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Now showing items 61-80 of 213
The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertising
(University of Missouri--Columbia, 2008)
This study explores the effect of videographics and information delivery style on attention and recognition. The two levels of information delivery style included voiceover and direct address, in which actors speak directly ...
The effects of stereotypical depictions of African-Americans in web-based news stories presented in conditions with different levels of distraction
(University of Missouri--Columbia, 2010)
in the study as moderators. A 2 (Stereotype attribute) x 2 (Distraction) experiment indicated that participants failed to individuate African-American characters when news stories were presented on web pages with highly distracting advertisements. Light...
Culturally conditioned privacy in online photosharing : a comparison between American and Chinese users of social network sites
(University of Missouri--Columbia, 2010)
This research is a cross-cultural examination of how American and Chinese social network site (SNS) users deal with privacy in online photo sharing. It discovers that American subjects share more about private lives and ...
Comparison of rainfall energy and soil erosion parameters from a rainfall simulator and natural rain
(University of Missouri--Columbia, 2007)
Numerous studies have used artificial rainfall to quantify relationships for runoff and soil detachment. Application of these results to natural rainfall conditions is dependent in part on how well artificial rainfall ...
Searching for satisfaction : how 20something women use media to get news and advertising information
(University of Missouri--Columbia, 2009)
As traditional media companies struggle to maintain their current audience and attract young adults, it's imperative that providers understand how young women use media devices to get news and advertising information. This ...
Digital literacies and WAC/WID
(University of Missouri--Columbia, 2007)
This thesis defines digital literacies for an audience of educators who want to integrate digital literacies into their existing curriculum. In this discussion, I examine how discipline-based faculty encourage and support ...
Luxury marketing : the impact of motivations as psychological forces on attitudes toward luxury restaurants
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Luxury demand has been on the rise in a variety of luxury markets including automobiles, travel, and hotels. Demand of full service restaurants has ...
Mainstreamed English language instruction in a low-incidence rural school district : a case study
(University of Missouri--Columbia, 2010)
Classrooms in the United States are changing as the population of the United States becomes more diverse with growing numbers of English language learners (Banks, 2005; Capps, Fix, Murray, Ost, Passel & Herwantoro, 2005; ...
Development of implementation methods of water quality trading policy : using the Hydrological simulation program-Fortran (HSPF)
(University of Missouri--Columbia, 2010)
The recently promulgated water quality trading (WQT) policy is an innovative approach for achieving water quality standards with flexibility and economic efficiency. The policy allows for the trading of point and nonpoint ...
Variation in the flood tolerance of three midwestern oak species
(University of Missouri--Columbia, 2007)
Several studies on flood tolerance of hardwood seedlings have suggested ecotypes exist among seed sources related to past flooding history and soil hydrological properties of the collection site. Our study examined differences ...
Effects of forest fragmentation on reproductive effort and productivity of Indigo buntings (Passerina cyanea)
(University of Missouri--Columbia, 2005)
Forest fragmentation creates edge habitat that attracts nest predators that lower reproductive success and force birds to renest. To determine if predation-induced renesting causes a decline in condition of females and ...
Evaluation and development of black-footed ferret resource selection models
(University of Missouri--Columbia, 2009)
Resource selection function (RSF) and utilization function (RUF) models aid in evaluating habitat suitability and investigating hypothesized mechanisms of space use of wildlife. We monitored postbreeding resource selection ...
An integrative approach to study the safety issues of food products imported from China
(University of Missouri--Columbia, 2012)
The role of China as one source of U.S. food imports is becoming more and more important, but in recent years there have been several serious incidents about safety issues of food imported from China. This dissertation ...
Human resource management practices and organizational commitment and intention to leave: the mediating role of perceived organizational support and psychological contracts
(University of Missouri--Columbia, 2007)
The purpose of this research was to examine the influence of HRM practices as a critical tool to make the employees more committed to their organization which in turn would affect employee intention to stay or leave the ...
A neo-Gramscian communication analysis of structure and agency in the hegemonic struggle for meaning: organic retailer and organic activist group
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation extends environmental communication theorizing by drawing upon socio-political cultural and critical theory. The exigency of this ...
Environmental effects on subsurface defect detection in concrete without solar load
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study investigated the application of infrared (IR) thermography for the detection of subsurface damage in concrete. The deterioration of concrete ...
Body composition comparison : bioelectric impedance analysis with DXA in adult athletes
(University of Missouri--Columbia, 2008)
The primary purpose of this study was to investigate the accuracy of the DF50 BIA device using DXA as the criterion in two groups: endurance athletes and power athletes. The secondary purpose was to develop accurate %BF ...
Magazines targeting young men : men's objectification of and attitudes toward women
(University of Missouri--Columbia, 2008)
The purpose of this study was to expand knowledge regarding the effects of viewing Lad magazines on men. Specifically, this study was the first to examine men's reactions to Lad magazines, a relatively new and popular genre ...
Study of human pupillary light reflex and its potential application in autism
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Pupillary light reflex (PLR) can be used as an objective and non-invasive method to evaluate certain brain functions. In this research, we developed ...
Home energy conservation : psychological and environmental worldviews
(University of Missouri--Columbia, 2008)
With recent changes in the economy and a dwindling supply of natural resources, energy conservation is a very relevant and important concern among homeowners. Each homeowner has a unique perception of environmental issues, ...