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Congress in the mass media : how the West Wing and traditional journalism frame Congressional power
(University of Missouri--Columbia, 2010)
Congress is often overshadowed by the presidency in the mass media, and research into portrayals of Congress in the mass media is limited. This study seeks to add to existing scholarship on Congress in the mass media and ...
Wingman, warrior, airman : branding the U.S. Air Force
(University of Missouri--Columbia, 2010)
Since the U.S. Air Force's inception in 1946, even after 60 years of air superiority and dominance, the Air Force struggles to find a recognizable image and identity among the five services, to include the U.S. Army, Navy, ...
A study of internal change communication practices : message, media, channel and approach
(University of Missouri--Columbia, 2010)
In a time when organizational change is occurring more frequently with higher stakes for implementing change successfully, it is critical for internal public relation practitioners to develop communication strategies using ...
Online newspapers' visual character and perceptions of credibility
(University of Missouri--Columbia, 2010)
Newspapers rely on content-based documentary photography to visually communicate current news events. As circulations declined in the mid-1980s, media owners persuaded editors into mixing traditional hard news on their ...
Producing effective stories : the influence of presentation type and emotional tone on attention, arousal and memory
(University of Missouri--Columbia, 2010)
This study explores how presentation type and emotional tone interact with attention, arousal and memory. A psychophysiological experiment was conducted in the PRIME lab where attention, arousal, valence and memory were ...
Members of Congress respond to the political blogosphere
(University of Missouri--Columbia, 2010)
As traditional media organizations faced challenging financial straights, closing their Washington news bureaus, an opportunity emerged for political blogs to seize upon the changing nature of political communication. New ...
A revolutionary heroine for the twentieth century : Sybil Ludington in media, myth, and American memory
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Sybil Ludington as a figure of American history first appeared in 1907 in a book and magazine articles that were intended to pay tribute to her father, ...
Making movies that matter : how documentary films persuade viewers' beliefs, attitudes, and behaviors
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This exploratory triangulated study attempts to better explain how two current social issue documentaries, FLOW: For the Love of Water and Food Fight, ...
The role of product category involvement when stealing thunder during organizational crises
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Today's media landscape, which is based on instant news dissemination, allows a crisis to quickly be brought upon an individual or an organization. It ...
The boys on the blogs : intermedia agenda setting in the 2008 U.S. presidential campaign
(University of Missouri--Columbia, 2010)
This study analyzes intermedia agenda setting during the 2008 U.S. presidential campaign to determine the agenda-setting role of prominent political bloggers in relation to the mainstream news media and the candidates. An ...
Of ads and apps: the influence of advertising on user attitudes toward tablet newspapers
(University of Missouri--Columbia, 2011)
This study examined the relationship between the inclusion and style of advertising in tablet newspapers and user attitudes, including intention to adopt. The study created a mock newspaper app on an iPad with versions ...
Journalists and PTSD : below the fold
(University of Missouri--Columbia, 2011)
The study combines the normative theory of the media using both a social responsibility model and professional model through which to examine news organizations role in exposing employees to vicarious or secondary trauma ...
Examining the effects of the Hosty v. Carter decision and prior restraint on the collegiate press : a qualitative study
(University of Missouri--Columbia, 2011)
The purpose of this study was to determine what effects, if any, the Hosty v. Carter decision had on the collegiate press in the Seventh Circuit. The researcher aimed to determine if student editors of newspapers at public ...
Bridging the electronic gap : use of the internet by community newspapers
(University of Missouri--Columbia, 2011)
As increasing technology adds new avenues to the field of journalism, it is important to consider the ways journalism can be enhanced by adopting such technologies. Journalism is a field where the adoption of new technologies ...
Proactive environmental risk communication : multiple publics' evaluation of for-profit corporations' sustainability communication
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This research expands understanding of corporate environmental communication beyond green advertising and environment responsibility reports of CSR ...
Online media attribution of pipeline infrastructure failure, sourcing and the public health model: a content analysis of news stories on water and wastewater pipeline failures
(University of Missouri--Columbia, 2011)
The following study is a content analysis on how online media covers pipeline failure in North America. It uses the Public Health Model of Reporting, Sourcing and Attribution Theory to answer questions related to the cause ...
Themes in and comparison of selected newspaper coverage of the Mormon Conflict in Missouri, 1831-1839
(University of Missouri--Columbia, 2014)
Shortly after Joseph Smith founded the Church of Jesus Christ of Latter-day Saints, the group left its New York roots in search of space to practice their faith in peace. They moved to Missouri in 1831, settling near ...
How people respond to advocacy messages: the impact of message source and media platform on attitude in a nonprofit environment
(University of Missouri--Columbia, 2014)
This paper investigates the role of message source and (social) media channels in determining consumer response to nonprofit advertising. After reviewing relevant literature, a summary model that focuses on attitude change, ...
A starting point for identifying perpetrator genocidal messaging
(University of Missouri--Columbia, 2012)
The purpose of this research was to determine whether a consistent messaging strategy could be identified in three recent outbreaks of violence or if genocidal messaging will show tremendous variances that are unique to ...
Art directors' perceptions of the audience in U.S. magazines from 2009-2012
(University of Missouri--Columbia, 2012)
A magazine's design can visually set the overall tone of the magazine or specific story within the publication, and art directors frequently use this visual means of communication to inform their readers. Art directors ...