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Now showing items 61-80 of 226
Visualizing COVID-19 with data: the effects of individual differences on perception of data in news
(University of Missouri--Columbia, 2021)
Mass media and public health organizations' efforts play a significant role in disseminating information and reducing the morbidity and mortality of infectious disease outbreaks. The vast amount of data generated about the ...
A revolutionary heroine for the twentieth century : Sybil Ludington in media, myth, and American memory
(University of Missouri--Columbia, 2010)
and magazine articles, juvenile biographies, television dramas, works of poetry, opera, and drama, and in popular and histories and school textbooks. While Sybil Ludington was a real person, very little is known about her life and no contemporary evidence has...
Controversies in acceptance of genetically modified food by European Union : symptoms of conflicts in diffusion of an innovation
(University of Missouri--Columbia, 2011)
The thesis is an attempt to merge diffusion of innovations with contingency theory, and examine controversy on gene modification in European Union with the combined model. According to the combined theoretical model: the ...
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014)
Happy to serve : the role of audience engagement in journalism job satisfaction
(University of Missouri--Columbia, 2018)
Journalism jobs have experienced significant changes in recent years. From adding multimedia skills in expectations during the era of convergence, to the current demand for audience engagement skills, practitioners have ...
Documentary advertising and consumer perception of a brand : a case study of Dove Beauty's 'Selfie' advertisement
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertising is an ever-evolving field. Brands are always looking for new and exciting ways to connect with their target audiences. One way in which ...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
medical advances. Based on framing theory and exemplification theory, this study aims to examine individuals' cognitive and emotional reactions to the news stories in a human interest frame vs. a non-human interest frame. A 2 (news frame: a human interest...
The cable TV news industry at 30 years: time to change the model that changed broadcast news?
(University of Missouri--Columbia, 2011)
As the cable television news industry enters its fourth decade of existence, are cable TV news broadcasters doing everything they can to hold on to viewers, and prevent losing audience market share to the almost ubiquitous ...
The effects of text complexity and complex graphical elements on readers' text comprehension of online science articles
(University of Missouri--Columbia, 2009)
Science literacy (SL) allows an individual to be knowledgeable on the latest science research and to draw "evidence-based conclusions." Unfortunately, only a small portion of the U.S. public is scientifically literate. Thus, this study investigated...
Audience perceptions of female characters in Chinese documentaries
(University of Missouri--Columbia, 2021)
characters based on the audience members' cultural backgrounds. This study supports that the documentary viewing experience evokes audiences' concerns about gender equality issues. Building on the theoretical concept of identification, the study finds...
Bioethicists in the news : the evolving role of bioethicists as expert sources in science and medical stories
(University of Missouri--Columbia, 2008)
Journalists have increasingly used bioethicists as expert sources in stories on science, medicine, and technology with strong ethical ramifications. Yet little is known about how and why journalists select bioethicists as ...
For us, by us : sociocultural targeting of HIV prevention messages to black MSM
(University of Missouri--Columbia, 2020)
. This pilot, or pre-study, examines the potential inclusion of Health Belief Model based, sociocultural targeting into HIV intervention campaigns. Through in-depth interviews with 11 Black MSM, this research studies how HIV intervention campaigns...
Does being real pay off? : examining the impact of perceived authenticity in crisis communication
(University of Missouri--Columbia, 2019)
This study examines whether communicating with authenticity in a crisis situation can help produce more successful post-crisis results and if the type of crisis apology impacts the relationship between authenticity and ...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
. Participants were asked to critique the ads, and comments were compared among those the ad was intended to target and unintended target demos. The focus group findings were then used as a basis for qualitative interviews with six practicing ad agency...
Cultural values, emotions and information : a comparison of webpages from two culturally different countries
(University of Missouri--Columbia, 2008)
The present study empirically tested Triandis and Gelfand's (1998) four dimensional cultural theory, and evaluate the usage of standardization advertising strategies. The method used was content analysis. Product-based corporate webpage of 200 car...
After the crop : the impact of downsizing on photojournalism quality
(University of Missouri--Columbia, 2010)
A content analysis (N=1,288) of four mid-size regional newspapers before and after periods of layoffs and workforce reduction showed that photographic quality had been negatively affected. Using the quantitative data, ...
Testing narrative integration and persuasion focus in prosocial health communication: an extended model of organ donation
(University of Missouri--Columbia, 2022)
This study explored how narratives can be used to address misperceptions and promote prosocial health behavior. In a 2 (narrative integration: high vs. low) x 2 (persuasion focus: egoistic vs. altruistic) plus one control ...
An examination of the portrayal of homelessness and the opioid crisis in US and Canadian newspapers
(University of Missouri--Columbia, 2023)
This research examines how homelessness and the opioid crisis were portrayed from 2018 to 2023 by one US and one Canadian newspaper. The thesis traces qualitative changes in the occurrence of keywords and topics over six ...
The effects of stereotypical depictions of African-Americans in web-based news stories presented in conditions with different levels of distraction
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The study explored how individuals cognitively process stereotype-consistent and stereotype-inconsistent information about African-American characters ...
"Sin mujeres no hay revolución" : transversal feminist politics in the digital mediated activism of the Argentine collective Ni una menos
(University of Missouri--Columbia, 2019)
that inequities structuring power differentials among members of different chapters of the collective -- i.e., class and professional status -- shaped their mediated practices in a way that ensured the political and symbolic dominance of the Buenos Aires chapter...