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Now showing items 61-80 of 99
Mass media and muscle: the impact of social media on young adult men's everyday experiences and body dissatisfaction - a qualitative inquiry
(University of Missouri--Columbia, 2022)
Intention: The purpose of this thesis is to examine young men's body dissatisfaction, as men are typically marginalized as a population less susceptible to developing body image issues and eating disorders. The purpose of ...
The sonic boom: effect of logo presentation style in television commercials on memory for the advertised brand
(University of Missouri--Columbia, 2007)
This study examines the effect of a structural feature of commercials called sonic branding on recognition and cued recall. A sonic brand or sonic logo can be defined as a unique auditory identity for a brand, also called ...
In Sullivan's shadow : the use and abuse of libel law during the Civil Rights Movement
(University of Missouri--Columbia, 2008)
This is a study of libel cases filed by southern public officials during the Civil Rights Movement relating to African Americans' increasing fight for equality in the United States. Emphasis is on little-known lawsuits ...
Whose man at his best? : a comparative study of masculine ideals in Esquire Middle East and the American Esquire
(University of Missouri--Columbia, 2010)
actor," and having an interest in appearance and fashion. Interesting aspects of the American Man at His Best included him embracing the role of family man, expressing interest in the world of food and cooking and struggling to reaffirm his masculinity....
The memeification of "woke culture": a multimodal critical discourse analysis of its articulation in Essence; O, The Oprah Magazine; and Teen Vogue
(University of Missouri--Columbia, 2022)
The African American English (AAE) word "woke," remains underappreciated for its significance in American history and in the current Movement for Black Lives discourse. The replication and oversaturation of the concept--which ...
Reinventing a moral mode : a textual analysis of 21st century "living Lei Fengs" in China Daily
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores how China Daily has extended the collective memory of iconic Chinese role model Lei Feng in articles about so-called "living Lei ...
Disease as drama: dramatistic constructs and models of redemption in covering illness in Glamour magazine
(University of Missouri--Columbia, 2005)
This study sought to explore how personal medical crises are narrated in Glamour, a popular women's magazine. The study employed Kenneth Burke's dramatism, specifically his pentad and the concepts of guilt and redemption ...
"A good line of advertising:" the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905
(University of Missouri--Columbia, 2007)
Media researchers often assume that children's advertising began in the early days of radio and television broadcasting. In fact, it had begun nearly a half century earlier within the pages of children's magazines. One of ...
Blackouts made visible : a visual-textual analysis of Sarah Glidden's comics journalism
(University of Missouri--Columbia, 2019)
This thesis studies Sarah Glidden's largely unexamined book Rolling Blackouts as a significant contribution to the genre known as comics journalism. It argues that Glidden's work engages in a material struggle over the ...
Everybody loves "Sideways": patterns of consensus (and lack thereof) among movie critics in 2004
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Research on pack journalism tends to focus on the seeming homogeneity in much reporting of hard news. This study examines similar tendencies among film critics, who often seem...
Conflict positioning in crisis communication : integrating contingency stance with image repair strategies
(University of Missouri--Columbia, 2006)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Crisis communication, as a function of organizational strategic thinking, can be actualized in a process called conflict positioning. Cameron first ...
In self defense : black female journalists' advocacy in the Cold War
(University of Missouri--Columbia, 2018)
"Mary Church Terrell, Black female journalist and civil rights activist, stood in front of the United Nations board in Lake Success, New York, on Sept. 21, 1949, to present a brief on Rosa Lee Ingram. Ingram and her two ...
Social media use during power outage events
(University of Missouri--Columbia, 2019)
This study explores how consumers use social media networking sites during power outage events. Using a qualitative research lens, the study explores consumer motivation as it relates Uses and Gratifications theory as well ...
Lines in the sand : navigating native advertising through magazine professionals' policies
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Informed by the persuasion knowledge model and advertising ethics theory, this research uses a representative case study to qualitatively analyze both ...
Online feminist publications as social enterprises: Diversifying revenue streams through corporate social responsibility
(University of Missouri--Columbia, 2017)
This qualitative study examined how feminist online publications can adopt social enterprise business models. The focus group analysis of the audiences of Refinery29, Bustle, HelloGiggles, and Jezebel first explored the ...
The tale of "Two Voices" : an oral history of women communicators from Mississippi Freedom Summer 1964 and a new black feminist concept
(University of Missouri--Columbia, 2007)
This study developed a new concept of Black Feminist thought and employs it to examine the intersection of press and communication practices among women involved in Mississippi Freedom Summer 1964. The study draws on oral ...
Uncovering the art of persuasion : understanding design decisions for award-nominated or winning city and regional magazine art directors between 2012 and 2014
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Magazine covers serve as the first impression for readers and determine whether the reader will pick up and read the magazine. Therefore, it is important ...
On equity and authenticity: decolonizing imagery of nigeria
(University of Missouri--Columbia, 2021)
The negative narratives surrounding African affairs in Western media have been documented in numerous studies, but the work processes between African journalists and Western media have been less examined. This study focuses ...
The value of banner advertising on the web
(University of Missouri--Columbia, 2006)
This paper explores the effectiveness of banner advertising on the Web and they hold for users, based on their previous experiences. Semi-structured interviews were conducted with several Web users to understand what makes ...
Culturally conditioned privacy in online photosharing : a comparison between American and Chinese users of social network sites
(University of Missouri--Columbia, 2010)
This research is a cross-cultural examination of how American and Chinese social network site (SNS) users deal with privacy in online photo sharing. It discovers that American subjects share more about private lives and ...