses qualitative analysis to discover what uses and gratifications fans are receiving from hospital Facebook pages. The research centers on the fan page administered by Boone Hospital Center, located in Columbia, ...
A sexual education : sex messages in Seventeen magazine
(University of Missouri--Columbia, 2011)
Seventeen magazine has been entertaining and educating teenage girls since its inception in 1944. Since that time, the magazine has remained a popular source of fashion, beauty, relationships, and even sex advice among ...
Sgt. Pepper's Lonely Arts Club Band : a gatekeeping analysis of how music journalists approach and understand their audiences
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In this qualitative analysis, 10 music writers were asked questions about their processes, preferences and institutions, and the answers were constructed ...
From controversial to compatible : newspaper editors' views on the value of reporter beat blogs
(University of Missouri--Columbia, 2011)
A survey of top editors of large-circulation newspapers in the United States and follow-up interviews were conducted to determine the degree to which editors believe reporter blogging is important to their online sites and ...
Framing public health disaster : Chinese newspaper coverage of the contaminated milk powder affair
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores how the news environment might affect the news framing of public health disasters. Specifically, it examines the coverage of the ...